DevRel for tech. entrepreneurs: Beyond platform partners

https://tokyo-2021.devrel.net

Transcript

1. DevRel for tech.
   entrepreneurs: Beyond
   platform partners
   Junichi Okamura
   2021.06.05 @ DevRelCon Tokyo 2021
   

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3. Shopify and its ecosystem
   01
   Contents
   3
   Design of scalable growth
   02
   Things to grow qualified developers
   03
   How to give developers real success
   04
   Wrap up
   05
   

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4. Shopify and its ecosystem
   01
   4
   

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5. Shopify is a leading multi-channel commerce platform.
   2006
   Platform Released
   $2.9B
   Revenue
   (Last 12 months)
   6,000+
   Apps in our App Store
   ~$277B
   Total Sales on Shopify by
   Merchants
   (Cumulative)
   4.9 million
   Merchant Staff Accounts
   +1.7M
   Merchants
   — in —
   ~175 Countries
   7,000+
   Employees
   At a Glance
   42,200+
   Partners who have referred at least one merchant to
   Shopify in the last 12 months
   

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6. 6
   One Platform,
   Every Channel,
   Any Device
   

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8. Extensive
   Partner
   Ecosystem
   6,000+
   8
   Apps extending product capabilities
   Referred at least one merchant to
   Shopify in the last 12 months
   42,200+
   Apps Agencies & Web Designers
   

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9. Extensive
   Partner
   Ecosystem
   9
   Rapid growth in Japan too
   

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10. But we need more growth…,
    we need more successful
    tech. entrepreneurs...
    10
    

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11. “How can we scale out this
    ecosystem growth?”
    11
    

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12. 12
    Design of scalable growth
    02
    

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13. ● Our goal is to produce tons of qualified apps to meet merchants’
    needs
    ● For that, we need tons of qualified developers to be successful in
    their app business
    ● For that, we need scalable ways of delivering right solution to
    grow developers
    Our
    ecosystem
    situation
    13
    Ecosystem growth is a key driver for success
    

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14. ● Our goal is to produce tons of qualified apps to meet merchants’
    needs
    ● For that, we need tons of qualified developers to be successful in
    their app business
    ● For that, we need scalable ways of delivering right solution to
    grow developers
    Our
    ecosystem
    situation
    14
    Ecosystem growth is a key driver for success
    Our DevRel activity
    

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15. Our DevRel
    15
    What’s the right solution for developers?
    Discovery by attractive contents
    (workshop, broadcasting, blog...)
    Learning by effective contents
    (tutorials, codes, forum...)
    Engagement by deep communication
    (consulting, matching, support...)
    Success as real partners or customers
    Icons by Twemoji / CC BY 4.0
    Experts
    Influence
    

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16. Our DevRel
    16
    What’s the scalable ways?
    Discovery by attractive contents
    (workshop, broadcasting, blog...)
    Learning by effective contents
    (tutorials, codes, forum...)
    Engagement by deep communication
    (consulting, matching, support...)
    Success as real partners or customers
    Icons by Twemoji / CC BY 4.0
    Experts
    Influence
    One to many/Sharable
    Self driven/Reusable
    Async/Online
    Collaboration
    

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17. Our DevRel
    17
    So our implementation is...
    Icons by Twemoji / CC BY 4.0
    One to many/Sharable
    Self driven/Reusable
    Async/Online
    Tutorial video
    Collaboration
    Workshop/broadcasting
    Summary blog
    Forum support/sample codes
    Slack support
    App seminars
    App promotion
    

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18. Our DevRel
    18
    So our implementation is...
    Icons by Twemoji / CC BY 4.0
    One to many/Sharable
    Self driven/Reusable
    Async/Online
    Tutorial video
    Collaboration
    Workshop/broadcasting
    Summary blog
    Forum support/sample codes
    Slack support
    App seminars
    App promotion
    Overall lifetime values of developers
    

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19. ● Because we have market gaps
    ○ Language gap (English vs Japanese)
    ○ Timezone gap (PST vs JST)
    ○ Market Size gap (matured North America vs early Japanese)
    ○ Culture gap (global standard vs local manner)
    … etc
    Our DevRel
    19
    Why do we build (almost) all?
    

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20. 20
    Things to grow
    qualified developers
    03
    

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21. Drivers for
    developer
    growth
    21
    It’s a “Viewer Journey”
    Workshop/broadcasting
    Summary blog
    Tutorial video
    Forum support/sample codes
    * Design in what sort developers see our contents and provide them all linked together
    Icons by Twemoji / CC BY 4.0
    App seminars
    App promotion
    Start
    Goal
    1
    2
    1
    1
    2
    2
    3
    3
    

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22. Drivers for
    developer
    growth
    22
    Anti-pattern of contents management
    Workshop/broadcasting
    Summary blog
    Tutorial video
    Forum support/sample codes
    * No care about sort of contents and not linked to each other
    Icons by Twemoji / CC BY 4.0
    App seminars
    App promotion
    Start
    Goal
    Start
    

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23. ● Lead developers from basic to advanced, do not backward
    ● Clarify what skills are required and what knowledge is
    pre-requisites
    ● Let developers keep recursive cycle of READ > TRY > SEARCH
    Drivers for
    developer
    growth
    23
    The point is comfortable learning flow
    * Designing “Viewer Journey” helps you to get qualified developers
    READ
    TRY
    SEARCH
    Icons by Twemoji / CC BY 4.0
    

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24. 24
    How to give developers real
    success
    04
    

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25. For
    developer’s
    real success
    25
    Be their accompany runner beyond platform partner
    DO’s DON’Ts
    Tell why we choose our technology Ask to use our technology only
    Tell how they search our documents Ask to search our documents only
    Ask what they want to achieve Tell if it is possible or not only
    Ask where they get stuck Tell if it is a bug or not only
    

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26. ● Motivating, problem solving, and strategy making for developers
    ● Not selling but marketing
    ● Not translation but localization
    ● Enabler and optimizer
    26
    DevRel is not a content and event provider only, but...
    For
    developer’s
    real success
    

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27. Wrap up
    05
    27
    

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28. 28
    What’s DevRel? It’s a...
    

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29. 29
    … growth maker in 10x, 100x scalability with
    our own technology for developer business
    29
    

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30. 30
    We can change our way anytime
    using our skills as developers
    

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31. 31
    Let’s make huge impact to scale
    out your ecosystem!
    

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32. Thanks!
    

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