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How to App Video

Mark Boszko
January 31, 2014

How to App Video

A relatively high level overview of making videos to promo your iOS apps, with some technical tidbits for those who are looking to tackle it themselves.

Presented at Renaissance 2014 on January 31, 2014.

Full show notes at http://stationinthemetro.com/2014/01/31/renaissance-2014-how-to-app-video

Mark Boszko

January 31, 2014
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Transcript

  1. How to App Video
    Mark Boszko • @bobtiki • [email protected]
    Renaissance 2014, San Francisco, CA

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  2. Hi.

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  5. @objectivec

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  6. Your Amazon Ad Contest

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  7. Making a video
    THAT’S AS GOOD AS YOUR APP

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  8. Record your screencast

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  9. How To Record your screencast

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  10. Why Do You Want to Make a Video?
    PROMOTION
    TUTORIAL SUPPORT

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  11. Know your audience
    +

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  12. Know your audience
    +

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  13. How To Record your screencast

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  14. Write a script
    96.
    Then picking up the newly rigged rod, Quint softshoes it over
    to the chair. About to sit down, he freezes.
    CLOSE - QUINT
    looking hard at something.
    CLOSE - BRODY
    staring, eyes widening.
    CLOSE - HOOPER
    moving in, surprised, interested, fascinated.
    THEIR COMBINED POINT OF VIEW
    We see the shark. First the fin... then the head and upper
    jaws, ten or twenty yards off the side of the boat. It finally
    submerges, its tail giving a final slap.
    ANGLE ON QUINT
    He puts his rod away and stares at it. And stares. And stares.
    Hooper is the first to break the silence.
    HOOPER
    20 feet, if it's an inch...
    QUINT
    25 feet. And three tons of him
    there.
    Hooper is nearly beside himself with a strange ecstasy. He
    leaps toward his gear.
    QUINT
    (quietly, to Brody)
    I never saw one that big.
    BRODY
    What do we do? Get some help?
    Radio in?
    Quint ignores him and moves off into the pilot house, where he
    swiftly takes out his green case, and opens it to begin to
    assemble something inside it. Brody is alone on the deck with
    Hooper.
    Live Action
    Hi, I'm Brian, one of the Support Humans
    here at Omni. I'm going to take you through
    a tour of the View Settings in OmniFocus for
    iPhone.
    OmniFocus Projects Screen
    Tap into a project to view the task list View Options change which tasks you'll see
    when viewing an action list, so you can see
    the big picture... or switch to laser focus.
    Pull down to reveal the secret bar, tap View
    In OmniFocus, swipe down on a task list to
    reveal the "secret bar" at the top. Tap on
    View, and you'll see the list of options.
    Hilite "Remaining"
    Perhaps do split-screen showing how it a ects the list?
    In Projects, "Remaining" is the default
    setting. It shows you everything that's left
    on your plate.
    Hilite "Available"
    "Available" shows your actions that that you
    can make progress on right now. If the
    action is set to start sometime in the
    future, blocked because it isn’t the next
    action in a sequential project, or you've
    placed its Project or Context on hold, it
    won't show up in this list.
    Hilite "Next Action"
    "Next Action" shows you only the first
    Available action in your project. Perfect
    for when you are feeling overwhelmed and
    just need to know what's next.
    Compare all three views we're seen so far, to show how the
    filters get tighter.
    If you've ever gotten into a situation where
    you could swear there was an action in your
    list that's not showing up, you might have
    your View Options set a little too tight to
    see it.
    Hilite "All"
    On the other end of the spectrum is "A
    which shows you ever
    t
    OF2-iPhone Short 2
    View Options - Updated 2014-01-16

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  15. Write a script
    Live Action Hi, I'm Brian, one of the Support Humans
    here at Omni. I'm going to take you through
    a tour of the View Settings in OmniFocus for
    iPhone.
    OmniFocus Projects Screen
    Tap into a project to view the task list
    View Options change which tasks you'll see
    when viewing an action list, so you can see
    the big picture... or switch to laser focus.
    Pull down to reveal the secret bar, tap View In OmniFocus, swipe down on a task list to
    reveal the "secret bar" at the top. Tap on
    View, and you'll see the list of options.
    Hilite "Remaining"
    Perhaps do split-screen showing how it a ects the list?
    In Projects, "Remaining" is the default
    setting. It shows you everything that's left
    on your plate.
    Hilite "Available" "Available" shows your actions that that you
    can make progress on right now. If the
    action is set to start sometime in the
    future, blocked because it isn’t the next
    action in a sequential project, or you've
    placed its Project or Context on hold, it
    won't show up in this list.
    Hilite "Next Action" "Next Action" shows you only the first
    Available action in your project. Perfect
    for when you are feeling overwhelmed and
    just need to know what's next.
    Compare all three views we're seen so far, to show how the
    filters get tighter.
    If you've ever gotten into a situation where
    you could swear there was an action in your
    list that's not showing up, you might have
    your View Options set a little too tight to
    see it.
    Hilite "All" On the other end of the spectrum is "All,"
    OF2-iPhone Short 2
    View Options - Updated 2014-01-16
    VIDEO

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  16. Write a script
    Live Action Hi, I'm Brian, one of the Support Humans
    here at Omni. I'm going to take you through
    a tour of the View Settings in OmniFocus for
    iPhone.
    OmniFocus Projects Screen
    Tap into a project to view the task list
    View Options change which tasks you'll see
    when viewing an action list, so you can see
    the big picture... or switch to laser focus.
    Pull down to reveal the secret bar, tap View In OmniFocus, swipe down on a task list to
    reveal the "secret bar" at the top. Tap on
    View, and you'll see the list of options.
    Hilite "Remaining"
    Perhaps do split-screen showing how it a ects the list?
    In Projects, "Remaining" is the default
    setting. It shows you everything that's left
    on your plate.
    Hilite "Available" "Available" shows your actions that that you
    can make progress on right now. If the
    action is set to start sometime in the
    future, blocked because it isn’t the next
    action in a sequential project, or you've
    placed its Project or Context on hold, it
    won't show up in this list.
    Hilite "Next Action" "Next Action" shows you only the first
    Available action in your project. Perfect
    for when you are feeling overwhelmed and
    just need to know what's next.
    Compare all three views we're seen so far, to show how the
    filters get tighter.
    If you've ever gotten into a situation where
    you could swear there was an action in your
    list that's not showing up, you might have
    your View Options set a little too tight to
    see it.
    Hilite "All" On the other end of the spectrum is "All,"
    OF2-iPhone Short 2
    View Options - Updated 2014-01-16
    VIDEO AUDIO

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  17. Live Action Hi, I'm Brian, one of the Support Humans
    here at Omni. I'm going to take you through
    a tour of the View Settings in OmniFocus for
    iPhone.
    OmniFocus Projects Screen
    Tap into a project to view the task list
    View Options change which tasks you'll see
    when viewing an action list, so you can see
    the big picture... or switch to laser focus.
    Pull down to reveal the secret bar, tap View In OmniFocus, swipe down on a task list to
    reveal the "secret bar" at the top. Tap on
    View, and you'll see the list of options.
    Hilite "Remaining"
    Perhaps do split-screen showing how it a ects the list?
    In Projects, "Remaining" is the default
    setting. It shows you everything that's left
    on your plate.
    Hilite "Available" "Available" shows your actions that that you
    can make progress on right now. If the
    action is set to start sometime in the
    future, blocked because it isn’t the next
    action in a sequential project, or you've
    placed its Project or Context on hold, it
    won't show up in this list.

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  20. The Process

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  21. Animatic

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  22. Record your Screencast
    ScreenFlow

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  23. Record your Screencast
    ®

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  24. Record your Screencast
    ®

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  25. Record your Screencast
    AirServer

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  26. Record your Screencast
    AirServer

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  27. REC RD

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  28. ReCOrding
    •Slow & Smooth
    •Retake
    •Save to ProRes

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  29. Edit Prep
    2944x1656
    } 640x1136

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  30. EDIT

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  31. Animate

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  32. Live Shoots

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  33. Just Shoot it

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  34. Screen Replacement: Chroma

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  35. Screen Replacement: Roto

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  36. Collaboration

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  37. Collaboration
    Compressor

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  38. Collaboration

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  39. Collaboration

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  40. Collaboration

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  41. wipster.com

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  42. Distribution

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  43. Captions
    WebVTT

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  44. You’re gonna need A Bigger Boat

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  45. Thanks.
    Video clips courtesy
    The Omni Group
    MartianCraft
    @opticalpodcast
    opticalpodcast.com
    THE OPTICAL
    WE LOVE MOVIES.
    Mark Boszko
    @bobtiki
    [email protected]
    bit.ly/FinalCutProse

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