빅캡슐 스토리 한국어 버전 1.0

Transcript

1. BigCapsule. Story 어떻게 글로벌 비즈니스에 있어서 이민자들과 글로벌 사회에 흩어져 있는 경력 단절 여성들의 도움을 받을수 있을까? Seoul Chapter Presented by BigCapsule Team C.E.O & Founder Cosmic StatioN Corp Paul@BigC.io
2. 빅 캡슐은 예방과 치료를 위한 응급처치, 비타민 시리즈 및 종합 영양제 등등을 비유하여 건강한 기업가정신을 돕기 위한 서비스로 만들어 졌습니다. 빅캡슐은 비즈니스 서비스를 선별하는 것, 실무 교육 프로그램 및 글로벌 비즈니스를 위한 프로페셔널을 소개하는 역할을 하는 느슨한 형태의 플랫폼이자 서비스 입니다. 창의적인 비즈니스 디자인 펌, 코스믹스테이션은 뉴욕에서 빅캡슐을 론칭했습니다. 빅캡슐은 “Business in the globe”라는 글로벌 비즈니스라는 뜻의 약자와 기업가들의 건강을 위한 약이라는 메타포로 만들어진 이름입니다. 왜 BigCapsule인가? Big capsule in New York. It’s the curated business service, practical training program and talented people collection for cross-border business. first aid Curated business service Vitamin series practical training program dietary supplements talented people collection
3. Formed U.S company 2016.11.18 in New York Founded 2007.09.12 in Seoul Big C. Series C. storyline April 2017 Big C. Series Big C.onference 2017 Subject: Show your C-words November,10, 2017 Seoul, South Korea Big C. Naming February 2017 AC Cafe, Brooklyn, NY Big C. Concept Design March 2017 Queens, NY Big C. Series Big CirculatioN Promotion Tour around Asia, Europe December 2017 Big C. Series Big Capsule. Business Complex Network April 2018 Cosmic StatioN launched Big C. Series
4. 우리는 기업 기업, 정부 기관, 글로벌 컨퍼런스, 신생 기업을 돕기 위해 약 10 년을 보냈습니다. "기업과 기업가가 비지니스 확장을 위해 글로벌 비지니스를 하지 않는 이유를 조사했습니다. 기업가들은 시장을 확대하려고 시도했지만 글로벌 시장에서 종종 장애물에 직면했습니다 " 우리는 몇몇 중요한 지점들이 글로벌 비즈니스의 성공에 영향을 주었던 것을 발견하였습니다. 우리가 특별한 기술을 제공하고, 테크놀로지와 전문가의 손길을 기업가 프로젝트에 접목 시키면 글로벌 비즈니스가 원활하게 진행될 수 있다고 확신합니다.
5. 영어에 익숙하지 않은 기업가들이 언제나 플래그쉽 영어권 마켓으로의 확장을 원해 왔습니다. 그들은 잘 압니다. 만약에 그곳에서 의미있는 성공을 거둔다면 단번에 사람들이 원하던 유니콘 기업으로의 스케일로 연결된다는 것을. 하지만 그것이 단번에 이루어지지도 않는다는 것 또한 잘 압니다. 시장을 아는 것부터 플래닝, 그리고 하나의 마켓이 아닌 다양한 국가의 마켓에 동시에 접근하는 것이 필요합니다.
6. 유레카! 담을 허물 단서를 국경 너머에서 보았습니다.
7. Two Minds 누가 서로에게 보상과 기회를 제공할 것인가? 나도 내가 살던 나라의 기업가들을 돕고 싶다. 크로스 보더 비즈니스를 하고자 하는 니즈와 욕망 Non-English speaking entrepreneurs English speaking immigrants and Refugee 하지만 어디에 내 보상은 있는가? 현재가 아니더라도 미래에는 어떤 보상이 있는가?
8. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe 뉴욕 택시 드라이버 중간정도의 랭귀지 레벨 낮은 소득 계층 터키 앙카라 헌법학 교수 퍼블릭 스피커 상위 계층 저희는 종종 뉴욕에서 살고 있는 초기 이민자들을 택시 드라이버로서, 아파트먼트의 도어 가드로서 심지어 한 가정의 베이비 시터로서 만나곤 합니다. 그럴때마다 그들의 스토리와 그들의 자국에서의 프로페셔널 경험에 우리는 다시 한번 놀랍니다. * All image and information are not based on the storytelling to explain immigrants’ situation.
9. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe 우리는 또한 이민자 센터와 도서관의 교육 프로그램에서 경력단절 여성을 만나곤 합니다. 다시 한번 그녀들의 이야기를 들으면 그들의 해박한 프로페셔널한 지식과 경험, 그리고 커리어를 다시 연결하고자 하는 열정에 놀랍니다. 뉴욕에 살고 있으면서 영어와 일본어에 능통한 사오리는 5년간 소니에서 로봇과 드론을 개발하는 엔지니어로 있다가 뉴욕에서는 전업주부로 살고 있습니다. 그녀는 준비되어 있습니다.
10. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe 뉴욕에 이민자들이 정착할 수 있도록 도움을 주는 은퇴한 전문가들의 헌신을 보았습니다. 그동안 뉴욕에서 적은 수입에 관한 불안과 낮은 만족도로 거의 같은 고통을 받고 있는 것을 발견하였습니다. 그들은 빅캡슐이 필요했습니다.
11. 만약에 이민자들과 여성들이 국경 너머의 기업가들을 돕는다면? 글로벌 크로스보더 비즈니스의 프로젝트가 이민자들과 여성에게 기회를 제공한다면? 기업가와 이민자 및 여성들의 풍성한 공존을 위한 비즈니스 복잡계 네트워크 모델을 만들 목적으로 서비스 디자인을
12. 빅캡슐의 서비스 모델에 딥다이브를 해보자! Business Service Talented People Product Recreate Big Capsule Process Marketing Plan & Assets Find the right partner Connect Regional Partner & Global Curator Working it well Contribution contributors Circle the immigrants | Women | Retired Professionals 01 02 03 04 Discover 필요사항과 제한사항 - 우리는 엄청난 숫자의 프로핏터블 프로젝트가 필요하다. - 기업가들은 글로벌 비즈니스에 어떻게 접근할지 모른다. - 제한된 예산으로 합리적인 결과를 위해서는 다양한 옵션이 필요하다. - 이민자들과 여성들은 다양한 노동 조건을 가지고 있다. - 여성들은 풀 타임 잡을 가질수가 없다.
13. THE BARRIERS to SUCCESSFUL CROSS_BORDER BUSINESSES Homeland entrepreneurs need the guide, right solution, the other’s help, such as the more efficient way with a right technology, human network and trustworthy business service. Language Barrier Human Resource Fear, Uncertainty, Doubt Localization Inconvenience Business networks Sales & Distribution All Barriers related to the following Communication Qualified business service Human Resource Business Network
14. How does Entrepreneurs expand the potential market size? Most national economies are becoming increasingly dependent on international trade, which represents more than 30% of world GDP – up from 20% just two decades ago. The common language required for these global transactions is overwhelmingly English. Not surprisingly, there is a strong correlation between English proficiency and many import and export-related indicators, including logistics performance, documents to export, and time to import. Non-English-Speaking Entrepreneurs Non-English Based Business Service English-based Business Service English-Speaking Entrepreneurs 80% Untapped Potential Market 20% Global Flagship Market Big Capsule Complex business networks 1.5 billion 5.5 billion
15. English Proficiency Readiness Index
16. Women, Students, Retired Professionals and Immigrants in New York help their homeland entrepreneurs Why? New York New York city has been described as the cultural, financial, and media capital of the world, and exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, and sports. There are as many as 800 languages spoken in New York City, The capital of linguistic diversity, not just for the five boroughs, but for the human species, is New York, America Language Barrier Human Resource Localization Business networks Inconvenience Fear, Uncertainty, Doubt Sales & Distribution Afro-Eurasia 80% untapped Afro-Eurasia Market used non-English languageS 20% Global Iconic Market used English language
17. BigCapsule Overcomes Big barriers Short-term Coaching sessions with professionals Qualified Business Service Collection Cross-border market Distribution Program Communication Contributors Network What We do ▪ Discover business service ▪ Discover talented people ▪ Qualify business service & People ▪ Capsule manufacturing and curation ▪ Risk Management What We focus on ▪ Make the project opportunity ▪ Seamless ConnectioN ▪ Project-centered Problem solving ▪ Professional skill-up for global business ▪ Practical coaching approach < What BigCapsule offers >
18. Big Capsule structure Big Capsule consists of four main layers & special group of cross-border sales specialty to help homeland entrepreneurs who wants to do the business in cross-business sectors. Communication Contributors networks Business Service Capsule Creator Global Curators program Coach & Consultant Network Trigger Point Global Sales Partnership Structure Regional Sales Reps Regional Sales Partners
19. The highly educated housewife The early immigrants Who are communication contributors? Big Capsule’s bilingual communication contributors support the global success of homeland entrepreneurs. It’s the trigger factor of Big Capsule Contributors Categories - College Students - Retired professionals - The highly educated housewife - The early immigrants The highly educated housewife - The early Immigrants - Retired Professionals - - College Students -
20. Why we work on the both levels of individual & Company It takes very long time to overcome communication barrier and business cultural difference as the individuals. Indeed, Because of tight business schedule, Most of Entrepreneurs can’t afford to develop the ability to make the scalability in the long-term ways. So, We find the both, developing communication skills and providing business services with efficient ways. Business Storytelling Cultural Name Collision Check up Cultural Language Training Business culture Training Visa Status Management Entrepreneurship Management Mental Coaching Personal Branding Marketing execution Customer Service Finance Legal Accounting International fundraising Business Skill Coaching New Market finder Pivotal design Sales strategy Crowdfunding Sales Process Management Campaign & Event Content Production Fulfillment Sales plan Individual level Company level Workshop Conference Camp Meetup New Business Design
21. communication contributor at company level Big Capsule process Initial Setup Working in both language of English and additional language Execution Working in English Monthly Report Review Provide the report in English and Review it with additional Language * Urgent situation happens, Support all things to solve the problem. Subscription based Business service - How it works with communication contributor networks Planning: Operating meticulous analysis of your clientele needs Documentatio n: Creating knowledge base, FAQ, call scripts Team training: Providing experienced and devoted agents Integration: Combining support solutions with your existing business processes Go live: Quick start and forward-thinking alongside Review & Report: Conference call with the client per month in Client Language Benefits - Communication Support capsule - Monthly review with Bilingual professionals - Urgent Situation support
22. Communication contributors at the individual level *Chose option 01, option 02, option 03 or combined option 01, option 02, and option 03 If you don’t want language support, Skip option - Additional Language; Korean, Japanese, Chinese, Italian, French, Russian, Spanish and so forth Session in English Repeat Session 1 with User’s home language Review Session in additional language as the view of communication contributors Repeat Session 1 in the both languages Review Session in additional language as the view of Education Repeat Session 1 in User’s home language Review Session in additional language as the view of Business professionals Challenge
23. How to use Big Capsule Mono capsule Without support Combo capsule without communication contributors Simple Purchase Tailored Capsules Purchase Step 01. Browse Capsule list on Big Capsules’ Website & Global Curators’ Media Step 02. Check out capsules Step 01. Browse Capsule list on Big Capsules’ Website, Bigc.io and Global Curators’ media Step 02. Mix Capsules fits on user’s purpose. If don’t know how to mix or can’t find your capsule, Get Coaching Capsule Step 03. Find Language Support capsule Step 04. Check out capsules Combo capsule with communication contributors
24. What capsule works on the stage? Gate A • Business Name Cultural Collision Check up • Digital Storytelling • Business Model Design Gate B • Website Buildup • Marketing Contents Production Gate E - Global market finder - Product, Contents Distribution 01 Creative Business Idea Business Design Product Development Fundraising Production & Campaign Marketing & Sales Shift to the next stage 02 03 04 05 06 07 Gate D Gate E Gate C Gate D - Exhibition Attending Capsule - Marketing Asset - Sales Channel Design Gate B Gate A Gate C - Campaign Contents Production - CEO Branding - Marketing Planning
25. Business name cultural collision Check up Gate A Business Name Com pany Brand Service Product Tagline Slogan Copy w riting Professionals with the immigrants Overall statement in the perspective through the professionals’ review and cultural difference in the diversity Crowdsourced survey Our professional naming research only takes 3 business days for 100 responses. Complex surveys or additional responses might require additional time Case Study: BloomEngine, Smart Flower Pot | South Korea company - 1st name: Dewy - 2nd name: Willy Gardner - Willy: a man’s penis - 3rd name: bloomengine Case Study: Enomad, Energy Generator | South Korea company - Working Prototype: Estream - Crowdfunding campaign: Estream - Market Launching: Enomad Uno - Because of Japan company’s name rights
26. Case 06 H&M Stockholm, Sweden #Copy writing #Discrimination
27. Case 01 Bloomengine Seoul, Korea # Company name #Slang #inproper target There were two names before naming BloomEngine 1st trial: Dewy 2nd trial: Willy Gardner Final name: BloomEngine
28. Case 02 Enomad Uno Seoul & L.A #Name rights #Product Name
29. Case 04 Opencreators Seoul & New Jersey BS 300 #Product Name #Slang BS is abbreviation of bull shit.
30. Cultural Collision Check up process Crowdsourced survey and deliver the report Discussion Retired Professionals and the immigrants International company name check up application Make the report combined the result of crowdsourced survey and Audio file What points do We handle at check up cultural collision capsule? Added Languages | Religious ways | Discrimination | different accents Immigrants & Women in New York Create job for the immigrants Another english educational methodology Contribute the financial to NPO, Public Library and Immigration Center Entrepreneurs in the globe Avoid the future big budget Global pre-marketing effect Simple consumer research E.I readiness in the diversity Step 01 Step 02 Step 03 Step 04 Step 02 Step 04 Benefits Benefits
31. Case Study: San Francisco Mobile World Congress America 2017 - Supporting Exhibition team of Bloomengine - Invitation the influencer - Making testimonial video - Daily Review with Exhibition team - Training Junior member of Startup companies - Exhibition Attending Capsule - Setup & Tear down - Sales Meeting - Sales Lead Management Case Study: Frankfurt FormNext 2017 3D Printing Industrial Exhibition - Exhibition Team Setup without the client, OpenCreators - Booth setup and Teardown - Making Exhibition Contents Gathering over 60 sales lead Gate D Case Study: New York Maker Faire 2017, Barnes & Noble Mini Maker Faire - Exhibition Team Setup without the client - Booth setup and Teardown - Orientation and Training temporary staffs - Managing Exhibition team during the faire - Built-up digital survey tool and gathering over 300 contacts - Media feature to Magazine & Official Social Media
32. Concept Design & Contents Production Gate B & C • Step into 3D Printer in your life event in New York ◦ Campaign Plan & Invite Interviewer and interviewees ◦ Fundraising & Video production • OpenCreators 3D Printer D.I.Y Kit ◦ Concept Design ◦ Making Tagline ◦ Producing Marketing Movie • OpenCreators BS 210 Crowdfunding Campaign ◦ Company building in New Jersey ◦ Planning Campaign & Project management ◦ Financial Management ◦ Staff Sourcing & Campaign Registration • Seoul City Global Marketing Contents Production ◦ Production 17 episodes ◦ Youtube views: Over 159 million • Enomad Uno, Water Power Energy Generator ◦ Campaign Video ◦ Campaign Execution ◦ Connecting Founder with Influencer • BloomEngine, Smart Flower Pot in Brooklyn ◦ Marketing Concept design ◦ Producing Campaign video ◦ Bloom & Talk Video Testimonial Event ◦ Producing Product photo and lifestyle photo
33. Case Study: AppsDaily - Built the largest mobile apps company of India , built the category of selling digital products at retail - Sold to more than 5 million customer as an average ASP of 20 USD per mobile app (Much higher than ASP of developed markets) - Distribution presence in 800 cities with more than 30 Super Stockiest, 500 distributors and presence in more than 10,000 outlets - Mentioned as the Global Top 100 fastest growing private companies of world Asia market distribution - India Market - CYGNETT - Australian Mobile accessories company Case Study: Cygnett - 3rd largest mobile accessories company of the world with more than 50 million products sold - Exclusive partners in India helping them reach 500 towns, 500 distributors and 5000 retail outlets - Helping them build their business, sales and marketing plan for India Gate E
34. General Information • Company Name: Cosmic Station Corp • Service Name: Big Capsule | http://bigc.io • Business Address: 30 53rd st, New York, NY • Total number of Team: 2 + 3 • Total Contributors network: TBD • Categories: Tech, Education, Contents, Lifestyle • Primary Line of Business: Business Service provider, Talented People Agency, Global Distribution Service Overview Big Capsule is considered as one of the creative supplier of curated business services, Talented people and products in North America with 3 partner companies across the globe, including the headquarter in New York, NY. The company also has operations in the asia countries, carrying out work in the cross-border business sector. We don’t create all things. Just Discover, Connect, Make it working well, and Deliver
35. Arun Menon Partner Growth & Sales Junhwan P. Kang Founder & Principal Managing partner Chris DY Youm Partner Product Dev Jennifer Jay House Partner Connection & Communication A A E A Korea: OpenCreators Mexico: Karina G Garcia Senegal: Abdoulaye Ba Egypt Omar: Mohamed Yussry Turkey: Akif tögel U.S.A: Lisa Monde Loren Pachón Parrado : Creators Management Kata Kanda: Capsule Process Management Jeeho Bae: Program Director Kijn Jang: Content Director Communication Contribution Group Click the link below: https://bigc.io/communication-contributors/
36. Big Capsule. Case
37. http://bigc.io Contact: 빅캡슐 팀 | grab@BigC.io 크로스보더 비즈니스의 바다에 빠진 기업가들이여! 빅캡슐을 잡으십시오.