Tech. Blog TIPS

https://devrel.connpass.com/event/195302/

Transcript

1. Junichi Okamura 2020.12.2 @ DevRel Meetup in Tokyo #59
   Tech. Blog TIPS
   

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3. TOPICS
   • ࠓ·ͰͷΩϟϦΞͰςοΫϒϩάΛͲͷΑ͏ʹ׆༻͖͔ͯͨ͠ʁ
   
   • ࣗ෼ͳΓͷςοΫϒϩάʹର͢Δߟ͑
   
   • DevRel AsiaͰຊ౰͸৮Ε͔͚ͨͬͨͲೖΒͳ͔ͬͨͷͰ͜͜Ͱ஻Γ͍ͨ
   

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4. ಥવͰ͕͢ɾɾ
   • Έͳ͞ΜɺԿͷͨΊʹςοΫϒϩάΛॻ͍͍ͯ·͔͢ʁ
   

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5. ଟ෼େ͖͘෼͚ͯ͜ͷ̎ͭ
   • A: ։ൃऀʹ޿͘໾ཱͭTIPSΛެ։ͯ͠ɺࣗࣾίϯςϯπ΁ͷྲྀೖΛਤΔʢ੡
   ඼υΩϡϝϯτ ɺ࠾༻ϖʔδͳͲʣˠೝ஌ʢAwarenessʣ
   
   • B: ࣗࣾίϯςϯπͷิ଍ࢿྉͱͯ͠ެ։ͯ͠ɺϦʔυͷϦΞϧϢʔβʔԽΛ
   ਤΔˠސ٬ԽʢConversionʣ
   The diagram sourced by: sproutsocial https://sproutsocial.com/glossary/marketing-funnel/
   A
   B
   

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6. ࣗ෼͕΍͖ͬͯͨ͜ͱᶃ
   γϟϊϯʢࠃ಺ϚʔέςΟϯάϓϥοτϑΥʔϜʣ2012-2015
   • ΤϯδχΞશһ࣋ͪճΓͰ෯޿͍ٕज़هࣄΛࣥච
   
   • CTAʢCall-To-Actionʣ͸ΤϯδχΞ࠾༻ϖʔδ
   
   • ্ख͍ͬͨ͘఺ɿఆظߪಡऀ΍ϑΝϯ͕૿͑ͨɺ࠾༻࣌ͷձࣾઆ໌ʹ໾ཱ
   ͭɺΤϯδχΞίϛϡχςΟͰͷ࿐ग़
   
   • ࠔͬͨ఺ɿωλूΊ΍ॻ͘ͷ͕͠ΜͲ͍ɺ͜ͷλΠϓ͸࣭ͱྔΛ௥Θͳ͍ͱ
   ͍͚ͳ͍ʢৗʹਖ਼͍͠৘ใΛܧଓతʹग़͢ʣɺΤϯδχΞ๩͍͠
   Type:
   A
   

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7. Viewer Journey
   γϟϊϯ
   

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8. ࣗ෼͕΍͖ͬͯͨ͜ͱᶄ
   PayPalʢάϩʔόϧܾࡁϓϥοτϑΥʔϜʣ2015-2019
   • ެࣜυΩϡϝϯτ͕ӳޠͷΈͳͷͰ೔ຊޠͰ৘ใΛఏڙ͢Δͷ͕໨త
   
   • CTAʢCall-To-Actionʣ͸ެࣜ։ൃऀυΩϡϝϯτ
   
   • ্ख͍ͬͨ͘఺ɿ຋༁Ͱ͸ͳ͘ΨΠυʹͨ͜͠ͱͰमਖ਼ΠϯύΫτΛܰݮɺ
   ֎෦αΠτΛ࢖ͬͨ͜ͱͰSEO΍ϑΟʔυόοΫ΋֫ಘ
   
   • ࠔͬͨ఺ɿެ͔ࣜΒ཭୤͢Δɺ׬શ຋༁ΛٻΊΔ੠ɺৄࡉ͸݁ہӳޠ΍Μ͚
   ͱ͍͏੠
   Type:
   B
   

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9. Viewer Journey
   PayPal
   

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10. ࣗ෼͕΍͖ͬͯͨ͜ͱᶅ
    ShopifyʢάϩʔόϧίϚʔεϓϥοτϑΥʔϜʣ2019-
    • PayPalͱಉ͡ཧ༝ʴύʔτφʔڭҭίϯςϯπʹԠ༻
    
    • CTAʢCall-To-Actionʣ͸ެࣜ։ൃऀυΩϡϝϯτʴύʔτφʔొ࿥
    
    • ্ख͍ͬͨ͘఺ɿPayPalಉ༷ͷमਖ਼ίετ࡟ݮɺϑΟʔυόοΫ͸ϑΥʔϥ
    Ϝ΁ͷϦϯΫΛ׆༻ɺڭҭ༻ಈը΁ͷϦϯΫͰӳޠͷϋʔυϧݮগ
    
    • ࠔͬͨ఺ɿϖʔδ͕ຒ΋Εͯ೔ຊޠެ͔ࣜΒݟ͚ͭʹ͍͘ɺ׬શ຋༁ͷχʔζ
    ͸ґવ͋ΓɺϓϩμΫτΞοϓσʔτૣ͍ͷͰաڈهࣄͷվగඞཁ
    Type:
    B
    

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11. Viewer Journey
    Shopify
    

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12. ؾ෇͖
    • CTA͔Βߟ͑Δͱ໎ࢠʹͳΓʹ͍͘
    
    • Viewer JourneyΛ੔ཧ͢Δ͜ͱͰίϯςϯπ΍ϑΥʔϚοτͷݟ௨͕͠Α͘ͳ
    Δ
    
    • ͦͷ͜ͱͰͦ΋ͦ΋ʮϒϩάʯͱ͍͏ϑΥʔϚοτʹݻࣥ͢Δඞཁ΋ͳ͘
    ͳͬͯ͘ΔʢϑΥʔϥϜɺಈըɺ഑৴ɺίʔυूɺదࡐదॴͰ࢖͍෼͚Δʣ
    
    • ʮ఻͑ख໨ઢʯΑΓʮಡΈख໨ઢʯ͕େࣄʢඞͣࣗ෼ͰެࣜυΩϡϝϯτΛ
    ಡΜͰࢼͯ͠ॻ͘ɺ౴͚͑ͩͰͳͯ͘ௐ΂ํ΋ॻ͘ͳͲʣ
    

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13. Ͱ΋΍ͬͺΓϒϩά͍͍ͬͯΑͶʂ
    

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14. Thank you!
    

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