Product Strategy for Startups (english) #GoogleLaunchpad #StartupWiseGuys

Product Strategy for Startups (english) #GoogleLaunchpad #StartupWiseGuys

Endless amounts of products are offered to the market, that nobody asked for. A well shaped product strategy is fundamental to enable building something, that people actually need or want.

This talk illuminates how a propper product strategy looks like and what the crucial success factors are. How it helps translating business goals and vision into product design and business model, that take customer needs and market affordances into account.

#ProductStrategy, #ProductMarketFit, #MinimumViableProduct, #MVP, #JobsToBeDone, #JTBD, #LeanStartup, #LeanProductProcess, #ProductLifecycle, #RiskiestAssumptionTests

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Benno Loewenberg

December 12, 2019
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