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benzookapi
December 02, 2020
Technology
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290
Tech. Blog TIPS
https://devrel.connpass.com/event/195302/
benzookapi
December 02, 2020
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Transcript
Junichi Okamura 2020.12.2 @ DevRel Meetup in Tokyo #59 Tech.
Blog TIPS
None
TOPICS • ࠓ·ͰͷΩϟϦΞͰςοΫϒϩάΛͲͷΑ͏ʹ׆༻͖͔ͯͨ͠ʁ • ࣗͳΓͷςοΫϒϩάʹର͢Δߟ͑ • DevRel AsiaͰຊ৮Ε͔͚ͨͬͨͲೖΒͳ͔ͬͨͷͰ͜͜ͰΓ͍ͨ
ಥવͰ͕͢ɾɾ • Έͳ͞ΜɺԿͷͨΊʹςοΫϒϩάΛॻ͍͍ͯ·͔͢ʁ
ଟେ͖͚ͯ͘͜ͷ̎ͭ • A: ։ൃऀʹཱͭ͘TIPSΛެ։ͯ͠ɺࣗࣾίϯςϯπͷྲྀೖΛਤΔʢ υΩϡϝϯτ ɺ࠾༻ϖʔδͳͲʣˠೝʢAwarenessʣ • B: ࣗࣾίϯςϯπͷิࢿྉͱͯ͠ެ։ͯ͠ɺϦʔυͷϦΞϧϢʔβʔԽΛ ਤΔˠސ٬ԽʢConversionʣ
The diagram sourced by: sproutsocial https://sproutsocial.com/glossary/marketing-funnel/ A B
͕͖ࣗͬͯͨ͜ͱᶃ γϟϊϯʢࠃϚʔέςΟϯάϓϥοτϑΥʔϜʣ2012-2015 • ΤϯδχΞશһ࣋ͪճΓͰ෯͍ٕज़هࣄΛࣥච • CTAʢCall-To-ActionʣΤϯδχΞ࠾༻ϖʔδ • ্ख͍ͬͨ͘ɿఆظߪಡऀϑΝϯ͕૿͑ͨɺ࠾༻࣌ͷձࣾઆ໌ʹཱ ͭɺΤϯδχΞίϛϡχςΟͰͷ࿐ग़ •
ࠔͬͨɿωλूΊॻ͘ͷ͕͠ΜͲ͍ɺ͜ͷλΠϓ࣭ͱྔΛΘͳ͍ͱ ͍͚ͳ͍ʢৗʹਖ਼͍͠ใΛܧଓతʹग़͢ʣɺΤϯδχΞ͍͠ Type: A
Viewer Journey γϟϊϯ
͕͖ࣗͬͯͨ͜ͱᶄ PayPalʢάϩʔόϧܾࡁϓϥοτϑΥʔϜʣ2015-2019 • ެࣜυΩϡϝϯτ͕ӳޠͷΈͳͷͰຊޠͰใΛఏڙ͢Δͷ͕త • CTAʢCall-To-Actionʣެࣜ։ൃऀυΩϡϝϯτ • ্ख͍ͬͨ͘ɿ༁Ͱͳ͘ΨΠυʹͨ͜͠ͱͰमਖ਼ΠϯύΫτΛܰݮɺ ֎෦αΠτΛͬͨ͜ͱͰSEOϑΟʔυόοΫ֫ಘ •
ࠔͬͨɿެ͔ࣜΒ͢Δɺશ༁ΛٻΊΔɺৄࡉ݁ہӳޠΜ͚ ͱ͍͏ Type: B
Viewer Journey PayPal
͕͖ࣗͬͯͨ͜ͱᶅ ShopifyʢάϩʔόϧίϚʔεϓϥοτϑΥʔϜʣ2019- • PayPalͱಉ͡ཧ༝ʴύʔτφʔڭҭίϯςϯπʹԠ༻ • CTAʢCall-To-Actionʣެࣜ։ൃऀυΩϡϝϯτʴύʔτφʔొ • ্ख͍ͬͨ͘ɿPayPalಉ༷ͷमਖ਼ίετݮɺϑΟʔυόοΫϑΥʔϥ ϜͷϦϯΫΛ׆༻ɺڭҭ༻ಈըͷϦϯΫͰӳޠͷϋʔυϧݮগ •
ࠔͬͨɿϖʔδ͕ຒΕͯຊޠެ͔ࣜΒݟ͚ͭʹ͍͘ɺશ༁ͷχʔζ ґવ͋ΓɺϓϩμΫτΞοϓσʔτૣ͍ͷͰաڈهࣄͷվగඞཁ Type: B
Viewer Journey Shopify
ؾ͖ • CTA͔Βߟ͑Δͱ໎ࢠʹͳΓʹ͍͘ • Viewer JourneyΛཧ͢Δ͜ͱͰίϯςϯπϑΥʔϚοτͷݟ௨͕͠Α͘ͳ Δ • ͦͷ͜ͱͰͦͦʮϒϩάʯͱ͍͏ϑΥʔϚοτʹݻࣥ͢Δඞཁͳ͘ ͳͬͯ͘ΔʢϑΥʔϥϜɺಈըɺ৴ɺίʔυूɺదࡐదॴͰ͍͚Δʣ
• ʮ͑खઢʯΑΓʮಡΈखઢʯ͕େࣄʢඞͣࣗͰެࣜυΩϡϝϯτΛ ಡΜͰࢼͯ͠ॻ͘ɺ͚͑ͩͰͳͯ͘ௐํॻ͘ͳͲʣ
ͰͬͺΓϒϩά͍͍ͬͯΑͶʂ
Thank you!