BigC.apsule Full story version 1.0

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1. BigCapsule. Story A look ahead to 2020 Presented by Junhwan P. Kang C.E.O & Founder Cosmic StatioN Corp Paul@BigC.io Precautions Even though you do swallow some solid objects (like food) swallowing a whole bigcapsule is a different story New York Chapter
2. The health metaphor is intended to suggest the development and maintenance of healthy entrepreneurships. Like first aid, vitamins, and dietary supplements, BigCapsule supports both preventions and cures. Creative Business Design Firm Cosmic StatioN launched BigCapsule. as part of its Big C. Series. BigCapsule. is the combined name of the abbreviation for “Business In the Globe” and Capsule as a health metaphor. Why? BigCapsule. Big capsule in New York. It’s a curated business service, practical training program, and talented collection of people working to support cross-border businesses. first aid Curated business service vitamins practical training program dietary supplements talented collection of people
3. Formed U.S company 11.18.2016 in New York Founded 9.12.2007 in Seoul Big C. Series C. Storyline April 2017 Big C. Series Big C. Conference 2017 Subject: Show your C-words November,10, 2017 Seoul, South Korea Big C. Naming February 2017 AC Cafe, Brooklyn, NY Big C. Concept Design March 2017 Queens, NY Big C. Series Big CirculatioN Promotion Tour across Asia and Europe December 2017 Big C. Series Big Capsule. Business Complex Network April 2018 Cosmic StatioN launched Big C. Series
4. I spent around 10 years helping enterprises, companies, government agencies, global conferences, and startups Photoshop 5.5 and ImageReady for Web Designer 8th UNEP Special session of the Governing Council / Global Ministerial Environment Forum APAC Conference | Busan, South Korea Korea’s 6th Plan for Industry & Technology Innovation 2014 - 2018! Masterpiece, How to make luxurious brand with tech and storytelling Blue house I.T project director Seoul city Global marketing Advisor LG Electronics S-Class U.I Global ad Agency Leo Burnett Korea Telecom Microsoft HP SK Telecom Music Service Crowdsourced intelligence translation engine development 3D printer Company Smart flower Pot America to Asia Table 2015 Water power generator New plan to develop women’s career paths
5. Project Portfolio Case
6. “I’ve researched why companies and entrepreneurs haven’t managed to make cross-border business scalable. Even though they’ve tried to expand their markets, they’ve often faced obstacles in the global market” I discovered which elements most significantly impact the success of cross-border businesses. When an enterprise combines technological expertise with a resourceful human touch in their projects, I’m confident that their business will work out fine. After moving to New York, I began to notice the many invisible elements, and I consumed this experience for 3 years...
7. Junhwan Paul Kang Crossed the border 11.25.2014 Just An immigrant! Strong accent, bad pronunciation. Almost 70% Understanding ability, Unless you speak fast, and kindergarten level vocabulary Second Big life Challenge New York 2015 ~ 2018 Seoul 1973 ~ 2014 Innovation Specialist & Business Designer Book Author, Public Speaker, Professional, Community builder, Hardware startup
8. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe New York Cab Driver Language level: Intermediate Low income Turkey, Ankara Constitutional Professor Public Speaker High income I’ve often met the unsettled immigrants in New York. I’m often surprised by their stories and backgrounds from their home countries. * All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
9. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe I’ve met female immigrants whose careers ended at the immigration center. Again, I was surprised by their stories and backgrounds from their home countries. * All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
10. “We help non-English spoken, homeland entrepreneurs with College students, aspiring entrepreneurs, retired professionals, women and immigrants in cross-border business sectors” Big Capule Story “Through helping Non-English speaking and homeland Entrepreneurs’ project, We create jobs and professional experiences of immigrants, women and retired professionals. Global Business Universe I’ve met Retired professionals devoted to helping immigrants settle in New York. I found they all suffered from many of the same problems, from unstable income to low satisfaction to uncertainty about their futures in New York City. They need Big Capsule. * All image and information has been just used to deliver the storytelling to explain immigrants’ situation. This person’s image is not relevant to the real story.
11. I found the clue beyond the border
12. Non-English-speaking entrepreneurs always wanted to expand the market in English-speaking countries . Because It always has worked as the flagship market. Indeed, They know well what it means, If They make the meaningful successful case, Immediately, connected to the big Scale Requirements - Significant number of profitable projects - Most of Entrepreneurs don’t know how to approach to market. - They need well organized ready-made services and programs - How to find homeland entrepreneurs
13. Two Minds Who compensates someone’s good will? I want to help homeland entrepreneurs’ global growth. The overlapping need and desire to do cross-border business Non-English-speaking entrepreneurs English-speaking immigrants and refugees What is my compensation? Now or in the future?
14. What if immigrants and women could help entrepreneurs expand beyond the border? Cross-border businesses can create jobs and careers in New York. I’ve started to design a service that will simplify complex business networks so that entrepreneurs and immigrants can mutually benefit one another.
15. Business Service & Coaching Providers Global Curators & Regional Partners Communication Contributors Group Special Capsules By CSN Lab 03 04 01 02 Discover Recreate Support Connect America How BigCapsule works Global Entrepreneurs or companies buy business service, program and communication support at BigCapsule as well as find the special project opportunities and the global sales partners Afro- Eurasia Global Entrepreneurs Products Buy Trade India Korea U.S.A China Senegal
16. How does the clients use BigCapsule? Mono capsule Without support Combo capsule without communication contributors Simple Purchase Tailored Capsule Purchase Step 1. Browse Capsule list on Big Capsule’s website & Global Curators’ Media Step 2. Purchase capsules Step 1. Browse Capsule list on Big Capsule’s website, Bigc.io, and Global Curators’ media Step 2. Mix capsules to fit your purpose. If don’t know how to mix or can’t find your capsule, get the Coaching Capsule Step 3. Find the Language Support Capsule Step 4. Purchase capsules Combo capsule with communication contributors
17. Business Service Talented People Product Recreate Big Capsule Process Marketing Plan & Assets Find the right partner Connect Regional Partner & Global Curator Making it Working well Contributor’s Circle: Immigrants | Women | Retired Professionals 01 02 03 04 Discover What We do - Connect Significant number of project opportunities to BigCapsule Platform - Training Most of Entrepreneurs who don’t know how to approach to market. - Provide well-organized ready-made services and programs - Discover Clients, such as homeland entrepreneurs in other countries -BigCapsule Four pillars-
18. BARRIERS to SUCCESSFUL CROSS-BORDER BUSINESSES Homeland entrepreneurs need the guide, right solution, the other’s help, such as the more efficient way with a right technology, human network and trustworthy business service. Language Barrier Human Resource Fear, Uncertainty, Doubt Localization Inconvenience Business Networks Sales & Distribution All barriers are related to the following: Communication Qualified Business Services Human Resources Business Network
19. How do entrepreneurs expand their potential market size? Most national economies are becoming increasingly dependent on international trade, which represents more than 30% of world GDP – up from 20% just two decades ago. The common language required for these global transactions is overwhelmingly English. Not surprisingly, there is a strong correlation between English proficiency and many import- and export-related indicators, including logistics performance, documents to export, and time to import. Non-English-Speaking Entrepreneurs Non-English-Based Business Service English-based Business Service English-Speaking Entrepreneurs 80% Untapped Potential Market 20% Global Flagship Market Big Capsule Complex Business Networks 1.5 billion 5.5 billion
20. English Proficiency Readiness Index
21. Women, Students, Retired Professionals and Immigrants in New York help their homeland entrepreneurs Why New York? New York city has been described as the cultural, financial, and media capital of the world, and it exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, and sports. There are as many as 800 languages spoken in New York City. It is the capital of linguistic diversity, not just for the five boroughs, but for the human species. America Language Barriers Human Resources Localization Business Networks Inconvenience Fear, Uncertainty, Doubt Sales & Distribution Afro-Eurasia 80% untapped Afro-Eurasia Market uses non-English languages 20% Global Iconic Market uses English language
22. BigCapsule Overcomes Big Barriers Short-term coaching sessions with professionals Qualified business service collection Cross-border market distribution program Communication contributors network What we do ▪ Discover business services ▪ Discover talented people ▪ Qualify business services & people ▪ Capsule manufacturing and curation ▪ Risk management What we focus on ▪ Create the project opportunity ▪ Seamless ConnectioN ▪ Project-centered problem solving ▪ Professional skill-up for global business ▪ Practical coaching approach < What BigCapsule offers >
23. Big Capsule structure Big Capsule consists of four main layers & a special group of cross-border sales experts to help homeland entrepreneurs who want to do the business in cross-business sectors. Communication Contributors Networks Business Service Capsule Creator Global Curators Program Coach & Consultant Network Trigger Point Global Sales Partnership Structure Regional Sales Reps Regional Sales Partners
24. The highly educated housewife The early immigrants Who are communication contributors? Big Capsule’s bilingual communication contributors support the global success of homeland entrepreneurs. This is Big Capsule’s trigger factor. Highly educated housewives - New & recent Immigrants - Retired Professionals - - College Students - Limitations - Immigrants and women need flexible labor conditions - Female immigrants often can’t work full-time jobs
25. Why we work on both individual & company levels It takes a very long time for businesses to overcome communication barriers and individual cultural differences. Indeed, because of tight business schedules, most entrepreneurs can’t afford to develop global scalability in any long-term way. So, we’ve found a way to help them both develop communication skills and provide business services efficiently. Business Storytelling Cultural Name Collision Check up Cultural Language Training Business culture Training Visa Status Management Entrepreneurship Management Mental Coaching Personal Branding Marketing execution Customer Service Finance Legal Accounting International fundraising Business Skill Coaching New Market finder Pivotal design Sales strategy Crowdfunding Sales Process Management Campaign & Event Content Production Fulfillment Sales plan Individual level Company level Workshop Conference Camp Meetup New Business Design
26. Communication Contributor at the Company Level Big Capsule process Initial Setup Working in both English and additional language Execution Working in English Monthly Report Review Provide the report in English and review it with additional language * Urgent situations happen; we provide support to solve the problem. Subscription-based business service - How it works with communication contributor networks Planning: Meticulous analysis of your clientele needs Documentation: Creating knowledge base, FAQ, call scripts Team training: Providing experienced and devoted agents Integration: Combining support solutions with your existing business processes Go live: Quick start and forward-thinking Review & Report: Monthly conference call with client in client’s native language Benefits - Communication Support capsule - Monthly review with bilingual professionals - Urgent situation support
27. Communication Contributors at the Individual Level *Chose option 1, option 2, option 3, or a combination of options 1, 2, and 3 If you don’t want language support, skip option for additional language-supported reviews - Additional languages include Korean, Japanese, Chinese, Italian, French, Russian, Spanish, and more Session in English Repeat Session 1 in user’s home language Review Session in additional language from the view of communication contributors Repeat Session 1 in both languages Review Session in additional language from the view of Education Repeat Session 1 in user’s home language Review Session in additional language from the view of business professionals Challenge
28. What capsule works at which stage? Stage 01 • Business Name Cultural Collision Check up • Digital Storytelling • Business Model Design Stage 02 • Website Buildup • Marketing Content Production Stage 06 - Global Market Finder - Product and Content Distribution 01 Creative Business Idea Business Design Product Development Fundraising Production & Campaign Marketing & Sales Shift to the next stage 02 03 04 05 06 07 Gate D Gate E Gate C Stage 05 - Exhibition Attending Capsule - Marketing Asset - Sales Channel Design Gate B Gate A Stage 04 - Campaign Content Production - CEO Branding - Marketing Planning
29. Business name cultural collision check up Gate A Business Name Com pany Brand Service Product Tagline Slogan Copy w riting Professionals and immigrants Provide overall statement regarding plan, cultural difference, and diversity based on perspective garnered through survey, professional review , and the immigrants interviews. Crowdsourced survey Our professional naming research only takes 3 business days for 100 responses. Complex surveys or additional responses might require additional time Case Study: BloomEngine, Smart Flower Pot | South Korea company - 1st name: Dewy - 2nd name: Willy Gardner - Willy: a man’s penis - 3rd name: BloomEngine Case Study: Enomad, Energy Generator | South Korea company - Working Prototype: Estream - Crowdfunding campaign: Estream - Market Launching: Enomad Uno - Because of a Japanese company’s name rights
30. Case 1 BloomEngine Seoul, Korea #Company name #Slang #improper target There were two names before naming BloomEngine. 1st trial: Dewy 2nd trial: Willy Gardner Final name: BloomEngine
31. Case 2 Enomad Uno Seoul & L.A #Name rights #Product name
32. Case 3 H&M Stockholm, Sweden #Copy writing #Discrimination
33. Case 4 Opencreators Seoul & New Jersey BS 300 #Product Name #Slang BS is abbreviation of bullshit.
34. Cultural Collision Check-up Process Crowdsource survey and deliver the report Discussion with retired professionals and immigrants International company name check-up application Create report that combines the results of crowdsourced survey and audio file What points do we handle in the cultural collision check up capsule? Added Languages | Religious Preferences | Discrimination | Different Accents Immigrants & Women in New York Create jobs for immigrants Another English educational methodology Contribute financial support to NGOs, Public Libraries and Immigration Centers Global Entrepreneurs Avoid costly future effects in global pre-marketing Simple consumer research Emotional intelligence readiness regarding diversity Step 01 Step 02 Step 03 Step 04 Step 02 Step 04 Benefits Benefits
35. Case Study: San Francisco Mobile World Congress America 2017 - Supporting BloomEngine’s exhibition team - Inviting influencers - Making testimonial video - Daily review with exhibition team - Training junior members of startup companies - Exhibition Attending Capsule - Setup & Teardown - Sales Meeting - Sales Lead Management Case Study: Frankfurt FormNext 2017 3D Printing Industrial Exhibition - Exhibition team setup without the client, OpenCreators - Booth setup and teardown - Made exhibition content and gathered over 60 sales leads Gate D Case Study: New York Maker Faire 2017, Barnes & Noble Mini Maker Faire - Exhibition team setup without the client - Booth setup and teardown - Orientation and training of temporary staff - Managing exhibition team during the faire - Built-up digital survey tool and gathered over 300 contacts - Media feature to magazine & official social media
36. Concept Design & Content Production Gate B & C • “First 3D Printer in your life” event in New York ◦ Campaign Plan & Invite Interviewer and interviewees ◦ Fundraising & Video production • OpenCreators 3D Printer D.I.Y Kit ◦ Design Concept ◦ Make Tagline ◦ Produce Marketing Movie • OpenCreators BS 210 Crowdfunding Campaign ◦ Company building in New Jersey ◦ Plan Campaign & Manage Project ◦ Financial Management ◦ Staff Sourcing & Campaign Registration • Seoul City Global Marketing Contents Production ◦ Production of 17 episodes ◦ Youtube views: Over 159 million • Enomad Uno, Water Power Energy Generator ◦ Campaign Video ◦ Campaign Execution ◦ Connecting Founder with Influencer • BloomEngine, Smart Flower Pot in Brooklyn ◦ Design Marketing Concept ◦ Produce Campaign Video ◦ Bloom & Talk Video Testimonial Event ◦ Produce Product photo and lifestyle photo
37. Case Study: AppsDaily - Built the largest mobile apps company in India and created the category of selling digital products at retail - Sold to more than 5 million customer at an average ASP of 20 USD per mobile app (much higher than ASP of developed markets) - Distribution presence in 800 cities with more than 30 Super Stockiest, 500 distributors, and presence in more than 10,000 outlets - Mentioned as the Global Top 100 fastest growing private companies in the world Asia market distribution - India Market - CYGNETT - Australian Mobile accessories company Case Study: Cygnett - 3rd largest mobile accessories company in the world with more than 50 million products sold - Exclusive partners in India, helping them reach 500 towns, 500 distributors, and 5000 retail outlets - Helping them build their business, sales, and marketing plan for India Gate E
38. General Information • Company Name: Cosmic Station Corp • Service Name: Big Capsule | http://bigc.io • Business Address: 30 53rd st, New York, NY • Total number of Team: 2 + 3 • Total Contributors Network: TBD • Categories: Tech, Education, Content, Lifestyle • Primary Line of Business: Business Service Provider, Talented People Agency, Global Distribution Service Overview Big Capsule is one of the creative suppliers of curated business services, talented people, and products in North America with headquarters in New York, NY and 3 partner companies across the globe. The company also has operations in Asia, carrying out work in the cross-border business sector. We don’t create all things. Just Discover, Connect, Make it work well, and Deliver
39. Dillon hanger Partner Growth & Sales Junhwan P. Kang Founder Chris DY Youm C.T.O Leadership & Big Partners Jennifer Jay House Partner Connection & Communication A A E A Korea: Kiyuk Yun, Opencreators Mexico: Karina G Garcia Senegal: Abdoulaye Ba Egypt Omar: Mohamed Yussry Turkey: Akif tögel U.S.A: Lisa Monde Loren Pachón Parrado : Creators Management Kata Kanda: Capsule Process Management Jeeho Bae: Program Director Kijn Jang: Content Director Communication Contribution Group Click the link below: https://bigc.io/communication-contributors/
40. 1st Quarter 2nd Quarter 2019 3rd Quarter 4th Quarter Big Capsule. Dev Building Working prototype of business model Campaign & Market Finder Capsules For Startup Companies Marketing Campaign Capsules For Established Companies Content-Driven Commerce & Distribution Capsules For Global E-Commerce Partners SERVICE DEVELOPMENT Finalize Development of App-based Service Entrepreneurs-based Full stack business Complexity networks Service name: Big Capsule Full Integration to Global Sales & Distribution Enhanced Service Promotion event From Middle of October to December - AtoA Table 2018 in New York 8th of November - Big Capsule Camp in Italy BigCapsule 2018 - 2019 Roadmap - Content-driven media channel setup for Big Capsule Service Development - Pre-Open: 22nd of April - Open: 1st of May | Mayday - Partnership buildup in Asia - Build Asia Partners
41. http://bigc.io Contact: Junhwan Paul Kang | Paul@BigC.io Entrepreneurs drowning in cross-border business projects need to reach for BigCapsule.