UX Workshop - Onboarding Design Jam

Given at Digital East 2014. The group in under an hour tackled the airlines biggest problem, getting people on the plane. Its often the most stressful part of air travel today.

Transcript

1. UX Workshop : Design Jam
2. BRAD RUITER Director of User Experience Universal Mind
 universalmind.com
 brad.ruiter@universalmind.com
 https://medium.com/@beinghamilton
 @beinghamilton
3. It Began So Well
4. Then …
5. A Story of Ken …
6. Doing The Unthinkable Take one aspect of the boarding process and create a solution to “better” the User Experience
7. Stage 1 : The Persona 5m Character Development Jane Pierson 
 Age: 40 Career: Marketing Director Hobbies: Bicycling, Theatre Events, Winter Sports Technology: iPhone, iPad Traveler Type: Leisure, Business Narrative: A quick story about character to draw empathy for him or her.
8. Stage 2 : Context Scenario 10m Telling The Story
9. Stage 3 : Wireframe | Sketch 20m Text, Squares, Circles, Triangles
10. Stage 4 : The Outcome
11. Stage 4 : The Outcome What / How did you “better” the experience?
12. Stage 4 : The Outcome
13. Stage 4 : The Outcome Some Take-Aways Discover & Understand the User [motive] Tell the Users Story [context] Sketch Before Designing [fast iterations] Work Collaboratively [stronger solutions]
14. now, go forth and be a force of awesome