Multiplied by Design - Agile on the Beach 2022

Transcript

1. Multiplied by design
   Ben Holliday, Chief Designer
   @benholliday
   

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2. tpximpact.com/multiplied-book
   

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3. “Claiming that something is
   impossible is nothing more than
   a temporary working hypothesis.
   Two plus two can equal five if
   something changes.”
   – Arne Naess
   

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4. People
   Teams
   Participation
   Inclusion
   Research
   Knowledge
   Design
   Technology
   Data
   Delivery
   Multipliers
   tpximpact.com/multiplied-book
   

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5. Accessible
   Usable, reliable, clear
   and intuitive
   Responsive
   Adaptable/tailored to individual
   needs and local context
   Open
   Available anywhere, anytime
   and always on
   Changing expectations
   of products and services
   Transparent
   Built on trust and consent
   Faster
   Moving towards instantaneous
   Smart
   Making use of smart
   technologies and AI
   Joined-up
   Interactions that meaningfully
   connect online and offline
   Real-time
   Use of data to shape service
   experiences and interactions
   Automated
   Efficiency designed to enable
   human-interactions
   

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6. More is possible
   with design
   “
   

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7. Example 1:
   The art school
   

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8. Glasgow School of Art Mackintosh building
   

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9. Glasgow School of Art Mackintosh building - Library
   

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10. Analytical precision,
    but with creative eyes
    “
    

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11. Connectedness
    Glasgow School of Art Mackintosh building - Library
    

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12. One donor blueprint
    

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13. Example 2:
    The Bull
    

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14. The Bull - Pablo Picasso
    

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15. Creativity isn’t about
    making additions; it is about
    making subtractions. Ideas
    need honing, simplifying
    and focussing
    “
    

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16. Simplicity
    The Bull - Pablo Picasso
    

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17. Simplicity
    Curiosity
    The Bull - Pablo Picasso
    

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18. Example 3:
    The space rocket
    

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19. “I tend to approach things
    from a physics framework
    [which] teaches you to
    reason from first
    principles rather than by
    analogy. So I said, okay,
    let’s look at the first
    principles. What is a
    rocket made of?
    Aerospace grade
    aluminium alloys, plus
    some titanium, copper
    and carbon fibre. Then I
    asked, what is the value of
    those materials on the
    commodity market? It
    turned out that the
    material cost of a rocket
    was around 2% of the
    typical price – which is a
    crazy ratio for a large
    mechanical product.”
    – Elon Musk
    

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20. First principles: breaking down
    and understanding the
    component parts of a system
    or solution, then reconfiguring
    them to create value
    “
    

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21. Why are we doing this work?
    Understanding the reasoning and motivation behind any work that is
    being proposed, or has been started.
    Who are our users?
    Being able to describe who we think will need to use a service or solution.
    What outcome will users get from this service?
    Being able to describe why we think people will use a service or solution.
    What outcome are we looking for?
    Explaining the problem from the perspective of our organisation, and any
    operational constraints and problems to solve internally.
    What are our key metrics?
    Explaining how we intend to measure progress against these outcomes
    as we deliver the work.
    Framing the problem
    

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22. Example 4:
    The time traveller
    

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23. The superpower
    of design is
    time travel
    “
    

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25. …put imagination back at the heart
    of how we think about the future,
    and about what kind of future we
    might create, the future that is still
    possible to create. Not a perfect,
    utopian future, but a future that
    recognises the limits imposed by
    circumstances as opportunities,
    and responds with imagination and
    care, creating a future where
    things turn out okay.
    “
    

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27. “…we build our identity and our
    beliefs about what’s possible on
    the back of stories we take as
    true [but] we can control our
    stories, even when we can’t
    control the circumstances.”
    – Dr Pippa Grange (Fear Less)
    

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28. A future vision
    A better story
    

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29. A lack of ambition is
    also a lack of creativity
    and imagination
    “
    

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30. Example 5:
    The true innovator
    

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31. “…inclusive innovations don’t require a dramatic
    reinvention of technology. They don’t require
    tearing down existing solutions to create new
    ones. Often, it’s just applying a new lens to the
    resources that already exist, and forming new
    combinations of existing solutions. It starts by
    employing new perspectives to reframe the
    problems we aim to solve.”
    – Kat Holmes, Mismatch
    

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33. Reinvention of
    context
    

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34. Example 6:
    A final story about
    constraints…
    

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36. “Matisse became a wheelchair user shortly
    after surgery for cancer. He survived for 20
    years and developed a method of cutting
    out shapes from coloured paper and having
    people stick them on large wall mounted
    sheets of paper for him.”
    

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37. 2+2 = 5
    

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38. tpximpact.com
    Want to know more...
    Thank
    you
    Ben Holliday
    Chief Designer
    @benholliday
    

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