What is the project contributors rentention rate? Who are our core developers? How much does a contributor coding, answering emails, code reviewing, etc.? What are the most relevant topics in the mailing lists? Which companies have entered in the project? Which ones have leave? You need data to answer those questions and take smart decissions How active is my company in the whole project? Who are the top contributors that I could hire? Where are my bottlenecks? How long does it take an issue to get solved?