IBIE Exhibitor Insights At BEMA Summit 2019

Insights for exhibitors at the 2019 IBIE show in Las Vegas, NV presented at BEMA Summit 2019

Transcript

1. IBIE Exhibitor Insight
   

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3. GROWTH
   

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4. ASSOCIATION PARTNERS
   

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5. MEDIA PARTNERS
   

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6. DYNAMIC SHOW COMMITTEE
   

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7. SHOW FEATURES
   RETURNING:
   • All-American Tailgate Party
   • Fresh Take Talks
   • Great American Pie Festival
   • Pillsbury Bakers’ Plus Creative
   Decorating Competition
   • PMQ Pizza Acrobatics
   • TIA’s Technical Conference
   NEW IN 2019:
   • Artisan Marketplaces
   • RBA Bakers Center
   

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8. EDUCATION
   • 100+ sessions – the largest
   educational offering in the industry
   • New for 2019! A dedicated day of
   education before the exhibit hall
   opens
   

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9. GETTING BUYERS
   TO IBIE
   

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10. ROBUST MARKETING CAMPAIGN
    

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11. ANCILLARY MARKETS
    

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12. INTERNATIONAL ATTENDANCE
    IBIE Road Show
    FHA
    April 2018 | Singapore
    Mexipan
    August 2018 | Mexico
    iba
    September 2018 | Germany
    MOBAC
    February 2019 | Japan
    FIPAN
    July 2019 | Brazil
    

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13. INTERNATIONAL ATTENDANCE
    

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14. ADVERTISING
    

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15. DIRECT MAIL
    250,000+
    targeted
    postcards and
    brochures
    

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16. EMAIL
    Aggressive,
    targeted email
    campaign to
    40,000+
    

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17. DIGITAL MEDIA
    Active social
    media, plus
    social advertising
    and ad
    retargeting
    

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18. PUBLIC RELATIONS
    Strong
    relationships with
    trade press
    

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19. GETTING BUYERS
    TO YOUR BOOTH
    

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20. PRE-SHOW MARKETING
    70% of show attendees plan a list of exhibitors/booths
    to visit before setting foot on the trade show floor.
    By contrast, an average of only 10-15% of exhibitors
    invest in pre-show marketing efforts.
    Qualified leads rose 50% when
    a pre-show promotion was used.
    

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21. NEW! CUSTOMER DISCOUNT
    • New for 2019!
    As an IBIE exhibitor, you can
    extend a 20% discount on
    exhibit hall passes to your
    customers.
    • Log in to your Exhibitor
    Console to access your
    personalized link.
    

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22. PROMOTION TOOLKIT
    IBIE Table
    Tents for
    related industry
    events
    Banner ads for
    website and
    e-Newsletters
    IBIE Logo for
    ads, website,
    promotional
    brochures, and
    email signatures
    Sample social
    media posts
    Template press
    releases, pitching
    tips and media
    contacts
    Postcard
    Template for
    mailings
    

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23. PROMOTION CHECKLIST
    

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24. SPONSOR
    81% of attendees are involved in purchasing and 19% have a budget of $1,000,000+.
    Will their budget be spent on your products and services?
    

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25. ADVERTISE
    Official Media Provider for IBIE
    

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26. ADVERTISE
    More than 1,000 leading suppliers fill 700,000 sq. ft. of show floor space at IBIE.
    Will buyers find you?
    

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27. UNVEIL NEW PRODUCTS
    23,000 buyers from every segment of the baking industry will be in attendance.
    Will they look to you for what’s new?
    

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28. BEST IN BAKING
    BENEFITS:
    • Bragging Rights: Logo to place on packaging,
    press releases, ads, etc.
    • Recognition in IBIE pre-show promotions,
    website, onsite directory, trade press, and a
    dedicated supplement in SF&WB’s preshow
    issue.
    • Dedicated BEST in Baking Lounge located in the
    Las Vegas Convention Center lobby, where all
    show attendees can learn about the winners.
    • Award presented at IBIE on the show floor.
    

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29. BEST IN BAKING
    CATEGORIES:
    • Sustainability
    • Workforce Development NEW for 2019!
    • Sanitation NEW for 2019!
    • Product Innovation (Baker Category)
    NEW for 2019!
    Is your company setting a standard of excellence in the baking industry?
    APPLY AT: www.IBIE2019.com/best
    SUBMISSION DEADLINE: April 30, 2019
    

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30. ADDITIONAL
    RESOURCES
    

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31. EXHIBITOR RESOURCES PAGE
    Exhibitor Console:
    Your source for…
    • Exhibitor badges
    • Housing
    • Exhibitor Services Manual
    • Sponsorships
    • And more!
    

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32. WEBINAR SERIES
    • How To Use Your Bundled Booth Package at IBIE (Material Handling & Lead Retrieval)
    Wednesday, March 27 at 1:00 PM Central
    • Never Been To IBIE? Here’s Everything You Need To Know As A First Time Exhibitor
    Wednesday, April 24 at 1:00 PM Central
    • Give Your Booth A Boost: Pre-Show Marketing Strategies + Best Practices
    Wednesday, May 22 at 1:00 PM Central
    • Things To Know For Your Final IBIE 2019 Show Preparations
    Wednesday, July 17 at 1:00 PM Central
    • How To Access and Use Your Exhibitor Console
    Recording Posted on IBIE2019.com
    IBIE’s webinar series is designed to help you navigate the exhibiting experience
    and maximize your ROI at the show. All webinars are free to IBIE exhibitors.
    

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33. HOUSING
    BEWARE OF UNAUTHORIZED
    HOUSING SOLICITATIONS
    There are many travel agencies and
    wholesale room bookers who will try to
    present themselves as “official housing
    agents ” for IBIE. onPeak is the only
    official housing provider for IBIE 2019.
    Reserve now for the lowest rates!
    

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