Practical Ideas for Developing Online Engagement

Webinar given as part of the LYRASIS eGathering. May 2015.

Transcript

1. practical ideas for developing meaningful online engagement Brianna Marshall | LYRASIS eGathering | May 2015
3. 1. background 2. blogs 3. social media 4. final takeaways
4. [ 2010 – present ]
5. [ 2012 – 2014 ]
6. [ 2014 – present ]
7. [ 2014 – present ]
8. Image courtesy of Flickr user lac-bac (CC BY)
9. energy personality workflows THAT WORK + my philosophy?
10. Image courtesy of Flickr user libertygrace0 (CC BY)
11. let’s face it… the web 2.0-centric 2000s killed our desire to talk about online engagement
12. Image courtesy of Flickr user davegray (CC BY ND)
13. Image courtesy of Flickr user flattop341 (CC BY)
14. Image courtesy of Flickr user james_mann (CC BY) but there are some key takeaways   our contexts may be different  
15. Image courtesy of Flickr user diversey (CC BY)
16. how do we fail?
17. Image courtesy of Flickr user a_real_horrorshow_devotchka (CC BY) zero personality
18. Image courtesy of Flickr user doctabu (CC BY) too much promotion + marketing
19. not enough regular content not enough regular content Image courtesy of Flickr user susivinh (CC BY ND)
20. why do we fail?
21. we’re already wearing too many hats Image courtesy of Flickr user artvintage1800s (CC BY)
22. Image courtesy of Flickr user tallchris (CC BY) it’s hard to know where to start
23. it’s hard to come by (fresh) shareable content Image courtesy of Flickr user emarquetti (CC BY SA)
24. + we lose the Image courtesy of Flickr user pinkmoose (CC BY))  
25. Image courtesy of Flickr user tweek (CC BY SA)
26. Image courtesy of Flickr user tweek (CC BY SA) start over
27. Image courtesy of Flickr user tweek (CC BY SA) start over try again
28. Image courtesy of Flickr user tweek (CC BY SA) start over try again move on
29. blogs
30. Image  courtesy  of  Flickr  user  owenwbrown  
31. challenges •  Coming up with post topics •  Actually writing the posts •  Keeping to a regular schedule •  Consistent style + tone •  Promotion
33. “I don’t know what to write.” - everyone tasked with writing a blog post ever
35. how-tos share services interview/ Q+A promote events link roundups
36. minimizing handholding
39. minimizing ugliness
40. maximizing consistency
44. “*@#%?!” - everyone asked to find an image for their blog post
46. where to find images •  Creative Commons Search •  Flickr Creative Commons (where 99% of the images used in this talk originated!) •  Wikimedia Commons •  Public Domain Pictures
47. be proactive!
48. making it as easy as possible
50. download (and adapt for yourself!) this blog content + style guide: http://tinyurl.com/BlogGuideTemplate [ http://www.briannamarshall.com/wp-content/uploads/2015/05/ LITA_ContentStyleGuide_Editable.docx ]
51. Image  courtesy  of  Flickr  user  blakespot  (CC  BY)  
52. anatomy of a super simple blog post Image courtesy of Flickr user liverpoolhls (CC BY)
53. ß TITLE ß QUESTION / FOLLOW UP AUTHOR à [ … more content ] ß IMAGE CONTENT CHUNKING (BULLET POINTS + BOLDED HEADERS) http://researchdata.wisc.edu/storing-data/manage-your-data-with-labarchives/
54. lingering thoughts on blogs •  Good images are key! •  Make it easy for people to contribute. •  You blog probably won’t get comments. Instead, the conversation will happen on social media.
55. HIGH FIVE! Image courtesy of Flickr user shaireproductions (CC BY)
56. social media
57. 80/20 shareable content promotional content
58. clarify your audience + pick platforms accordingly
59. Image courtesy of Michael Rodriguez
60. http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/
61. consider your approach(es)
63. http://uispeccoll.tumblr.com/post/119134431497/continuing-with- national-photograph-month-heres
64. https://twitter.com/MdHistoricalSoc/status/595258838200221696
67. 71% of adult internet users 58% of entire adult population
68. https://www.facebook.com/pages/College-Library/6130983219
69. lingering thoughts on facebook •  It’s where the old people are! •  Localized audience. •  No character restriction; share stories. •  Give users something to react to and you’ll get a lively commentary. •  1-2 posts per day, max.
70. 23% of adult internet users 19% of entire adult population
72. top twitter tips from michael rodriguez (@topshelver)
73. 1. Use hashtags + keywords 2. Schedule posts 3. Reward followers 4. Read your analytics 5. Incorporate images 6. Share external content
74. a template for scheduling tweets to share content courtesy of Hack Library School community managers Nicole Helregel + Joanna June
75. Post #1: Between 1PM and 2:30PM (EST) [NEW] Slaying the dissertation dragon, part 1: why a research project, and your first steps - http://ow.ly/JcOmt - @sarahfhume on theses format example [NEW] Title of Post - shortened_link - short description including the author’s twitter handle
76. Post #2: Between 2:30 and 3:30PM (EST) format example A different description of the post or a short quote, including the author’s twitter handle, with the link at the end "This project can be your USP (unique selling point) in a job interview" - @sarahfhume, on theses/dissertations: http://ow.ly/JcPMu
77. Post #3: Between 4:30 and 6:30PM (EST) format example A question or two and then a call for commentary/sharing, with the link at the end. Anyone working on an #LIS thesis or dissertation? Have advice to share? http://ow.ly/JcPYP
78. +
79. 26% of adult internet users 21% of entire adult population (fastest growing platform!)
80. http://www.nypl.org/blog/2014/12/23/20-ways-make-people-fall-love-your-instagram- guide-libraries-and-other-cultural
81. #emojibooks
82. #fakelitquote
83. #museumselfie
84. #libraryshelfie
85. #libraryflair
86. #bookface
87. http://www.nytimes.com/2015/05/03/fashion/oh-those-clever-librarians-and-their-bookface.html
88. lingering thoughts on instagram •  It’s where the young people are! •  Helps you tell your organization’s story. •  Visuals are compelling and fun. •  Easily connect with current events. •  Get inspired! http://www.polkacafe.com/top-library- instagram-accounts-1329.html
90. http://moma.tumblr.com/
91. http://static.tumblr.com/9dv74fj/siomquy71/tumblr-l-anm-crop_v2.gif
92. http://uispeccoll.tumblr.com/
94. http://uispeccoll.tumblr.com/post/113784937714/happy-miniature-monday-here-are-multiple-minis miniature mondays
95. lingering thoughts on tumblr •  GIFs. Enough said.
96. pulling it all together
98. Image courtesy of Flickr user quinnanya (CC BY SA)
99. https://www.facebook.com/groups/LibrarySocial/
100. “I thought I’d bring some glamour to this supermarket.” Image courtesy of Flickr user mobilestreetlife (CC BY ND)
101. when the glamour is gone - OR - sustainability •  It can be thankless (so say thank you) •  When something isn’t working, address it sooner rather than later (don’t stew in guilt) •  Bring the fun (your energy will be matched) •  Ask for help (everything will get better)
102. takeaways •  Find community within the field, but… •  Look beyond LAMs for inspiration + strategies too. •  Create straightforward documentation, templates, + checklists. •  Your mantra: find workflows THAT WORK. If they stop working, change them. •  Trust your vision, especially if you aren’t getting any guidance.
103. takeaways •  Find + embrace your organization’s personality. •  Regular content (e.g. #BookFaceFriday, miniature Mondays) •  Consider different assessment approaches. •  Change + adapt with your audience. •  Don’t give up!
104. Image courtesy of Flickr user andrewhurley (CC BY)
105. Image courtesy of Flickr user 8106459@N07 (CC BY) thank you!
106. Image courtesy of Flickr user 8106459@N07 (CC BY) thank you!
107. Image courtesy of Flickr user shelleygibb (CC BY) @notsosternlib | briannamarshall.com | briannahmarshall@gmail.com stay in touch