Upgrade to Pro — share decks privately, control downloads, hide ads and more …

IBIE Exhibitor Insights At BEMA Summit 2019

C069a2dc1f79c12a855d10325d51f204?s=47 BEMA
February 21, 2019

IBIE Exhibitor Insights At BEMA Summit 2019

Insights for exhibitors at the 2019 IBIE show in Las Vegas, NV presented at BEMA Summit 2019

C069a2dc1f79c12a855d10325d51f204?s=128

BEMA

February 21, 2019
Tweet

Transcript

  1. IBIE Exhibitor Insight

  2. None
  3. GROWTH

  4. ASSOCIATION PARTNERS

  5. MEDIA PARTNERS

  6. DYNAMIC SHOW COMMITTEE

  7. SHOW FEATURES RETURNING: • All-American Tailgate Party • Fresh Take

    Talks • Great American Pie Festival • Pillsbury Bakers’ Plus Creative Decorating Competition • PMQ Pizza Acrobatics • TIA’s Technical Conference NEW IN 2019: • Artisan Marketplaces • RBA Bakers Center
  8. EDUCATION • 100+ sessions – the largest educational offering in

    the industry • New for 2019! A dedicated day of education before the exhibit hall opens
  9. GETTING BUYERS TO IBIE

  10. ROBUST MARKETING CAMPAIGN

  11. ANCILLARY MARKETS

  12. INTERNATIONAL ATTENDANCE IBIE Road Show FHA April 2018 | Singapore

    Mexipan August 2018 | Mexico iba September 2018 | Germany MOBAC February 2019 | Japan FIPAN July 2019 | Brazil
  13. INTERNATIONAL ATTENDANCE

  14. ADVERTISING

  15. DIRECT MAIL 250,000+ targeted postcards and brochures

  16. EMAIL Aggressive, targeted email campaign to 40,000+

  17. DIGITAL MEDIA Active social media, plus social advertising and ad

    retargeting
  18. PUBLIC RELATIONS Strong relationships with trade press

  19. GETTING BUYERS TO YOUR BOOTH

  20. PRE-SHOW MARKETING 70% of show attendees plan a list of

    exhibitors/booths to visit before setting foot on the trade show floor. By contrast, an average of only 10-15% of exhibitors invest in pre-show marketing efforts. Qualified leads rose 50% when a pre-show promotion was used.
  21. NEW! CUSTOMER DISCOUNT • New for 2019! As an IBIE

    exhibitor, you can extend a 20% discount on exhibit hall passes to your customers. • Log in to your Exhibitor Console to access your personalized link.
  22. PROMOTION TOOLKIT IBIE Table Tents for related industry events Banner

    ads for website and e-Newsletters IBIE Logo for ads, website, promotional brochures, and email signatures Sample social media posts Template press releases, pitching tips and media contacts Postcard Template for mailings
  23. PROMOTION CHECKLIST

  24. SPONSOR 81% of attendees are involved in purchasing and 19%

    have a budget of $1,000,000+. Will their budget be spent on your products and services?
  25. ADVERTISE Official Media Provider for IBIE

  26. ADVERTISE More than 1,000 leading suppliers fill 700,000 sq. ft.

    of show floor space at IBIE. Will buyers find you?
  27. UNVEIL NEW PRODUCTS 23,000 buyers from every segment of the

    baking industry will be in attendance. Will they look to you for what’s new?
  28. BEST IN BAKING BENEFITS: • Bragging Rights: Logo to place

    on packaging, press releases, ads, etc. • Recognition in IBIE pre-show promotions, website, onsite directory, trade press, and a dedicated supplement in SF&WB’s preshow issue. • Dedicated BEST in Baking Lounge located in the Las Vegas Convention Center lobby, where all show attendees can learn about the winners. • Award presented at IBIE on the show floor.
  29. BEST IN BAKING CATEGORIES: • Sustainability • Workforce Development NEW

    for 2019! • Sanitation NEW for 2019! • Product Innovation (Baker Category) NEW for 2019! Is your company setting a standard of excellence in the baking industry? APPLY AT: www.IBIE2019.com/best SUBMISSION DEADLINE: April 30, 2019
  30. ADDITIONAL RESOURCES

  31. EXHIBITOR RESOURCES PAGE Exhibitor Console: Your source for… • Exhibitor

    badges • Housing • Exhibitor Services Manual • Sponsorships • And more!
  32. WEBINAR SERIES • How To Use Your Bundled Booth Package

    at IBIE (Material Handling & Lead Retrieval) Wednesday, March 27 at 1:00 PM Central • Never Been To IBIE? Here’s Everything You Need To Know As A First Time Exhibitor Wednesday, April 24 at 1:00 PM Central • Give Your Booth A Boost: Pre-Show Marketing Strategies + Best Practices Wednesday, May 22 at 1:00 PM Central • Things To Know For Your Final IBIE 2019 Show Preparations Wednesday, July 17 at 1:00 PM Central • How To Access and Use Your Exhibitor Console Recording Posted on IBIE2019.com IBIE’s webinar series is designed to help you navigate the exhibiting experience and maximize your ROI at the show. All webinars are free to IBIE exhibitors.
  33. HOUSING BEWARE OF UNAUTHORIZED HOUSING SOLICITATIONS There are many travel

    agencies and wholesale room bookers who will try to present themselves as “official housing agents ” for IBIE. onPeak is the only official housing provider for IBIE 2019. Reserve now for the lowest rates!
  34. None