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Design is a good idea

Design is a good idea

Talk from Design Exchange Nottingham.

Ben Holliday

June 15, 2017
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Transcript

  1. @benholliday #govdesign
    DESIGN IS
    A GOOD IDEA

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  2. @benholliday #govdesign

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  3. @benholliday #govdesign

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  4. @benholliday #govdesign
    Design is everything that 

    your product does. It’s also the
    service around your product.
    How it’s sold, distributed and
    supported

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  5. @benholliday #govdesign

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  6. @benholliday #govdesign

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  7. @benholliday #govdesign
    Making things digital 

    ≠ making digital things

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  8. @benholliday #govdesign
    Making things digital is
    employing the culture,
    mindset, practices, processes,
    skills and technologies of the
    internet era
    Tom Loosemore (adapted)

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  10. @benholliday #govdesign
    Digital is something you are,
    not something you do
    Janet Hughes - bit.ly/digital-org

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  11. @benholliday #govdesign
    PURPOSE

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  12. @benholliday #govdesign
    Everything we do is about
    changing lives by providing
    security, extending opportunity
    and giving people in our
    society the support they need

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  13. @benholliday #govdesign
    This is the real challenge:
    An organisation that delivers
    services organising itself
    around the needs 

    of its users

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  14. @benholliday #govdesign
    TEAMS

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  15. @benholliday #govdesign
    Any creative process
    needs clarity and focus

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  16. @benholliday #govdesign
    …creativity isn’t about
    making additions; it’s
    about making
    subtractions. Ideas need
    honing, simplifying and
    focussing
    Will Gompertz

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  17. @benholliday #govdesign
    Design team of 40+ people
    specialising in service design,
    interaction design, content
    design and front end
    development

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  18. @benholliday #govdesign
    Building a design community
    benholliday.com/building-a-design-community

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  19. @benholliday #govdesign
    1. Make sure everyone can talk
    to each other
    2. Give everyone the opportunity
    to meet face-to-face
    3. Encourage everyone to work
    in the open

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  20. @benholliday #govdesign
    Everyone should be able to 

    talk about their work.
    This gives visibility to everything
    that we’re working on, and
    encourages collaboration
    benholliday.com/building-a-design-community

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  21. @benholliday #govdesign

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  22. @benholliday #govdesign
    LEADERSHIP

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  23. @benholliday #govdesign
    Does your organisation 

    have design leadership?

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  24. @benholliday #govdesign
    The only way for you 

    to lead is by example

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  25. @benholliday #govdesign
    Design leadership, the secret to
    getting things done:
    being pragmatic (you can’t win
    every battle today), and
    optimistic (everything is worth
    fighting for)

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  26. @benholliday #govdesign
    CULTURE

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  27. @benholliday #govdesign
    Culture is everything we do, 

    how we do it, our intentions,
    and how we work together to
    make it happen

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  28. @benholliday #govdesign
    Culture is the result of
    collective, small, actions

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  29. @benholliday #govdesign
    benholliday.com/broken-windows

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  30. @benholliday #govdesign

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  31. @benholliday #govdesign

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  32. @benholliday #govdesign

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  33. @benholliday #govdesign
    LANGUAGE

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  34. @benholliday #govdesign
    Be deliberate with 

    your language

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  35. @benholliday #govdesign
    The goal should be to remove
    anything, including language,
    that creates barriers when
    working on a public service
    benholliday.com/the-problem-with-customer

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  36. @benholliday #govdesign

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  37. @benholliday #govdesign
    We call it user research not user
    testing. We test our design, our
    words and our ideas. We don’t
    test our users
    Leisa Reichelt
    userresearch.blog.gov.uk/its-user-research-
    not-user-testing

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  38. @benholliday #govdesign
    FOCUS

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  39. @benholliday #govdesign
    If we’re not
    communicating well with
    each other, it’s unlikely
    we’re communicating
    well with people using
    our services
    Melanie Cannon

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  40. @benholliday #govdesign
    Start with ‘why’.
    Everything we work on
    gets started for a
    reason.
    Then move on to ‘who’,
    ‘what’ and ‘how’

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  41. @benholliday #govdesign
    MISTAKES

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  42. @benholliday #govdesign
    Take small risks 

    every day

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  43. @benholliday #govdesign
    The greatest enemy of
    success is the attempt to
    fortify against failure
    Ed Catmull (co-founder Pixar)

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  44. @benholliday #govdesign
    Ways to manage failure:
    • prioritise rituals of doing
    • experiment more
    • shorten the feedback loop

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  45. @benholliday #govdesign

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  46. @benholliday #govdesign

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  47. @benholliday #govdesign
    Design at its best frames the
    unusual and celebrates
    diversity. Its mistakes make it
    human. It’s made up of complex
    emotions

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  48. @benholliday #govdesign
    Cows on the path. 

    Not just paving the cow paths

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  49. @benholliday #govdesign
    COLLABORATION

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  50. @benholliday #govdesign
    If you care about design
    then don’t worry about
    who gets the credit

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  51. @benholliday #govdesign
    What’s your campfire, or what

    draws people together in 

    your organisation?

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  52. @benholliday #govdesign
    …move from ‘everyone wants
    to solve the problem’ to
    ‘everyone wants the problem
    to be solved’
    benholliday.com/everyone-wants-to-
    solve-the-problem

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  53. @benholliday #govdesign
    JOY

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  54. @benholliday #govdesign
    Design has a
    unique opportunity
    to bring joy into the
    world.
    The question is
    always ‘why not’?

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  55. @benholliday #govdesign
    Joy is always
    found in the detail
    of application and
    experience

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  56. @benholliday #govdesign
    Enjoy the size of the problem
    benholliday.com/learning-to-enjoy-the-size-of-the-problem

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  57. @benholliday #govdesign
    …the more seriously we take
    things the more ridged or
    unimaginative our work can
    become
    benholliday.com/learning-to-enjoy-the-
    size-of-the-problem

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  58. @benholliday #govdesign
    YOU

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  59. @benholliday #govdesign
    Finding your edge gives you a focus.
    It makes everything more real

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  60. @benholliday #govdesign
    We do our best work when we
    have something to lose (even if
    it’s just our reputation).
    This means accountability for
    outcomes and learning to work
    through failure

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  61. @benholliday #govdesign
    You earn the extreme
    moments of optimism from the
    daily struggles we all fight our
    way through
    Bruce Springsteen

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  62. @benholliday #govdesign
    digital.dwp.gov.uk/careers
    @DWPDigital
    benholliday.com
    @benholliday
    THANKS

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