different techniques are used to analyze natural language, identify sources, find and generate hypotheses, find and score evidence, and merge and rank hypotheses.
a user wants to consider the importance of price, screen size, battery life and weight. Tradeoff analysis is a pareto optimisation of user’s preferences, e.g. fuzzy filters in ecommerce. Input - A decision problem with objectives and options Output - JSON objects that represent the optimal options and highlight the trade- offs between them.
come in via an API. - Structured data gives more opportunity to optimise. - Manually - Show swimming pool - Automatically - Optimisation for category of image that increases conversion rate.