Leveraging Guest Podcasting to Boost SEO & Build Your Brand

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Transcript

1. Leveraging Guest Podcasting to Boost SEO & Build Your Brand Brandon Leibowitz SEO Optimizers Speakerdeck.com/BrandonLeibowitz @BrandonLeibowitz @BrandonLeibs
4. Backlinks Grow Over Time
5. Guest Podcasts Drive Organic Traffic
8. Source: Edison Research
15. Mentions in Podcasts Train AI
18. Look for Podcasts With A Website
21. Use Tools Like PodMatch to Get Booked Fast Profile Matches Bookings Backlinks Set up your profile in PodMatch (free) → podcasts come to you Brand Signals
22. Enter Competitor Name Export Podcasts Add to Your Pitch List Find Competitors’ Guest Appearances with ListenNotes
23. Check Podcast Site Authority Before You Pitch Name Target DR Agency Mavericks agencymavericks.com/how-ai-is-reshaping-seo-for-2025-with-brandon-leibowitz 71 Orchid Podcast orchid.com/podcast/episode-106-brandon-liebowitz 66 SEO Buddy seobuddy.com/blog/my-seo-journey-seooptimizers 60 Milotree milotree.com/blog/seo-plan-to-drive-more-traffic 52 SmartBranding smartbranding.com/mastering-seo-for-long-term-ranking-success-brandon-leibowitz 57 Mobupps mobupps.com/blog/mobupps-podcast-with-brandon-leibowitz 52 Summit CPA summitcpa.net/blog/optimize-seo-for-success 54 Wow Digital wowdigital.com/podcast/052-seo-secrets-for-nonprofits-with-brandon-leibowitz 54 UpMyInfluence upmyinfluence.com/blog/1291-be-where-your-audience-is-with-brandon-leibowitz 54 Merged Media Podcast merged.ca/podcast/190 53 MomGeek Podcast momgeek.com/126-brandon-leibowitz 52 Evolvepreneur Podcast evolvepreneur.app/podcast/episode/s04-07-brandon-leibowitz 56 CallSource callsource.com/podcast/local-business-digital-marketing-strategies 50 These backlinks came from podcasts I guested on — most DR 50+”.
25. Podcast Scorecard Authority Relevance Website Podcast A Podcast B Podcast C
29. Bad Pitch vs. Good Pitch Guest for Your Podcast Hi, I'd love to be a guest on your podcast. I talk about marketing, business, and growth. Let me know when I can come on. Thank You, Brandon Leibowitz SEO Optimizers (310) 940-9463 Loved Your Episode on Entrepreneurship Journeys Hi Seth, I've been following Goldstein Media and really appreciate your mission to help businesses stand out online. As the founder of SEO Optimizers, I'd love to share insights on Website Design, Search Optimization, and Content Creation on your podcast. We could discuss how design and SEO work hand-in-hand to create seamless user experiences, the importance of strategic content for brand storytelling, and practical tips for optimizing websites to convert more visitors. I can share lessons from years of helping clients elevate their digital presence and explain how to turn complex strategies into easy-to-implement actions. I think your audience would gain a lot of actionable value from this conversation. I'll cross-promote this to my social media followers and email subscribers. Looking forward to hearing your thoughts! Thank You, Brandon Leibowitz SEO Optimizers (310) 940-9463
36. Data by: podcastatistics.com
40. Always End With A Strong CTA
42. Follow Up With Hosts Simple follow-up = long-term relationships + more invites.
43. Never Miss an Episode Going Live Google Alerts notifies you when your podcast episode is published
44. Every guest appearance = a new SEO asset Guest Appearance → Backlink Earned → SEO & Brand Growth One podcast interview = backlinks from show notes, podcast directories, and syndication sites
45. Repurpose Into Blog Content Every guest appearance = new blog post = more SEO traffic
47. Turn Guest Podcasts Into Email Campaigns
48. Top Mistakes That Kill Podcast ROI Spray-and-Pray Pitches No Clear CTA Inconsistent Branding
50. Entity Mentions → AI Overview Rankings
52. 40+ Free Tools for Guest Podcasting Download my complete toolkit to research, pitch, record, and promote your podcast guest appearances Scan or Visit: https://seooptimizers.com/podcaster