$30 off During Our Annual Pro Sale. View Details »

IBIE Presentation

BEMA
March 01, 2018

IBIE Presentation

BEMA

March 01, 2018
Tweet

More Decks by BEMA

Other Decks in Programming

Transcript

  1. View Slide

  2. WELCOME
    From ABA:
    Robert Benton, Senior Vice President and Chief Manufacturing
    Officer, Flowers Foods
    Timothy Ramsey, Vice President – Procurement, Product
    Development & Commercialization, Hearthside Food Solutions
    Jorge Zarate, Global Operation and Engineering SVP, Grupo
    Bimbo
    From BEMA:
    Michael J. Cornelis, Vice President, American Pan - A Bundy
    Baking Solution
    Andrea Henderson, Vice President, RONDO
    Dale J. “D. J.” LeCrone, CEO and Owner, LeMatic, Inc
    Fred Springer, President, Burford Corporation
    Chair: Joseph Turano
    President
    Turano Baking Co.
    Vice Chair: Dennis Gunnell
    Vice President, Sales & Marketing
    Formost Fuji Corporation
    Secretary & Treasurer: Dave Watson
    Vice President, Engineering
    Campbell Soup Company/Pepperidge Farm

    View Slide

  3. 100 YEARS OF IBIE
         
    2016
    1918
    BEMA
    Founded
    1920
    2013
    1981
    1949
    BEMA Joined with
    American Bakers
    Association (ABA) to
    Jointly Sponsor Bakery
    Expo
    Moved to Las Vegas &
    Renamed International Baking
    Industry Exposition (IBIE)
    First Bakery
    Exposition Held in
    Atlantic City
    RBA Joined as a
    Show Sponsor
    Sold Out Show Floor
    (1,000+ Exhibitors)
    9% Growth In Participation

    View Slide

  4. ON DECK FOR 2019
    ELEVATING THE ONSITE EXPERIENCE
    VR TECHNOLOGY
    MORE NETWORKING OPPORTUNITIES
    FULL DAY OF EDUCATION

    View Slide

  5. CALL FOR PRESENTATIONS
    LAUNCH: March 1, 2018
    DEADLINE: April 20, 2018
    Visit www.IBIE2019.com for more
    information.
    TOPICS
    TIMELINE
    • Automation technology
    • Cannabis edibles for
    bakery
    • Food safety and sanitation
    • Hands-on skills in artisan
    baking
    • Pastry and decorating
    • Marketing skills for
    retail businesses
    • New ingredients and
    production trends
    • Retail trends
    • Workforce hiring,
    training and retention

    View Slide

  6. PHASE I
    SPACE SALES

    View Slide

  7. IBIE 2019 FLOORPLAN
    WWW.IBIE2019.COM
    North
    Hall
    Central
    Hall

    View Slide

  8. IBIE 2016 FLOORPLAN
    Combined booths/
    pre-determined islands

    View Slide

  9. IBIE 2019 FLOORPLAN
    Individual booths/
    no pre-determined
    islands

    View Slide

  10. ONLINE SPACE SELECTION
      
    WEEK OF FEBRUARY 26 MARCH 13 – 15
    Email with space selection
    details: selection date, time
    and call-in phone number
    Space selection; watch
    in real time to prepare
    for your selection
    AT YOUR APPOINTED SPACE
    SELECTION TIME
    Call our live space
    selection; review available
    options with our sales
    team; select your space

    View Slide

  11. NEW! ALL-IN-ONE PRICING
    2019 BOOTH FEE INCLUDES:
    • Floor space
    • Unlimited drayage/material handling (must arrive
    direct to show site)
    • Lead retrieval (1 device or 3 mobile licenses)
    WHY ALL-IN-ONE PRICING?
    • Exhibitor feedback!
    • Easier, precise budgeting
    • Bring more of your product without the extra
    cost of material handling
    • Avoid aggravation that comes with receiving material handling
    invoice onsite with unexpected charges
    • More product = more value to attendees

    View Slide

  12. QUESTIONS?
    Q&A

    View Slide

  13. PHASE II & III
    SPACE SALES

    View Slide

  14. THE SECRET SAUCE

    View Slide

  15. MARKETING SUPPORT
    250,000+ targeted
    postcards and
    brochures
    Highly intelligent
    campaign: targeted,
    behavior triggered,
    dynamic content
    Quarterly eNewletters
    Robust campaign with 10+
    releases, 10-year+ relationship
    with press
    Digital & social advertising,
    presence on top digital
    media channels, 100+ ad
    insertions, 20+ publications,
    support from media partners
    DIRECT MAIL
    DIGITAL &
    PRINT MEDIA
    EMAIL PR

    View Slide

  16. TARGET MARKETS
    Pizza
    Producers
    Retail Bakers
    Wholesale
    Bakers
    Snack Food
    Producers
    Tortilla
    Manufacterers
    International
    Bakers

    View Slide

  17. SALES PHASES
    PHASE II: IBIE 2016 EXHIBITORS
    Contract Launch: March 19, 2018
    Contract Due Date: Received or
    Postmarked by 11:59PM CDT April 17, 2018
    Space Selection: June 26-28, 2018
    PHASE III: ALL SUPPLIERS
    Contract Launch: July 16, 2018
    Space Selection: First come, first served
    Watch Your Inbox for More Information:
    [email protected]
    On track to sell out again! Pacing
    ahead by 20% in number of
    companies signed up in round one!

    View Slide

  18. SPONSORSHIPS

    View Slide

  19. SPONSORSHIPS
    IBIE WEBSITE IN EXHIBITOR
    PORTAL
    SELLING NOW – GREAT
    OPPORTUNITIES AVAILABLE
    CUSTOM SPONSORSHIPS
    AVAILABLE

    View Slide

  20. SPONSORSHIP CATEGORIES
    EDUCATION
    PRINT/MEDIA
    DIGITAL
    EXPERIENCES
    EVENTS
    SIGNAGE FACILITY

    View Slide

  21. View Slide