Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Designing Designers' Time

Tin Kadoic
April 09, 2019

Designing Designers' Time

What does a week in a life of a designer look like? How successful are we in managing the complexities that come with designing for society-first, user-centric experiences while still maintaining collaboration, creativity and innovation. How do we invest our time throughout the (work) day, and what are the challenges behind connecting our micro-actions, habits, and how we spend our hours to the impact we have on our projects, teams, and communities.

Drawing inspiration from 15y of experience working as a freelancer, studio owner, consultant, lecturer, startup designer, and in-house designer, the goal is to deconstruct how vastly different our activities might be – ranging from craft to strategy, from IC to mentorship, from prototyping for usability testing to facilitating ice breakers.

This talk will walk the audience through a real-time job description of a designer in 2019 – one that can thrive only if it continues to adapt.

https://webaquebec.org/programmation/designing-designers-time

Tin Kadoic

April 09, 2019
Tweet

More Decks by Tin Kadoic

Other Decks in Design

Transcript

  1. Designing
    Designers’
    Time
    @tinkadoic

    View Slide

  2. @tinkadoic Designing designers’ time WAQ19
    Bonjour,
    ça va?

    View Slide

  3. @tinkadoic Designing designers’ time WAQ19
    Geocities

    View Slide

  4. @tinkadoic Designing designers’ time WAQ19
    K10K

    View Slide

  5. @tinkadoic Designing designers’ time WAQ19
    Flash
    Freelancer

    View Slide

  6. CEO
    – CEO

    – Finances

    – Hire engineers

    – Manage designers
    @tinkadoic Designing designers’ time WAQ19
    Brlog – Brokula&Z Website
    !

    View Slide

  7. ECD
    – Agency leadership

    – Business development

    – Team development

    – Regular pitches

    – Monthly kickoH sprints
    @tinkadoic Designing designers’ time WAQ19
    Five – Rose

    View Slide

  8. Lead
    Designer
    – In-house product designer

    – Year–long projects

    – Reviews w/VPD and CEO

    – Design mentorship

    – Functional ownership

    – Organizational design

    – Career Framework
    @tinkadoic Designing designers’ time WAQ19
    Airbnb – Airbnb for Everyone

    View Slide

  9. @tinkadoic Designing designers’ time WAQ19
    A – designer

    in 2019?

    View Slide

  10. 1. History
    2. Problems
    3. Frameworks
    4. Practice

    View Slide

  11. 1. History
    2. Problems
    3. Frameworks
    4. Practice

    View Slide

  12. Role of a Graphic
    Designer?
    @tinkadoic Designing designers’ time WAQ19

    View Slide

  13. Role of a Graphic
    Designer?
    @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  14. 1966
    The imaginative jump from
    present facts into future
    possibilities.
    @tinkadoic Designing designers’ time WAQ19
    J K Page
    h

    View Slide

  15. 1970s
    @tinkadoic Designing designers’ time WAQ19
    Design is a paT of a
    larger social
    structure and thus
    can be a tool for
    political change.

    View Slide

  16. 2018
    @tinkadoic Designing designers’ time WAQ19
    I see AI as a tool. When
    designers master that tool,
    they can expand their ability.
    Paola Antonelli
    h

    View Slide

  17. 1. History
    2. Problems
    3. Frameworks
    4. Practice

    View Slide

  18. View Slide

  19. @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  20. Sami Niemelä

    View Slide

  21. Computational
    Design and
    Inclusion
    John Maeda

    View Slide

  22. designtitles.com

    View Slide

  23. authenticjobs.com/post

    View Slide

  24. @tinkadoic Designing designers’ time WAQ19
    Make Time: How to Focus on what Ma

    View Slide

  25. 1. History
    2. Problems
    3. Frameworks
    4. Practice

    View Slide

  26. @tinkadoic Designing designers’ time WAQ19
    There seems to be as many
    kind of design process
    frameworks as there are
    writers about it.
    John Chris Jones – Design Methods

    View Slide

  27. @tinkadoic Designing designers’ time WAQ19
    … and one should
    embrace that
    Charlie Munger

    View Slide

  28. @tinkadoic Designing designers’ time WAQ19
    Skill
    Career
    Growth

    View Slide

  29. Minimal
    Design
    Team
    @tinkadoic Designing designers’ time WAQ19
    Viktor Papanek

    View Slide

  30. Computational

    Design
    @tinkadoic Designing designers’ time WAQ19
    Design in Tech Repo^ 2019
    X
    Classical

    design
    Design

    Thinking
    1 2 3

    View Slide

  31. Computational

    Design
    @tinkadoic Designing designers’ time WAQ19
    Design in Tech Repo^ 2019
    X
    3 1. They understand computation

    2. They think critically about technology

    3. They use all three kinds of design

    4. They are always learning the new

    View Slide

  32. @tinkadoic Designing designers’ time WAQ19

    View Slide

  33. @tinkadoic Designing designers’ time WAQ19
    Individual Contributor
    Design Manager

    View Slide

  34. Staff Product
    Designer @Buzzfeed
    @tinkadoic Designing designers’ time WAQ19
    – Needed for promotion:

    – Toolkit

    – Fluency

    – Communication

    – Recruiting
    – Visual Design

    – UX Design

    – Pa_erns

    – Product Thinking

    – Process

    – Transparency

    – Data

    – Mentorship

    – Leadership

    – Culture

    View Slide

  35. Staff Product
    Designer @Buzzfeed
    @tinkadoic Designing designers’ time WAQ19
    – Needed for promotion:

    – Toolkit

    – Fluency

    – Communication

    – Recruiting
    – Visual Design

    – UX Design

    – Pa_erns

    – Product Thinking

    – Process

    – Transparency

    – Data

    – Mentorship

    – Leadership

    – Culture
    – UX Design

    View Slide

  36. @tinkadoic Designing designers’ time WAQ19
    Title
    Product Design
    Assistant
    Associate Product
    Designer
    Product Designer Senior Product Designer Lead Product Designer Principle Product Designer
    Distinguished Product
    Designer
    VP, Product Design
    Functional
    Knowledge
    / Scope
    Helping others to execute and
    assisting with whatever is needed
    for the team to thrive. They
    demonstrate an excellent capacity
    to learn quickly and model after the
    best people and practices around
    them.
    Learns to use good judgement
    in visual hierarchy, layout and
    information architecture to inform
    their work. They are learning to
    use Zendesk’
    s design system and
    previous product design work to
    build on Zendesk products. They
    are familiar with sketching, flow
    diagrams, interface design tools
    and prototyping tools and use these
    regularly in their work. They work
    very closely with their manager to
    solve problems.
    Shows an understanding of visual
    hierarchy, layout and information
    architecture. They are comfortable
    using Zendesk’
    s design system and
    previous product design work to build
    on Zendesk products. They consider
    the holistic user experience in their
    work and have a strong understanding
    of the vision and key objectives for
    their product area, taking cues from
    their manager as well as their product
    and engineering leads. Some working
    knowledge of user reserch process
    and methodoligies.
    Expert level product designer with extensive
    and demonstrated expertise in visual
    hierarchy, layout and information architecture.
    Displays an expert level understanding of
    user-centered design methodoliges and a
    willingness to help and mentor those around
    them. They design for scale and consistenly
    advocate for the use and contribution to the
    Zendesk design system (Garden). They are
    a respected partner amongst their peers in
    product and engineering and demonstrate a
    sophisticated grasp of the business objectives
    for thier product area. They identify product
    overlaps and gaps in their own work, and that
    of other designers on adjacent products. They
    are able to consider potential connections
    platforms. They possess strong verbal and
    written communication skills in both one-on-
    one and group situations. They lead and direct
    group design conversations keeping them
    focused and on track.
    These designers demonstrate a deep
    dedication to our customers by investing
    signifcant time observing them work, and
    validating ideas with them.
    Senior Product Designers may be given the
    option to manage 1-2 people at this career
    level
    by their ability to own large, highly-strategic
    projects. They posses the toolkit to not only
    deliver design solutions, but also demonstrate
    a well-rounded sense of business skills
    ranging from project management to business
    analysis which enables them to command the
    confidence of their peers outside of the design
    org.
    These designers have developed expert level
    communication skills and are able to represent
    the design department with a wide variety of
    stakeholders and have demonstrated their
    ability to manage expectations of a diverse set
    of individuals. Lead Product Designers excel in
    their presentation skills and are able to present
    their work in a clear and impactful manner to
    stakeholders
    They posses the relationship building skills
    that allow them to forge deep alliances with
    influential stakeholders outside the design
    org and have the ability to influence decision
    makers outside of the design organization.
    They typically lead projects from a variety of
    areas throughout the product and posses the
    historical knowledge to contribute across
    broad areas of the company.
    They tirelessly contribute contstructive
    solutions for how design process and practices
    can be improved andhave the influence within
    the design org to facilitiate change.
    These designers demonstrate a deep
    dedication to our customers by investing
    signifcant time observing them work, and
    validating ideas with them.
    Though not a people management track role,
    these designers are expected to provide
    structured mentorship for 1-3 designers. This
    could include specialized technical training,
    personal coaching, etc.
    Principal product designers are typically very
    active within the design community and have a
    well-established reputation.
    Principal designers possess the ability to
    conceive of, socialize, research and execute
    on complex design projects that are critical to
    Zendesk. They require little formal direction
    and bring with them a broad history of best
    practices from their past roles.
    They are a recognized thought leader across
    design and product, both within their local
    These designers seek out ways of deepening
    the connection between product design and
    brand design
    These designers demonstrate a deep
    dedication to our customers by investing
    signifcant time observing them work, and
    validating ideas with them.
    These designers demonstrate a deep
    dedication to better using data to make
    decisions. They invest their resources in
    measuring their design work and the work of
    others, and using those learnings to improve
    our team as a whole.
    These designers are expected to provide
    structured mentorship for 1-3 designers. This
    could include specialized technical training,
    personal coaching, etc.
    Distinguished Product Designers are active
    conference speakers and writers/bloggers
    on topics of design.
    They raise awareness of the Zendesk
    design team by facilitating a dialog/
    awareness between our org and the
    external design community. They
    generously share their personal brand
    to help elevate the brand of our design
    department. They are able to function as a
    spokesperson for the department at high
    profile industry events.
    These designers embody excellence in
    product design at all levels. Can represent
    the department at the highest levels within
    the company.
    These designers are expected to provide
    structured mentorship for 1-3 designers.
    This could include specialized technical
    training, personal coaching, etc.
    Manages and coaches other design managers
    globally.
    Avid writer/blogger and public speaker at design
    industry events.
    Sets vision and direction through resource
    allocation decisions for a significant organization
    or business unit.
    Extensive and detailed hands-on financial
    responsibility for the team budget
    Heavy responsibilty for recruiting top talent and
    managing the community facing brand of the
    design organization
    Works closely with Brand Team leadership to align
    the groups and find opportunities for partnership
    Develops and implements strategic plans and
    objectives for the organization in alignment with
    corporate strategy; oversees the direction and
    approves tactical administrative or operational
    policies and resource allocation decisions to
    ensure achievement of objectives.
    Job
    Complexity
    Executes on a variety of tasks of
    minimal scope and complexity.
    Works on problems of moderate
    scope where analysis of situations
    or data requires a review of a variety
    of factors. Exercises judgment within
    defined procedures and practices to
    determine appropriate action. Builds
    productive internal/external working
    relationships.
    Works on problems of diverse scope
    where analysis of data requires an
    evaluation of identifiable factors.
    Demonstrates good judgment in
    selecting methods and techniques
    for obtaining solutions. Networks with
    senior internal and external personnel
    in own area of expertise.
    Works on complex issues where analysis
    of situations or data requires an in-depth
    evaluation of variable factors. Exercises
    judgment in selecting methods, techniques
    and evaluation criteria for obtaining results.
    Networks with key contacts outside own area
    of expertise.
    Works on significant and unique issues
    where analysis of situations or data requires
    an evaluation of intangibles. Exercises
    independent judgment in methods, techniques
    and evaluation criteria for obtaining
    results. Creates formal networks involving
    coordination among groups.
    Works on issues that impact design/selling
    success or address future concepts, products
    or technologies. Creates formal networks with
    key decision makers and senior leadership
    team. May serve as a company representative.
    Works on issues that impact design/
    selling success or address future concepts,
    products or technologies. Creates formal
    networks with key decision makers and
    serves as an external spokesperson for the
    organization.
    Develops strategic plans to ensure successful
    implementation of action plans and objectives
    where analysis of situations or data requires an
    in-depth knowledge of the company, competitive
    environment, technology and economic or social
    implications of organization activities. Participates in
    the development of corporate methods, techniques
    and evaluation criteria for projects, programs, and
    people. Approves budgets and schedules to meet
    corporate requirements.
    Problem
    Solving/
    Discretion
    Relies heavily on their manager to
    solve problems.
    Solves problems in straightforward
    situations; analyzes possible
    solutions using technical experience
    and judgment and precedents.
    Solves complex problems; takes
    a new perspective on existing
    solutions; exercises judgment based
    on the analysis of multiple sources of
    information.
    Leads others to solve complex problems; uses
    sophisticated analytical thought to exercise
    judgment and identify solutions.
    Solves unique and complex problems with
    broad impact on the business; requires
    conceptual and innovative thinking to develop
    innovative solutions.
    Solves unique and complex problems with
    broad impact on the business; requires
    conceptual and innovative thinking to develop
    highly innovative and ingenious solutions.
    Proactively identifies and solves the most
    complex problems; uses ground-breaking
    methods to think beyond existing solutions.
    Extends knowledge in a given field by
    developing novel concepts, theories, and
    products.
    Erroneous decisions will have a serious impact on the
    overall success of long-term company operations.
    Impact
    Has limited impact on own
    work. Contributes towards the
    completion of routine technical/
    functional tasks. Works within
    standard procedures and practices.
    Impacts quality of own work and the
    work of others on the team. Works
    within guidelines and policies.
    Impacts a range of customer,
    operational, project or service
    activities within own team and other
    related teams; works within broad
    guidelines and policies.
    Impacts the achievement of customer,
    operational, project or service objectives; work
    is guided by functional policies.
    Impacts the direction and resource allocation
    for program, project or services; works within
    general functional policies and industry
    guidelines.
    Impacts business direction through the
    development of innovative services or
    products.
    Impacts business direction through the
    development of innovative services or
    products.
    Objectives directly tied to the overall performance of
    the company. Makes final decisions, guided by only
    the broadest policies and strategies.
    Normally receives detailed
    instructions on all work.
    Normally receives general
    instructions on routine work,
    Normally receives little instruction on
    day-to-day work, general instructions
    Determines methods and procedures on new
    assignments and may coordinate activities of
    Acts independently to determine methods and
    procedures on new or special assignments.
    Exercises wide latitude in determining
    objectives and approaches to critical
    Exercises wide latitude in determining
    objectives and approaches to critical
    Regularly interacts with executives and/or major
    customers. Interactions frequently involve highly
    Zendesk Product Design Career Paths (Individual Contributor)
    Design executive responsible for multiple
    functions, departments and/or geographic
    studios. Acts as a key delegate between Product
    Design and the rest of the business. Regularly
    interfaces with the CEO and members of C-Staff.

    View Slide

  37. @tinkadoic Designing designers’ time WAQ19
    Title
    Product Design
    Assistant
    Associate Product
    Designer
    Product Designer Product Design Manager
    Senior Product Design
    Manager
    Director, Product Design
    Senior Director, Product
    Design
    VP, Product Design
    Functional
    Knowledge
    / Scope
    Helping others to execute
    and assisting with whatever is
    needed for the team to thrive.
    They demonstrate an excellent
    capacity to learn quickly and
    model after the best people and
    practices around them.
    Learns to use good judgement
    in visual hierarchy, layout and
    information architecture to inform
    their work. They are learning to
    use Zendesk’
    s design system and
    previous product design work
    to build on Zendesk products.
    They are familiar with sketching,
    flow diagrams, interface design
    tools and prototyping tools and
    use these regularly in their work.
    They work very closely with their
    manager to solve problems.
    Shows an understanding of visual
    hierarchy, layout and information
    architecture. They are comfortable
    using Zendesk’
    s design system and
    previous product design work to
    build on Zendesk products. They
    consider the holistic user experience
    in their work and have a strong
    understanding of the vision and key
    objectives for their product area,
    taking cues from their manager as
    well as their product and engineering
    leads. Some working knowledge
    of user reserch process and
    methodoligies.
    Manages a single geographic team or
    product area.
    Works in a close partnership with prodcut
    and engineering leaders for their given
    product areas and delegates the resourcess
    of their team
    Works closely with other Design Managers
    around the company to align on consistency
    of ux patterns and design process
    Responsible for their own local recruiting
    Hosts and organizes design-centric events
    with the local design community in order to
    raise awareness of the Zendesk design team
    brand
    Demonstrates an ambition to learn
    and improve constantly as a people
    manager. Proactively seeks out training
    and mentorship from more experienced
    managers and other training resources.
    At this level the role should remain >50%
    hands-on design/creative.
    May manage multiple geographies and/or
    multiple product areas
    Owns and facilitates key processes and
    communication that supports the sharing of
    work and better communication practices
    across the entire department.
    Involved in developing, modifying and
    immediate operations and may also have
    as well as for other roles throughout the
    department
    Displays an expert level grasp of
    management practices and tools.
    Recognized as a mentor by not only their
    direct reports, but by designers outside of
    their immeidate management as well.
    At this level the role should remain >15%
    hands-on design/creative or less
    May manage multiple geographic teams and/
    or product areas
    Budgetary control over areas of the
    department
    Manages and coaches other design
    managers
    Consistenly demonstrates their deep
    commitment to adherence and investment
    in the Design System (Garden) and other
    nascent areas of Design Ops
    Maintains a growing reputation within the
    design community by way of blogging, public
    speaking, etc.
    Organizes training and events for the entire
    department.
    Regularly owns critical, all-department
    communication
    These designers demonstrate a deep
    dedication to our customers by investing
    signifcant time observing them work, and
    validating ideas with them.
    These designers demonstrate a deep
    dedication to better using data to make
    decisions. They invest their resources in
    measuring their design work and the work of
    others, and using those learnings to improve
    our team as a whole.
    Proven track record of excellent
    communication and presentation skills and
    demonstrated ability to show leadership
    levels of change in terms of how design
    functions with its peers in product and
    engineering.
    Posseses a visionary capacity and is able
    to motivate teams both inside and out the
    department to follow and invest in their
    ideas.
    These designers embody excellence in
    product design at all levels. Can represent
    the department at the highest levels
    within the company.
    Consistenly demonstrates their deep
    commitment to adherence and investment
    in the Design System (Garden) and other
    nascent areas of Design Ops
    These designers demonstrate a deep
    dedication to our customers by investing
    signifcant time observing them work, and
    validating ideas with them.
    These designers demonstrate a deep
    dedication to better using data to make
    decisions. They invest their resources in
    measuring their design work and the work
    of others, and using those learnings to
    improve our team as a whole.
    Recognized as an influential leader
    both within and outside of the Creative
    department.
    Design executive responsible for multiple
    functions, departments, and/or geographic design
    studios. Acts as key delegate between the Design
    and the rest of the business. Regularly intefaces
    Manages and coaches other design managers
    globally.
    Avid writer/blogger and public speaker at design
    industry events.
    Sets vision and direction through resource
    allocation decisions for a significant organization
    or business unit.
    Extensive and detailed hands-on financial
    responsibility for the team budget
    Heavy responsibilty for recruiting top talent and
    managing the community facing brand of the
    design organization
    Works closely with Brand Team leadership to align
    the groups and find opportunities for partnership
    Develops and implements strategic plans and
    objectives for the organization in alignment with
    corporate strategy; oversees the direction and
    approves tactical administrative or operational
    policies and resource allocation decisions to
    ensure achievement of objectives.
    Job
    Complexity
    Executes on a variety of tasks of
    minimal scope and complexity.
    Works on problems of moderate
    scope where analysis of situations
    or data requires a review of a
    variety of factors. Exercises
    judgment within defined
    procedures and practices to
    determine appropriate action.
    Builds productive internal/external
    working relationships.
    Works on problems of diverse scope
    where analysis of data requires an
    evaluation of identifiable factors.
    Demonstrates good judgment in
    selecting methods and techniques
    for obtaining solutions. Networks
    with senior internal and external
    personnel in own area of expertise.
    Works on issues of diverse scope where
    analysis of situation or data requires an
    evaluation of a variety of factors, including
    an understanding of current business trends.
    Follows processes and operational policies
    in selecting methods and techniques for
    obtaining solutions. Acts as advisor to
    subordinate(s) to meet schedules and/
    or resolve technical problems. Develops
    and administers schedules, performance
    requirements; may have budget
    responsibilities.
    Works on issues where analysis of situations
    or data requires an in-depth knowledge
    of organizational objectives. Implements
    strategic policies when selecting methods,
    techniques, and evaluation criteria for
    obtaining results. Establishes and assures
    adherence to budgets, schedules, work
    plans, and performance requirements.
    Works on complex issues where analysis
    of situations or data requires an in-depth
    knowledge of the company. Participates
    in corporate development of methods,
    techniques and evaluation criteria for
    projects, programs, and people. Ensures
    budgets and schedules meet corporate
    requirements.
    Consistently works with abstract ideas
    or situations across functional areas
    of the business. Through assessment
    of intangible variables, identifies and
    evaluates fundamental issues, providing
    strategy and direction for major functional
    areas. Requires in-depth knowledge of
    the functional area, business strategies,
    and the company’
    s goals.
    Develops strategic plans to ensure successful
    implementation of action plans and objectives
    where analysis of situations or data requires an
    in-depth knowledge of the company, competitive
    environment, technology and economic or social
    implications of organization activities. Participates
    in the development of corporate methods,
    techniques and evaluation criteria for projects,
    programs, and people. Approves budgets and
    schedules to meet corporate requirements.
    Problem
    Solving/
    Discretion
    Relies heavily on their manager to
    solve problems.
    Solves problems in straightforward
    situations; analyzes possible
    solutions using technical
    experience and judgment and
    precedents.
    Solves complex problems; takes
    a new perspective on existing
    solutions; exercises judgment based
    on the analysis of multiple sources of
    information.
    Assignments are defined in terms of
    activities and objectives. Work is reviewed
    upon completion for adequacy in meeting
    objectives.
    Assignments are objective oriented.
    Work is reviewed in terms of meeting the
    organization’
    s objectives and timelines.
    Broad function-wide objectives are
    established under the general direction of
    senior management and guided by approved
    operating plans.
    Objectives largely tied to company-
    wide performance and guided by broad
    company policies and strategic plans.
    Erroneous decisions will have a serious impact
    on the overall success of long-term company
    operations.
    Impact
    Has limited impact on own
    work. Contributes towards the
    completion of routine technical/
    functional tasks. Works within
    standard procedures and
    practices.
    Impacts quality of own work and
    the work of others on the team.
    Works within guidelines and
    policies.
    Impacts a range of customer,
    operational, project or service
    activities within own team and other
    related teams; works within broad
    guidelines and policies.
    Decisions have an impact on work processes
    and outcomes. Erroneous decisions or
    failure to achieve results will add to costs,
    result in serious delays, and may impact the
    short-term goals of the organization.
    Decisions have an extended impact on
    work processes and outcomes. Erroneous
    decisions will result in critical delay(s) in
    schedules and/or unit operations and
    considerable expenditure of additional time,
    human resources, and funds.
    Decisions and recommendations will have
    a serious impact on the overall success of
    functional, division, or company operations.
    Erroneous decisions or recommendations
    may cause critical delays or modifications
    to company projects or operations causing
    substantial increases in costs.
    Decisions will have major and measurable
    long-term impact on the company’
    s
    success, failure, profitability, and growth
    of the division/group and/or company.
    Objectives directly tied to the overall performance
    of the company. Makes final decisions, guided by
    only the broadest policies and strategies.
    Supervision
    Normally receives detailed
    instructions on all work.
    Normally receives general
    instructions on routine work,
    detailed instructions on new
    projects or assignments.
    Normally receives little instruction on
    day-to-day work, general instructions
    on new assignments.
    Frequently interacts with subordinate
    supervisors, customers, and/or functional
    peer group managers, normally involving
    matters between functional areas, other
    Regularly interacts with senior management
    or executive levels on matters concerning
    several functional areas, divisions, and/or
    customers. Requires the ability to change
    Regularly interacts with executives and/
    or major customers. Interactions frequently
    involve special skills, such as negotiating
    with customers or management or
    Interacts internally and externally with
    executive level management, requiring
    negotiation of extremely critical matters.
    Influences policymaking.
    Regularly interacts with executives and/or major
    customers. Interactions frequently involve highly
    visible activities such as speaking to or negotiating
    with customers, influencing other executives and/
    Zendesk Product Design Career Paths (Management)

    View Slide

  38. @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  39. @tinkadoic Designing designers’ time WAQ19
    Photo by Joanie Simon on Unsplash

    View Slide

  40. @tinkadoic Designing designers’ time WAQ19
    Empathize
    Deane
    Ideate
    Prototype
    Test

    View Slide

  41. Process › Abilities
    @tinkadoic Designing designers’ time WAQ19

    View Slide

  42. Core
    Abilities
    @tinkadoic Designing designers’ time WAQ19
    1. Navigate Ambiguity

    2. Learn from Others (People and Contexts)

    3. Synthesize Information

    4. Rapidly Experiment

    5. Move Between Concrete and Abstract

    6. Build and Crai Intentionally

    7. Communicate Deliberately

    8. Design your Design Work
    h

    View Slide

  43. Practitioner
    Co-creator
    Coach
    Advocate
    Leader
    @tinkadoic Designing designers’ time WAQ19

    View Slide

  44. @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  45. @tinkadoic Designing designers’ time WAQ19
    ?

    View Slide

  46. @tinkadoic Designing designers’ time WAQ19
    Systems Thinker
    Visual skills
    Product Sense
    Clear communication
    Prototyping
    Shipping
    Strives for Quality
    Facilitation
    Research
    Business Sense
    Storytelling
    Future thinking

    View Slide

  47. @tinkadoic Designing designers’ time WAQ19
    Baseline
    Supplementary

    View Slide

  48. @tinkadoic Designing designers’ time WAQ19
    Systems Thinker
    Visual skills
    Product Sense
    Shipping
    Facilitation
    Clear communication
    Strives for Quality
    Prototyping
    Storytelling
    Business Sense
    Baseline
    Supplementary
    Research Future thinking

    View Slide

  49. @tinkadoic Designing designers’ time WAQ19
    Systems Thinker
    Visual skills
    Product Sense
    Shipping
    Facilitation
    Clear communication
    Strives for Quality
    Prototyping
    Storytelling
    Business Sense
    Baseline
    Supplementary
    Research Future thinking

    View Slide

  50. @tinkadoic Designing designers’ time WAQ19

    View Slide

  51. @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  52. @tinkadoic Designing designers’ time WAQ19
    Talkers
    Makers
    VS

    View Slide

  53. h

    View Slide

  54. h

    View Slide

  55. 1. History
    2. Problems
    3. Frameworks
    4. Practice

    View Slide

  56. Designers rarely
    self-reflect.
    @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  57. 7 stages of the
    design craft
    – Mastering the tools

    – Learning the good practices

    – Forming a point of view

    – Forming a point of view

    – Collaborating at multiple levels

    – Building personal connections

    – Growing the business
    @tinkadoic Designing designers’ time WAQ19
    "
    h

    View Slide

  58. Willem Van
    Lancker
    @tinkadoic Designing designers’ time WAQ19
    Big Companies - Snapshot
    Google, Microsoft, Facebook, Netflix, Microsoft, Amazon, Uber,
    Airbnb, Twitter, Spotify.
    Public companies or 10B+ valuation; private companies likely to go
    public.
    2000+ employees and often 100s or 1000s of designers.
    Large product portfolio and several product teams operating
    somewhat independently within a larger organizational hierarchy.
    In order to court the best talent and operate in a wide range of
    markets, these companies tend to have many offices distributed
    h

    View Slide

  59. Kurt Varner
    @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  60. Joel Califa
    @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  61. Prompts_
    @tinkadoic Designing designers’ time WAQ19
    h

    View Slide

  62. Ten skills to
    thrive in 2020:
    – Complex problem solving.

    – Critical thinking.

    – Creativity.

    – People management.

    – Coordinating with others.
    @tinkadoic Designing designers’ time WAQ19
    – Emotional intelligence.

    – Judgement and decision making.

    – Service orientation.

    – Negotiation.

    – Cognitive dexibility.
    h

    View Slide

  63. @tinkadoic Designing designers’ time WAQ19
    If this skill brings me
    closer to where I

    want to be, I’ll learn it.

    View Slide

  64. summary
    @tinkadoic Designing designers’ time WAQ19
    Start next
    week
    01
    Audit
    frameworks
    02 03
    Identify
    skills
    04
    Self-tech
    yourself
    05
    Create one
    that fits
    Find
    mentors
    06

    View Slide

  65. @tinkadoic Designing designers’ time WAQ19
    Design your career
    like a product.

    View Slide

  66. @tinkadoic Designing designers’ time WAQ19
    Q&A
    #

    View Slide