WordCamp Minneapolis 2014 - Freemium Business Model

Presenting the benefits of different flavors of the freemium business model.

Transcript

1. Building a Sustainable Business w/ the Freemium Business Model Patrick Rauland - @BFTrick
2. Freemium for the Rest of Us
3. About Me » From: Wisconsin
4. About Me » From: Wisconsin » Love: Yoga
5. About Me » From: Wisconsin » Love: Yoga » Occupation: Support Ninja for WooThemes
6. WooCommerce
9. What is Freemium?
10. Free food at the mall
11. Free Chapters of Sequel
12. Premium Content
13. Angry Birds
14. Candy Crush
15. Dungeon Keeper
16. 30 Second Clips
17. Dropbox
18. Mailchimp
19. Buffer
20. Google (apps)
21. Basecamp
22. ServerPress
24. Advantages of Freemium
25. People Can See What it Really is
26. “60% of our sales come after users read our documentation” -- Warren Holmes in http://www.warrenholmes.co.za/ documentation-marketing/
27. Collaboration
28. Freemium Flavors
29. Donation
30. Branding / Self Promotion
32. Extensions / Add-ons
33. Software as a Service (SaaS)
34. Micropayments
35. Follow Up Nick Ciske - Plugin Monetization Options - http:// 2014.minneapolis.wordcamp.org/session/plugin- monetization-options/ Kim Gjerstad - Freemium, a sustainable model for your plugin - http://www.youtube.com/watch?v=cjSPkQ-v8To
36. Questions?? Patrick Rauland - @BFTrick
37. Attribution » Wisconsin - http://www.flickr.com/photos/ 7643570@N04/8342464016 » Starbucks Free Sample - http://www.flickr.com/ photos/48889062369@N01/4948232118/ » High heels - http://www.flickr.com/photos/ 22132593@N08/3975476236/ » Gears - https://www.flickr.com/photos/ 38383999@N06/3552898254 » Building Blocks - http://www.flickr.com/photos/