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Seniority in Design - UX Insider Bitesize Bournemouth

Ben Holliday
September 30, 2019

Seniority in Design - UX Insider Bitesize Bournemouth

Talk from UX Insider Bitesize, Bournemouth

The latest (and a shorter version) of my Seniority in Design talk.

What does it mean to be a senior designer? How can design support, inspire and create change where you work?

Ben Holliday

September 30, 2019

More Decks by Ben Holliday

Other Decks in Design


  1. wearefuturegov.com Seniority in design UX Insider Bitesize, Bournemouth @benholliday

  2. hello hello

  3. Ben Holliday Twitter: @benholliday Website/blog: benholliday.com medium.com/@BenHolliday Emily Tulloh Twitter:

    @emilytulloh Blog: medium.com/@emilytulloh Emily is a senior designer at FutureGov and is leading our response to the climate and ecological emergency. Julian Thompson Twitter: @julesequity Website: rootedbydesign.co.uk Julian is a senior designer at FutureGov and is founder of Rooted By Design - a community of Black Designers & problem solvers.
  4. Question: What does it mean to be a senior designer?

  5. Question: How can design support, inspire and create change where

    you work?
  6. A design state of mind

  7. A design mindset is how we respond to our immediate

    surroundings and work. This means asking different types of questions, and requires a different set of responses to the challenges we face.
  8. FROM Business/technical perspective “It works like this to maintain BAU”

    Complexity “We’re dealing with great complexity” We can’t change that “Absolutely not…” Needing certainty “We need certainty” Fixed assumptions “How can we prove we’re right” Closed “There’s no need to share/make work visible” TO User-focussed “It could work like this for people in the future” Simplicity “Let’s go back to first principles” We can change that “Why not…” Not knowing “Ambiguity is okay, we can learn more by doing” Changing our minds “How might we be wrong about this” Open “Collaboration connects and creates new ideas”
  9. Why should anyone care?

  10. Hypothesis: culture in organisations (how we think and how we

    do things) is shaped by collective, small actions.
  11. What is seniority in design?

  12. [Original Blog Post] medium.com/seniority-in-design

  13. More focus on outcomes than process (as a way of

    navigating complexity). Seniority in Design
  14. Complex (complexity) means something that consists of many different and

    connected/ component parts.
  15. Service map (navigating something complex)

  16. An outcomes based approach to complexity: - Creating simple models

    to communicate component parts of a bigger picture/system. - Framing challenges and priorities without being drawn into detail too early or in the wrong places. - Having a clear goal (vision/proposition) to work towards that helps us stay focussed on user-based and/or policy outcomes.
  17. Not over-complicating (and being able to visualise and communicate clearly).

    Seniority in Design
  18. Complicated is what things become when we don’t design the

    tools, or have the ability to create the right conversations at the right touch points.
  19. Storyboarding

  20. User Experience (impact) Safeguarding outcomes (impact) Organisation capabilities Data security

    Service/systems view
  21. Prototyping

  22. Asking more questions (inc. more obvious questions). Seniority in Design

  23. Asking the right questions to frame the problem bit.ly/framing-the-problem

  24. Being prepared to take more measured risks, and being accountable

    for what happens. Seniority in Design
  25. Design is about imagining what the future could look like.

    Putting sticks in the ground
  26. A big idea is better than having a big plan.

    People get behind ideas, and are inspired, engaged and take action because of ideas.
  27. Creativity should not be thought of as a specialist or

    localised resource, but as a competence that needs to be part of the fabric of a 21st century organisation.
  28. Being able to deconstruct your work in order to teach

    or coach others. Seniority in Design
  29. First principles is about breaking something down to its most

    fundamental component parts, or the things that you believe are true. Then you work from there.
  30. “…[a framework or model] is purposefully reductive. It takes things

    away, emphasising only a small part of a large whole, so that we can focus only on what remains. A world map is a model of earth that removes nearly everything about the planet, leaving only relative masses, names of countries and cities, and overall proximity.” Jon Kolko
  31. Letting go of perfection. Seniority in Design

  32. 80% rule You can be reaching for high standards but

    getting in the way of progress.
  33. Working with increasing levels of ambiguity. Seniority in Design

  34. None
  35. Ambiguity is holding opposing/different ideas in tension at the same

  36. Learning by doing is working with what you don’t know.

  37. Find your voice to lead

  38. Design isn’t just something you do, it’s something you have

    to lead e.g. how you work with other people through a process and influence change.
  39. Design is about constraints, so this is how we should

    shape how we lead.
  40. You are only as good as your feedback loops.

  41. Self reflection. Be your own feedback loop - make time

    to reflect on how you lead design, and make adjustments.
  42. Seniority in design is about having personal responsibility.

  43. How you use your time, energy, focus

  44. Work in the gaps around you

  45. Thanks @benholliday benholliday.com wearefuturegov.com