Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Tech. Blog TIPS
Search
benzookapi
December 02, 2020
Technology
0
280
Tech. Blog TIPS
https://devrel.connpass.com/event/195302/
benzookapi
December 02, 2020
Tweet
Share
More Decks by benzookapi
See All by benzookapi
技術をお金と貢献に変える、Shopifyテーマとアプリの開発
benzookapi
1
2.1k
Shopify Storefront APIを使った PWA e-commerceの解説とデモ
benzookapi
0
480
DevRel for tech. entrepreneurs: Beyond platform partners
benzookapi
0
150
Shopifyを使ったヘッドレスコマースの 実現方法と事例
benzookapi
0
190
React + GraphQL を使ったShopify Appの作り方と そのマネタイズ方法
benzookapi
1
1.3k
Shopifyアプリエコシステムで始める 第3のスキルマネタイズ
benzookapi
0
4.3k
Our new DevRel: Invention of scaling out partner ecosystem
benzookapi
0
270
WordPressとShopifyでECサイトを作ろう
benzookapi
0
1.1k
AWS EventBridgeを活用したShopifyアプリの サーバーレス開発
benzookapi
0
1.9k
Other Decks in Technology
See All in Technology
(非公式) AWS Summit Japan と 海浜幕張 の歩き方 2025年版
coosuke
PRO
1
280
20250623 Findy Lunch LT Brown
3150
0
470
RubyOnRailsOnDevin+α / DevinMeetupJapan#2
ginkouno
0
470
今からでも間に合う! 生成AI「RAG」再入門 / Re-introduction to RAG in Generative AI
hideakiaoyagi
1
190
DroidKnights 2025 - Jetpack XR 살펴보기: XR 개발은 어떻게 이루어지는가?
heesung6701
1
130
CI/CDとタスク共有で加速するVibe Coding
tnbe21
0
200
ObsidianをMCP連携させてみる
ttnyt8701
2
130
Grafana MCP serverでなんかし隊 / Try Grafana MCP server
kohbis
0
360
API の仕様から紐解く「MCP 入門」 ~MCP の「コンテキスト」って何だ?~
cdataj
0
170
比起獨自升級 我更喜歡 DevOps 文化 <3
line_developers_tw
PRO
0
240
脅威をモデリングしてMCPのセキュリティ対策を考えよう
flatt_security
4
1.7k
In Praise of "Normal" Engineers (LDX3)
charity
2
1k
Featured
See All Featured
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
130
19k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
26k
RailsConf 2023
tenderlove
30
1.1k
What's in a price? How to price your products and services
michaelherold
245
12k
The Pragmatic Product Professional
lauravandoore
35
6.7k
We Have a Design System, Now What?
morganepeng
52
7.6k
Stop Working from a Prison Cell
hatefulcrawdad
269
20k
The Cost Of JavaScript in 2023
addyosmani
50
8.4k
The Language of Interfaces
destraynor
158
25k
Build The Right Thing And Hit Your Dates
maggiecrowley
36
2.7k
BBQ
matthewcrist
89
9.7k
Practical Orchestrator
shlominoach
188
11k
Transcript
Junichi Okamura 2020.12.2 @ DevRel Meetup in Tokyo #59 Tech.
Blog TIPS
None
TOPICS • ࠓ·ͰͷΩϟϦΞͰςοΫϒϩάΛͲͷΑ͏ʹ׆༻͖͔ͯͨ͠ʁ • ࣗͳΓͷςοΫϒϩάʹର͢Δߟ͑ • DevRel AsiaͰຊ৮Ε͔͚ͨͬͨͲೖΒͳ͔ͬͨͷͰ͜͜ͰΓ͍ͨ
ಥવͰ͕͢ɾɾ • Έͳ͞ΜɺԿͷͨΊʹςοΫϒϩάΛॻ͍͍ͯ·͔͢ʁ
ଟେ͖͚ͯ͘͜ͷ̎ͭ • A: ։ൃऀʹཱͭ͘TIPSΛެ։ͯ͠ɺࣗࣾίϯςϯπͷྲྀೖΛਤΔʢ υΩϡϝϯτ ɺ࠾༻ϖʔδͳͲʣˠೝʢAwarenessʣ • B: ࣗࣾίϯςϯπͷิࢿྉͱͯ͠ެ։ͯ͠ɺϦʔυͷϦΞϧϢʔβʔԽΛ ਤΔˠސ٬ԽʢConversionʣ
The diagram sourced by: sproutsocial https://sproutsocial.com/glossary/marketing-funnel/ A B
͕͖ࣗͬͯͨ͜ͱᶃ γϟϊϯʢࠃϚʔέςΟϯάϓϥοτϑΥʔϜʣ2012-2015 • ΤϯδχΞશһ࣋ͪճΓͰ෯͍ٕज़هࣄΛࣥච • CTAʢCall-To-ActionʣΤϯδχΞ࠾༻ϖʔδ • ্ख͍ͬͨ͘ɿఆظߪಡऀϑΝϯ͕૿͑ͨɺ࠾༻࣌ͷձࣾઆ໌ʹཱ ͭɺΤϯδχΞίϛϡχςΟͰͷ࿐ग़ •
ࠔͬͨɿωλूΊॻ͘ͷ͕͠ΜͲ͍ɺ͜ͷλΠϓ࣭ͱྔΛΘͳ͍ͱ ͍͚ͳ͍ʢৗʹਖ਼͍͠ใΛܧଓతʹग़͢ʣɺΤϯδχΞ͍͠ Type: A
Viewer Journey γϟϊϯ
͕͖ࣗͬͯͨ͜ͱᶄ PayPalʢάϩʔόϧܾࡁϓϥοτϑΥʔϜʣ2015-2019 • ެࣜυΩϡϝϯτ͕ӳޠͷΈͳͷͰຊޠͰใΛఏڙ͢Δͷ͕త • CTAʢCall-To-Actionʣެࣜ։ൃऀυΩϡϝϯτ • ্ख͍ͬͨ͘ɿ༁Ͱͳ͘ΨΠυʹͨ͜͠ͱͰमਖ਼ΠϯύΫτΛܰݮɺ ֎෦αΠτΛͬͨ͜ͱͰSEOϑΟʔυόοΫ֫ಘ •
ࠔͬͨɿެ͔ࣜΒ͢Δɺશ༁ΛٻΊΔɺৄࡉ݁ہӳޠΜ͚ ͱ͍͏ Type: B
Viewer Journey PayPal
͕͖ࣗͬͯͨ͜ͱᶅ ShopifyʢάϩʔόϧίϚʔεϓϥοτϑΥʔϜʣ2019- • PayPalͱಉ͡ཧ༝ʴύʔτφʔڭҭίϯςϯπʹԠ༻ • CTAʢCall-To-Actionʣެࣜ։ൃऀυΩϡϝϯτʴύʔτφʔొ • ্ख͍ͬͨ͘ɿPayPalಉ༷ͷमਖ਼ίετݮɺϑΟʔυόοΫϑΥʔϥ ϜͷϦϯΫΛ׆༻ɺڭҭ༻ಈըͷϦϯΫͰӳޠͷϋʔυϧݮগ •
ࠔͬͨɿϖʔδ͕ຒΕͯຊޠެ͔ࣜΒݟ͚ͭʹ͍͘ɺશ༁ͷχʔζ ґવ͋ΓɺϓϩμΫτΞοϓσʔτૣ͍ͷͰաڈهࣄͷվగඞཁ Type: B
Viewer Journey Shopify
ؾ͖ • CTA͔Βߟ͑Δͱ໎ࢠʹͳΓʹ͍͘ • Viewer JourneyΛཧ͢Δ͜ͱͰίϯςϯπϑΥʔϚοτͷݟ௨͕͠Α͘ͳ Δ • ͦͷ͜ͱͰͦͦʮϒϩάʯͱ͍͏ϑΥʔϚοτʹݻࣥ͢Δඞཁͳ͘ ͳͬͯ͘ΔʢϑΥʔϥϜɺಈըɺ৴ɺίʔυूɺదࡐదॴͰ͍͚Δʣ
• ʮ͑खઢʯΑΓʮಡΈखઢʯ͕େࣄʢඞͣࣗͰެࣜυΩϡϝϯτΛ ಡΜͰࢼͯ͠ॻ͘ɺ͚͑ͩͰͳͯ͘ௐํॻ͘ͳͲʣ
ͰͬͺΓϒϩά͍͍ͬͯΑͶʂ
Thank you!