WordCamp Minneapolis 2014 - Freemium Business Model

Transcript

1. Building a Sustainable Business w/ the Freemium Business Model Patrick

   Rauland - @BFTrick

2. Freemium for the Rest of Us

3. About Me » From: Wisconsin

4. About Me » From: Wisconsin » Love: Yoga

5. About Me » From: Wisconsin » Love: Yoga » Occupation:

   Support Ninja for WooThemes

6. WooCommerce

7. None
8. None

9. What is Freemium?

10. Free food at the mall

11. Free Chapters of Sequel

12. Premium Content

13. Angry Birds

14. Candy Crush

15. Dungeon Keeper

16. 30 Second Clips

17. Dropbox

18. Mailchimp

19. Buffer

20. Google (apps)

21. Basecamp

22. ServerPress

23. None

24. Advantages of Freemium

25. People Can See What it Really is

26. “60% of our sales come after users read our documentation”

    -- Warren Holmes in http://www.warrenholmes.co.za/ documentation-marketing/

27. Collaboration

28. Freemium Flavors

29. Donation

30. Branding / Self Promotion

31. None

32. Extensions / Add-ons

33. Software as a Service (SaaS)

34. Micropayments

35. Follow Up Nick Ciske - Plugin Monetization Options - http://

    2014.minneapolis.wordcamp.org/session/plugin- monetization-options/ Kim Gjerstad - Freemium, a sustainable model for your plugin - http://www.youtube.com/watch?v=cjSPkQ-v8To

36. Questions?? Patrick Rauland - @BFTrick

37. Attribution » Wisconsin - http://www.flickr.com/photos/ 7643570@N04/8342464016 » Starbucks Free Sample

    - http://www.flickr.com/ photos/48889062369@N01/4948232118/ » High heels - http://www.flickr.com/photos/ 22132593@N08/3975476236/ » Gears - https://www.flickr.com/photos/ 38383999@N06/3552898254 » Building Blocks - http://www.flickr.com/photos/