Design is a good idea

Design is a good idea

Talk from Design Exchange Nottingham.


Ben Holliday

June 15, 2017


  1. 4.

    @benholliday #govdesign Design is everything that 
 your product does.

    It’s also the service around your product. How it’s sold, distributed and supported
  2. 8.

    @benholliday #govdesign Making things digital is employing the culture, mindset,

    practices, processes, skills and technologies of the internet era Tom Loosemore (adapted)
  3. 12.

    @benholliday #govdesign Everything we do is about changing lives by

    providing security, extending opportunity and giving people in our society the support they need
  4. 13.

    @benholliday #govdesign This is the real challenge: An organisation that

    delivers services organising itself around the needs 
 of its users
  5. 16.

    @benholliday #govdesign …creativity isn’t about making additions; it’s about making

    subtractions. Ideas need honing, simplifying and focussing Will Gompertz
  6. 17.

    @benholliday #govdesign Design team of 40+ people specialising in service

    design, interaction design, content design and front end development
  7. 19.

    @benholliday #govdesign 1. Make sure everyone can talk to each

    other 2. Give everyone the opportunity to meet face-to-face 3. Encourage everyone to work in the open
  8. 20.

    @benholliday #govdesign Everyone should be able to 
 talk about

    their work. This gives visibility to everything that we’re working on, and encourages collaboration
  9. 25.

    @benholliday #govdesign Design leadership, the secret to getting things done:

    being pragmatic (you can’t win every battle today), and optimistic (everything is worth fighting for)
  10. 27.

    @benholliday #govdesign Culture is everything we do, 
 how we

    do it, our intentions, and how we work together to make it happen
  11. 35.

    @benholliday #govdesign The goal should be to remove anything, including

    language, that creates barriers when working on a public service
  12. 37.

    @benholliday #govdesign We call it user research not user testing.

    We test our design, our words and our ideas. We don’t test our users Leisa Reichelt not-user-testing
  13. 39.

    @benholliday #govdesign If we’re not communicating well with each other,

    it’s unlikely we’re communicating well with people using our services Melanie Cannon
  14. 40.

    @benholliday #govdesign Start with ‘why’. Everything we work on gets

    started for a reason. Then move on to ‘who’, ‘what’ and ‘how’
  15. 43.

    @benholliday #govdesign The greatest enemy of success is the attempt

    to fortify against failure Ed Catmull (co-founder Pixar)
  16. 44.

    @benholliday #govdesign Ways to manage failure: • prioritise rituals of

    doing • experiment more • shorten the feedback loop
  17. 47.

    @benholliday #govdesign Design at its best frames the unusual and

    celebrates diversity. Its mistakes make it human. It’s made up of complex emotions
  18. 52.

    @benholliday #govdesign …move from ‘everyone wants to solve the problem’

    to ‘everyone wants the problem to be solved’ solve-the-problem
  19. 54.

    @benholliday #govdesign Design has a unique opportunity to bring joy

    into the world. The question is always ‘why not’?
  20. 57.

    @benholliday #govdesign …the more seriously we take things the more

    ridged or unimaginative our work can become size-of-the-problem
  21. 60.

    @benholliday #govdesign We do our best work when we have

    something to lose (even if it’s just our reputation). This means accountability for outcomes and learning to work through failure
  22. 61.

    @benholliday #govdesign You earn the extreme moments of optimism from

    the daily struggles we all fight our way through Bruce Springsteen