Design is a good idea

@benholliday #govdesign DESIGN IS A GOOD IDEA

@benholliday #govdesign

@benholliday #govdesign Design is everything that   your product does.
It’s also the service around your product. How it’s sold, distributed and supported

@benholliday #govdesign Making things digital   ≠ making digital things

@benholliday #govdesign Making things digital is employing the culture, mindset,
practices, processes, skills and technologies of the internet era Tom Loosemore (adapted)

@benholliday #govdesign Digital is something you are, not something you
do Janet Hughes - bit.ly/digital-org

@benholliday #govdesign PURPOSE

@benholliday #govdesign Everything we do is about changing lives by
providing security, extending opportunity and giving people in our society the support they need

@benholliday #govdesign This is the real challenge: An organisation that
delivers services organising itself around the needs   of its users

@benholliday #govdesign TEAMS

@benholliday #govdesign Any creative process needs clarity and focus

@benholliday #govdesign …creativity isn’t about making additions; it’s about making
subtractions. Ideas need honing, simplifying and focussing Will Gompertz

@benholliday #govdesign Design team of 40+ people specialising in service
design, interaction design, content design and front end development

@benholliday #govdesign Building a design community benholliday.com/building-a-design-community

@benholliday #govdesign 1. Make sure everyone can talk to each
other 2. Give everyone the opportunity to meet face-to-face 3. Encourage everyone to work in the open

@benholliday #govdesign Everyone should be able to   talk about
their work. This gives visibility to everything that we’re working on, and encourages collaboration benholliday.com/building-a-design-community

@benholliday #govdesign LEADERSHIP

@benholliday #govdesign Does your organisation   have design leadership?

@benholliday #govdesign The only way for you   to lead
is by example

@benholliday #govdesign Design leadership, the secret to getting things done:
being pragmatic (you can’t win every battle today), and optimistic (everything is worth ﬁghting for)

@benholliday #govdesign CULTURE

@benholliday #govdesign Culture is everything we do,   how we
do it, our intentions, and how we work together to make it happen

@benholliday #govdesign Culture is the result of collective, small, actions

@benholliday #govdesign benholliday.com/broken-windows

@benholliday #govdesign LANGUAGE

@benholliday #govdesign Be deliberate with   your language

@benholliday #govdesign The goal should be to remove anything, including
language, that creates barriers when working on a public service benholliday.com/the-problem-with-customer

@benholliday #govdesign We call it user research not user testing.
We test our design, our words and our ideas. We don’t test our users Leisa Reichelt userresearch.blog.gov.uk/its-user-research- not-user-testing

@benholliday #govdesign FOCUS

@benholliday #govdesign If we’re not communicating well with each other,
it’s unlikely we’re communicating well with people using our services Melanie Cannon

@benholliday #govdesign Start with ‘why’. Everything we work on gets
started for a reason. Then move on to ‘who’, ‘what’ and ‘how’

@benholliday #govdesign MISTAKES

@benholliday #govdesign Take small risks   every day

@benholliday #govdesign The greatest enemy of success is the attempt
to fortify against failure Ed Catmull (co-founder Pixar)

@benholliday #govdesign Ways to manage failure: • prioritise rituals of
doing • experiment more • shorten the feedback loop

@benholliday #govdesign Design at its best frames the unusual and
celebrates diversity. Its mistakes make it human. It’s made up of complex emotions

@benholliday #govdesign Cows on the path.   Not just paving
the cow paths

@benholliday #govdesign COLLABORATION

@benholliday #govdesign If you care about design then don’t worry
about who gets the credit

@benholliday #govdesign What’s your campfire, or what  draws people together
in   your organisation?

@benholliday #govdesign …move from ‘everyone wants to solve the problem’
to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to- solve-the-problem

@benholliday #govdesign JOY

@benholliday #govdesign Design has a unique opportunity to bring joy
into the world. The question is always ‘why not’?

@benholliday #govdesign Joy is always found in the detail of
application and experience

@benholliday #govdesign Enjoy the size of the problem benholliday.com/learning-to-enjoy-the-size-of-the-problem

@benholliday #govdesign …the more seriously we take things the more
ridged or unimaginative our work can become benholliday.com/learning-to-enjoy-the- size-of-the-problem

@benholliday #govdesign YOU

@benholliday #govdesign Finding your edge gives you a focus. It
makes everything more real

@benholliday #govdesign We do our best work when we have
something to lose (even if it’s just our reputation). This means accountability for outcomes and learning to work through failure

@benholliday #govdesign You earn the extreme moments of optimism from
the daily struggles we all fight our way through Bruce Springsteen

@benholliday #govdesign digital.dwp.gov.uk/careers @DWPDigital benholliday.com @benholliday THANKS

Design is a good idea

Design is a good idea

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