Not that long ago, telephone companies could make serious money by charging 10 cents a minute for long distance or 5 cents for each text message. For voice minutes, the ultra-low barrier to entry caused the market to very quickly saturate, and prices fell to the basement. The stranglehold that carriers had over SMS meant that it stayed profitable for longer, but now OTT players like iMessage, Skype, WhatsApp and Voxer are luring more and more users away. The old business models are crumbling and the current models for mass-market appeal are fiercely competitive. As an entrepreneur in the RTC space you have a difficult question in front of you: Why should any customer choose you? If you answered "price", you're going to lose. This presentation is all about solving that problem: how to create differentiated real-time communication services that allow you to charge your customers for the value you create, rather than for the minutes they use.
Presented at the Illinois Institute of Technology's Real Time Conference - October 16, 2013