WordCamp Minneapolis 2014 - Freemium Business Model

WordCamp Minneapolis 2014 - Freemium Business Model

Presenting the benefits of different flavors of the freemium business model.

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Patrick Rauland

April 27, 2014
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Transcript

  1. Building a Sustainable Business w/ the Freemium Business Model Patrick

    Rauland - @BFTrick
  2. Freemium for the Rest of Us

  3. About Me » From: Wisconsin

  4. About Me » From: Wisconsin » Love: Yoga

  5. About Me » From: Wisconsin » Love: Yoga » Occupation:

    Support Ninja for WooThemes
  6. WooCommerce

  7. None
  8. None
  9. What is Freemium?

  10. Free food at the mall

  11. Free Chapters of Sequel

  12. Premium Content

  13. Angry Birds

  14. Candy Crush

  15. Dungeon Keeper

  16. 30 Second Clips

  17. Dropbox

  18. Mailchimp

  19. Buffer

  20. Google (apps)

  21. Basecamp

  22. ServerPress

  23. None
  24. Advantages of Freemium

  25. People Can See What it Really is

  26. “60% of our sales come after users read our documentation”

    -- Warren Holmes in http://www.warrenholmes.co.za/ documentation-marketing/
  27. Collaboration

  28. Freemium Flavors

  29. Donation

  30. Branding / Self Promotion

  31. None
  32. Extensions / Add-ons

  33. Software as a Service (SaaS)

  34. Micropayments

  35. Follow Up Nick Ciske - Plugin Monetization Options - http://

    2014.minneapolis.wordcamp.org/session/plugin- monetization-options/ Kim Gjerstad - Freemium, a sustainable model for your plugin - http://www.youtube.com/watch?v=cjSPkQ-v8To
  36. Questions?? Patrick Rauland - @BFTrick

  37. Attribution » Wisconsin - http://www.flickr.com/photos/ 7643570@N04/8342464016 » Starbucks Free Sample

    - http://www.flickr.com/ photos/48889062369@N01/4948232118/ » High heels - http://www.flickr.com/photos/ 22132593@N08/3975476236/ » Gears - https://www.flickr.com/photos/ 38383999@N06/3552898254 » Building Blocks - http://www.flickr.com/photos/