Create Leicester - January 2018

A designer's response to the digital age

Transcript

1. A designer’s
   response to the
   digital age
   wearefuturegov.com
   #FGis10
   

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2. 2
   hell
   

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3. 3
   Ben Holliday

   Design Director
   @benholliday
   wearefuturegov.com
   #FGis10
   

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4. 4
   10 years of
   creating better
   public services

   fit for the 21st
   century,
   together.
   Design Tech
   Change
   

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5. 5
   An integrated
   (re)design
   approach in the
   public sector
   Services Products
   Organisations
   

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6. 6
   Services in local
   government and beyond
   Transport Housing Health & Adult 

   Social Care
   Children’s 

   services
   Community

   safety
   Charities/

   3rd Sector
   

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7. 7
   Design is a 

   good idea
   

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8. It’s important
   that we start by
   imagining
   something
   better than
   what already
   exists.
   8
   

   bit.ly/start-with-an-idea
   

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9. A new vision for
   what could be
   possible.
   Ideas are how
   you get started.
   9
   

   bit.ly/start-with-an-idea
   

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10. 

    bit.ly/sticks-in-the-ground
    It’s arrogant to
    think you can
    change the
    world. But it’s
    also necessary.
    10
    

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11. Boldness and
    scale of civic
    architecture.
    There’s a
    positivity and
    optimism to it.
    11
    

    bit.ly/sticks-in-the-ground-public
    

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12. How can we be
    ambitious and bold
    for a digital age?
    12
    

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13. 13
    What it means

    to be digital
    

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14. Digital is

    not only
    technology, 

    but a mindset

    & ways of
    working.
    14
    

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15. DIGITAL: Applying the
    culture, practices &
    processes of the internet-
    era to respond to people’s
    raised expectations
    15
    Tom Loosemore @tomskitomski
    

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16. 16
    Internet-era services have changed our lives
    

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17. 17
    Internet-era
    companies
    Have a useful and usable vision

    With a compelling emotional component and clear picture of the future.
    Ambition to re-think fundamentally

    Products, services and business models.
    Focus on outcomes

    Learning what works and responding to feedback.
    Adaptable

    Making it faster to change direction.
    

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18. Public services 

    are beginning 

    to look more 

    like this.
    18
    

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19. 19
    The Internet of Things (IoT)
    

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20. 20
    Transparent

    Built on trust and consent.
    Faster

    Moving towards instantaneous.
    Automated

    Efficient.
    Connected
    People, data and experiences.
    Things of

    the internet
    Accessible

    Usable and reliable.
    Responsive

    Adaptable and highly tailored.
    Open

    Anywhere, anytime and 

    always on.
    bit.ly/things-of-the-internet
    

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21. 21
    Convenience 

    isn’t digital
    

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22. 22
    In accepting
    convenience
    we fail to
    question why
    we’re not
    managing our
    time and
    priorities.
    

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23. 23
    Solving the
    problem of
    having to find
    great recipes
    and then shop
    for ingredients.
    

    bit.ly/convenience-isnt-digital
    

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24. 24
    Something that’s being sold
    to you as more convenient
    may well be a lost social
    interaction that you’ll never
    get back.
    bit.ly/convenience-isnt-digital
    

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25. 25
    Faced with
    unlimited and
    immediate
    choice we find
    ourselves
    making bad
    decisions.
    

    bit.ly/convenience-isnt-digital
    

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26. 26
    The challenge is
    redistributing 

    the impact of
    technology
    

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27. 27
    Attention-driven design
    

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28. 28
    Connection-driven design
    

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29. We can use
    emerging
    technology to
    create social
    value
    29
    

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30. 30
    A designer’s
    response
    

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31. 31
    GOAL: Services and
    products capable of
    increasing social cohesion
    and individual connection,
    with a hyper-local and
    highly tailored individual
    focus.
    

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32. 32
    How will you
    respond to the
    challenge?
    

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33. thank

    you
    wearefuturegov.com
    #FGis10
    

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34. Q&A
    wearefuturegov.com
    #FGis10
    

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