How to App Video

A relatively high level overview of making videos to promo your iOS apps, with some technical tidbits for those who are looking to tackle it themselves.

Presented at Renaissance 2014 on January 31, 2014.

Full show notes at http://stationinthemetro.com/2014/01/31/renaissance-2014-how-to-app-video

Transcript

1. How to App Video Mark Boszko • @bobtiki • mark@omnigroup.com Renaissance 2014, San Francisco, CA
2. Hi.
5. @objectivec
6. Your Amazon Ad Contest
7. Making a video THAT’S AS GOOD AS YOUR APP
8. Record your screencast
9. How To Record your screencast
10. Why Do You Want to Make a Video? PROMOTION TUTORIAL SUPPORT
11. Know your audience +
12. Know your audience +
13. How To Record your screencast
14. Write a script 96. Then picking up the newly rigged rod, Quint softshoes it over to the chair. About to sit down, he freezes. CLOSE - QUINT looking hard at something. CLOSE - BRODY staring, eyes widening. CLOSE - HOOPER moving in, surprised, interested, fascinated. THEIR COMBINED POINT OF VIEW We see the shark. First the fin... then the head and upper jaws, ten or twenty yards off the side of the boat. It finally submerges, its tail giving a final slap. ANGLE ON QUINT He puts his rod away and stares at it. And stares. And stares. Hooper is the first to break the silence. HOOPER 20 feet, if it's an inch... QUINT 25 feet. And three tons of him there. Hooper is nearly beside himself with a strange ecstasy. He leaps toward his gear. QUINT (quietly, to Brody) I never saw one that big. BRODY What do we do? Get some help? Radio in? Quint ignores him and moves off into the pilot house, where he swiftly takes out his green case, and opens it to begin to assemble something inside it. Brody is alone on the deck with Hooper. Live Action Hi, I'm Brian, one of the Support Humans here at Omni. I'm going to take you through a tour of the View Settings in OmniFocus for iPhone. OmniFocus Projects Screen Tap into a project to view the task list View Options change which tasks you'll see when viewing an action list, so you can see the big picture... or switch to laser focus. Pull down to reveal the secret bar, tap View In OmniFocus, swipe down on a task list to reveal the "secret bar" at the top. Tap on View, and you'll see the list of options. Hilite "Remaining" Perhaps do split-screen showing how it a ects the list? In Projects, "Remaining" is the default setting. It shows you everything that's left on your plate. Hilite "Available" "Available" shows your actions that that you can make progress on right now. If the action is set to start sometime in the future, blocked because it isn’t the next action in a sequential project, or you've placed its Project or Context on hold, it won't show up in this list. Hilite "Next Action" "Next Action" shows you only the first Available action in your project. Perfect for when you are feeling overwhelmed and just need to know what's next. Compare all three views we're seen so far, to show how the filters get tighter. If you've ever gotten into a situation where you could swear there was an action in your list that's not showing up, you might have your View Options set a little too tight to see it. Hilite "All" On the other end of the spectrum is "A which shows you ever t OF2-iPhone Short 2 View Options - Updated 2014-01-16
15. Write a script Live Action Hi, I'm Brian, one of the Support Humans here at Omni. I'm going to take you through a tour of the View Settings in OmniFocus for iPhone. OmniFocus Projects Screen Tap into a project to view the task list View Options change which tasks you'll see when viewing an action list, so you can see the big picture... or switch to laser focus. Pull down to reveal the secret bar, tap View In OmniFocus, swipe down on a task list to reveal the "secret bar" at the top. Tap on View, and you'll see the list of options. Hilite "Remaining" Perhaps do split-screen showing how it a ects the list? In Projects, "Remaining" is the default setting. It shows you everything that's left on your plate. Hilite "Available" "Available" shows your actions that that you can make progress on right now. If the action is set to start sometime in the future, blocked because it isn’t the next action in a sequential project, or you've placed its Project or Context on hold, it won't show up in this list. Hilite "Next Action" "Next Action" shows you only the first Available action in your project. Perfect for when you are feeling overwhelmed and just need to know what's next. Compare all three views we're seen so far, to show how the filters get tighter. If you've ever gotten into a situation where you could swear there was an action in your list that's not showing up, you might have your View Options set a little too tight to see it. Hilite "All" On the other end of the spectrum is "All," OF2-iPhone Short 2 View Options - Updated 2014-01-16 VIDEO
16. Write a script Live Action Hi, I'm Brian, one of the Support Humans here at Omni. I'm going to take you through a tour of the View Settings in OmniFocus for iPhone. OmniFocus Projects Screen Tap into a project to view the task list View Options change which tasks you'll see when viewing an action list, so you can see the big picture... or switch to laser focus. Pull down to reveal the secret bar, tap View In OmniFocus, swipe down on a task list to reveal the "secret bar" at the top. Tap on View, and you'll see the list of options. Hilite "Remaining" Perhaps do split-screen showing how it a ects the list? In Projects, "Remaining" is the default setting. It shows you everything that's left on your plate. Hilite "Available" "Available" shows your actions that that you can make progress on right now. If the action is set to start sometime in the future, blocked because it isn’t the next action in a sequential project, or you've placed its Project or Context on hold, it won't show up in this list. Hilite "Next Action" "Next Action" shows you only the first Available action in your project. Perfect for when you are feeling overwhelmed and just need to know what's next. Compare all three views we're seen so far, to show how the filters get tighter. If you've ever gotten into a situation where you could swear there was an action in your list that's not showing up, you might have your View Options set a little too tight to see it. Hilite "All" On the other end of the spectrum is "All," OF2-iPhone Short 2 View Options - Updated 2014-01-16 VIDEO AUDIO
17. Live Action Hi, I'm Brian, one of the Support Humans here at Omni. I'm going to take you through a tour of the View Settings in OmniFocus for iPhone. OmniFocus Projects Screen Tap into a project to view the task list View Options change which tasks you'll see when viewing an action list, so you can see the big picture... or switch to laser focus. Pull down to reveal the secret bar, tap View In OmniFocus, swipe down on a task list to reveal the "secret bar" at the top. Tap on View, and you'll see the list of options. Hilite "Remaining" Perhaps do split-screen showing how it a ects the list? In Projects, "Remaining" is the default setting. It shows you everything that's left on your plate. Hilite "Available" "Available" shows your actions that that you can make progress on right now. If the action is set to start sometime in the future, blocked because it isn’t the next action in a sequential project, or you've placed its Project or Context on hold, it won't show up in this list.
20. The Process
21. Animatic
22. Record your Screencast ScreenFlow
23. Record your Screencast ®
24. Record your Screencast ®
25. Record your Screencast AirServer
26. Record your Screencast AirServer
27. REC RD
28. ReCOrding •Slow & Smooth •Retake •Save to ProRes
29. Edit Prep 2944x1656 } 640x1136
30. EDIT
31. Animate
32. Live Shoots
33. Just Shoot it
34. Screen Replacement: Chroma
35. Screen Replacement: Roto
36. Collaboration
37. Collaboration Compressor
38. Collaboration
39. Collaboration
40. Collaboration
41. wipster.com
42. Distribution
43. Captions WebVTT
44. You’re gonna need A Bigger Boat
45. Thanks. Video clips courtesy The Omni Group MartianCraft @opticalpodcast opticalpodcast.com THE OPTICAL WE LOVE MOVIES. Mark Boszko @bobtiki mark@omnigroup.com bit.ly/FinalCutProse