a compelling emotional component and clear picture of the future. Ambition to re-think fundamentally Products, services and business models. Focus on outcomes Learning what works and responding to feedback. Adaptable Making it faster to change direction.
instantaneous. Automated Eﬃcient. Connected People, data and experiences. Things of the internet Accessible Usable and reliable. Responsive Adaptable and highly tailored. Open Anywhere, anytime and always on. bit.ly/things-of-the-internet