I Have a Programmer. What do I do with him now?

Care and feeding instructions for your very first programmer.

Transcript

1. I Have a Programmer. What do I do with him now?
2. What exactly can you do here? •  Originally hired to support B2B marketing efforts •  Background in B2B Marketing in general •  Ran a small web development company for 2 years •  Planned & executed on SEO strategies, web designs, custom development, and even more marketing
3. How did you get here? • By being lazy. •  That’s how I get things done • By having an unnecessary job. •  That makes me indispensible
4. What can I use you for? • Solving problems •  Go Around, Over/Under, and Through them •  Marketing •  I can talk to computers. I speak their language. •  Finding better ways to do everyday things
5. How do I work with you? •  Direction is better than directions •  What does it do, not what it looks like •  What goes in and what comes out? •  “It does X” is better than “It should have a button” •  Is it possible? •  Yes. You’re asking the wrong questions.
6. What are you doing now? •  Automating compliance •  Launching the brand new Norvax.com •  Getting rid of agent websites. What a waste of everyone’s time #amirite? •  Fixing all the broken things.