IBIE Exhibitor Insights At BEMA Summit 2019

Insights for exhibitors at the 2019 IBIE show in Las Vegas, NV presented at BEMA Summit 2019

Transcript

1. IBIE Exhibitor Insight
3. GROWTH
4. ASSOCIATION PARTNERS
5. MEDIA PARTNERS
6. DYNAMIC SHOW COMMITTEE
7. SHOW FEATURES RETURNING: • All-American Tailgate Party • Fresh Take Talks • Great American Pie Festival • Pillsbury Bakers’ Plus Creative Decorating Competition • PMQ Pizza Acrobatics • TIA’s Technical Conference NEW IN 2019: • Artisan Marketplaces • RBA Bakers Center
8. EDUCATION • 100+ sessions – the largest educational offering in the industry • New for 2019! A dedicated day of education before the exhibit hall opens
9. GETTING BUYERS TO IBIE
10. ROBUST MARKETING CAMPAIGN
11. ANCILLARY MARKETS
12. INTERNATIONAL ATTENDANCE IBIE Road Show FHA April 2018 | Singapore Mexipan August 2018 | Mexico iba September 2018 | Germany MOBAC February 2019 | Japan FIPAN July 2019 | Brazil
13. INTERNATIONAL ATTENDANCE
14. ADVERTISING
15. DIRECT MAIL 250,000+ targeted postcards and brochures
16. EMAIL Aggressive, targeted email campaign to 40,000+
17. DIGITAL MEDIA Active social media, plus social advertising and ad retargeting
18. PUBLIC RELATIONS Strong relationships with trade press
19. GETTING BUYERS TO YOUR BOOTH
20. PRE-SHOW MARKETING 70% of show attendees plan a list of exhibitors/booths to visit before setting foot on the trade show floor. By contrast, an average of only 10-15% of exhibitors invest in pre-show marketing efforts. Qualified leads rose 50% when a pre-show promotion was used.
21. NEW! CUSTOMER DISCOUNT • New for 2019! As an IBIE exhibitor, you can extend a 20% discount on exhibit hall passes to your customers. • Log in to your Exhibitor Console to access your personalized link.
22. PROMOTION TOOLKIT IBIE Table Tents for related industry events Banner ads for website and e-Newsletters IBIE Logo for ads, website, promotional brochures, and email signatures Sample social media posts Template press releases, pitching tips and media contacts Postcard Template for mailings
23. PROMOTION CHECKLIST
24. SPONSOR 81% of attendees are involved in purchasing and 19% have a budget of $1,000,000+. Will their budget be spent on your products and services?
25. ADVERTISE Official Media Provider for IBIE
26. ADVERTISE More than 1,000 leading suppliers fill 700,000 sq. ft. of show floor space at IBIE. Will buyers find you?
27. UNVEIL NEW PRODUCTS 23,000 buyers from every segment of the baking industry will be in attendance. Will they look to you for what’s new?
28. BEST IN BAKING BENEFITS: • Bragging Rights: Logo to place on packaging, press releases, ads, etc. • Recognition in IBIE pre-show promotions, website, onsite directory, trade press, and a dedicated supplement in SF&WB’s preshow issue. • Dedicated BEST in Baking Lounge located in the Las Vegas Convention Center lobby, where all show attendees can learn about the winners. • Award presented at IBIE on the show floor.
29. BEST IN BAKING CATEGORIES: • Sustainability • Workforce Development NEW for 2019! • Sanitation NEW for 2019! • Product Innovation (Baker Category) NEW for 2019! Is your company setting a standard of excellence in the baking industry? APPLY AT: www.IBIE2019.com/best SUBMISSION DEADLINE: April 30, 2019
30. ADDITIONAL RESOURCES
31. EXHIBITOR RESOURCES PAGE Exhibitor Console: Your source for… • Exhibitor badges • Housing • Exhibitor Services Manual • Sponsorships • And more!
32. WEBINAR SERIES • How To Use Your Bundled Booth Package at IBIE (Material Handling & Lead Retrieval) Wednesday, March 27 at 1:00 PM Central • Never Been To IBIE? Here’s Everything You Need To Know As A First Time Exhibitor Wednesday, April 24 at 1:00 PM Central • Give Your Booth A Boost: Pre-Show Marketing Strategies + Best Practices Wednesday, May 22 at 1:00 PM Central • Things To Know For Your Final IBIE 2019 Show Preparations Wednesday, July 17 at 1:00 PM Central • How To Access and Use Your Exhibitor Console Recording Posted on IBIE2019.com IBIE’s webinar series is designed to help you navigate the exhibiting experience and maximize your ROI at the show. All webinars are free to IBIE exhibitors.
33. HOUSING BEWARE OF UNAUTHORIZED HOUSING SOLICITATIONS There are many travel agencies and wholesale room bookers who will try to present themselves as “official housing agents ” for IBIE. onPeak is the only official housing provider for IBIE 2019. Reserve now for the lowest rates!