Design is a good idea

Design is a good idea

Talk from Design Exchange Nottingham.

196a4242eecbd120dcb4cd9a80899e34?s=128

Ben Holliday

June 15, 2017
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Transcript

  1. @benholliday #govdesign DESIGN IS A GOOD IDEA

  2. @benholliday #govdesign

  3. @benholliday #govdesign

  4. @benholliday #govdesign Design is everything that 
 your product does.

    It’s also the service around your product. How it’s sold, distributed and supported
  5. @benholliday #govdesign

  6. @benholliday #govdesign

  7. @benholliday #govdesign Making things digital 
 ≠ making digital things

  8. @benholliday #govdesign Making things digital is employing the culture, mindset,

    practices, processes, skills and technologies of the internet era Tom Loosemore (adapted)
  9. @benholliday #govdesign

  10. @benholliday #govdesign Digital is something you are, not something you

    do Janet Hughes - bit.ly/digital-org
  11. @benholliday #govdesign PURPOSE

  12. @benholliday #govdesign Everything we do is about changing lives by

    providing security, extending opportunity and giving people in our society the support they need
  13. @benholliday #govdesign This is the real challenge: An organisation that

    delivers services organising itself around the needs 
 of its users
  14. @benholliday #govdesign TEAMS

  15. @benholliday #govdesign Any creative process needs clarity and focus

  16. @benholliday #govdesign …creativity isn’t about making additions; it’s about making

    subtractions. Ideas need honing, simplifying and focussing Will Gompertz
  17. @benholliday #govdesign Design team of 40+ people specialising in service

    design, interaction design, content design and front end development
  18. @benholliday #govdesign Building a design community benholliday.com/building-a-design-community

  19. @benholliday #govdesign 1. Make sure everyone can talk to each

    other 2. Give everyone the opportunity to meet face-to-face 3. Encourage everyone to work in the open
  20. @benholliday #govdesign Everyone should be able to 
 talk about

    their work. This gives visibility to everything that we’re working on, and encourages collaboration benholliday.com/building-a-design-community
  21. @benholliday #govdesign

  22. @benholliday #govdesign LEADERSHIP

  23. @benholliday #govdesign Does your organisation 
 have design leadership?

  24. @benholliday #govdesign The only way for you 
 to lead

    is by example
  25. @benholliday #govdesign Design leadership, the secret to getting things done:

    being pragmatic (you can’t win every battle today), and optimistic (everything is worth fighting for)
  26. @benholliday #govdesign CULTURE

  27. @benholliday #govdesign Culture is everything we do, 
 how we

    do it, our intentions, and how we work together to make it happen
  28. @benholliday #govdesign Culture is the result of collective, small, actions

  29. @benholliday #govdesign benholliday.com/broken-windows

  30. @benholliday #govdesign

  31. @benholliday #govdesign

  32. @benholliday #govdesign

  33. @benholliday #govdesign LANGUAGE

  34. @benholliday #govdesign Be deliberate with 
 your language

  35. @benholliday #govdesign The goal should be to remove anything, including

    language, that creates barriers when working on a public service benholliday.com/the-problem-with-customer
  36. @benholliday #govdesign

  37. @benholliday #govdesign We call it user research not user testing.

    We test our design, our words and our ideas. We don’t test our users Leisa Reichelt userresearch.blog.gov.uk/its-user-research- not-user-testing
  38. @benholliday #govdesign FOCUS

  39. @benholliday #govdesign If we’re not communicating well with each other,

    it’s unlikely we’re communicating well with people using our services Melanie Cannon
  40. @benholliday #govdesign Start with ‘why’. Everything we work on gets

    started for a reason. Then move on to ‘who’, ‘what’ and ‘how’
  41. @benholliday #govdesign MISTAKES

  42. @benholliday #govdesign Take small risks 
 every day

  43. @benholliday #govdesign The greatest enemy of success is the attempt

    to fortify against failure Ed Catmull (co-founder Pixar)
  44. @benholliday #govdesign Ways to manage failure: • prioritise rituals of

    doing • experiment more • shorten the feedback loop
  45. @benholliday #govdesign

  46. @benholliday #govdesign

  47. @benholliday #govdesign Design at its best frames the unusual and

    celebrates diversity. Its mistakes make it human. It’s made up of complex emotions
  48. @benholliday #govdesign Cows on the path. 
 Not just paving

    the cow paths
  49. @benholliday #govdesign COLLABORATION

  50. @benholliday #govdesign If you care about design then don’t worry

    about who gets the credit
  51. @benholliday #govdesign What’s your campfire, or what
 draws people together

    in 
 your organisation?
  52. @benholliday #govdesign …move from ‘everyone wants to solve the problem’

    to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to- solve-the-problem
  53. @benholliday #govdesign JOY

  54. @benholliday #govdesign Design has a unique opportunity to bring joy

    into the world. The question is always ‘why not’?
  55. @benholliday #govdesign Joy is always found in the detail of

    application and experience
  56. @benholliday #govdesign Enjoy the size of the problem benholliday.com/learning-to-enjoy-the-size-of-the-problem

  57. @benholliday #govdesign …the more seriously we take things the more

    ridged or unimaginative our work can become benholliday.com/learning-to-enjoy-the- size-of-the-problem
  58. @benholliday #govdesign YOU

  59. @benholliday #govdesign Finding your edge gives you a focus. It

    makes everything more real
  60. @benholliday #govdesign We do our best work when we have

    something to lose (even if it’s just our reputation). This means accountability for outcomes and learning to work through failure
  61. @benholliday #govdesign You earn the extreme moments of optimism from

    the daily struggles we all fight our way through Bruce Springsteen
  62. @benholliday #govdesign digital.dwp.gov.uk/careers @DWPDigital benholliday.com @benholliday THANKS