Charity Campaigns Masterclass

Transcript

1. Charity Campaign Masterclass Tuesday 8 November 2011 Ben Matthews @benrmatthews
2. The Pixel Project
3. Pixel Reveal Campaign
4. Paint It Purple
5. Twitter Tag Team - "Chase The Sun"
6. Walk a Mile in Her Shoes
7. Have one overarching goal, but support this with smaller tactics that support the overall campaign
8. Centrepoint Gifts
11. Break larger campaigns down into smaller target audiences & approach each with bespoke messages
12. Someone Once Told Me
13. Tap into existing communities and leverage their community size
14. Child's i Foundation
15. Child's i Foundation
17. Build a great community by letting them choose how they support you and then nurture that support
18. When you need them most, that community will give the love back
20. Community raised £10,000 for Child’s i in 38 hours to save baby Joey’s life
21. Have one overarching goal, but support this with smaller tactics that support the overall campaign
22. Have one overarching goal, but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages
23. Have one overarching goal, but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages Tap into existing communities and leverage their community size
24. Have one overarching goal, but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages Tap into existing communities and leverage their community size Build a great community by letting them choose how they support you and then nurture that support
25. Thank You @benrmatthews ben@brightone.org.uk