Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Don't be right. Be Fit. — CssDay 2021

Emanuela
March 11, 2021

Don't be right. Be Fit. — CssDay 2021

Emanuela

March 11, 2021
Tweet

More Decks by Emanuela

Other Decks in Design

Transcript

  1. Don’t be right. Be
    f
    it
    Emanuela Damiani — CssDay2021

    View full-size slide

  2. The “right” process

    View full-size slide

  3. The “right” process
    4

    View full-size slide

  4. The “right” framework
    5

    View full-size slide

  5. The “right” technology
    6

    View full-size slide

  6. Everybody is right.

    View full-size slide

  7. Be right doesn’t matter.

    View full-size slide

  8. Don’t be right. Be Fit.

    View full-size slide

  9. Fit to purpose
    Adatto allo scopo.

    View full-size slide

  10. Figma Library

    View full-size slide

  11. Having it done “right” was no important

    View full-size slide

  12. Does it
    f
    it my goals?

    View full-size slide

  13. Does it
    f
    it the most important goal right now?

    View full-size slide

  14. Principles & Vision

    View full-size slide

  15. Commercial Break!

    View full-size slide

  16. Situation awareness

    View full-size slide

  17. Thinking Fast and Slow, Daniel Kahneman
    “Intuition is nothing more and nothing less
    than recognition.”

    View full-size slide

  18. Can we trust our intuition?

    View full-size slide

  19. When can we trust our intuition?
    • In a regular and slow-changing
    environment


    • It takes a lot of time, a lot of
    repetition


    • Feedback is accurate and
    immediate

    View full-size slide

  20. John Boyd
    “We can’t just look at our own personal
    experiences or use the same mental recipes over
    and over again.”

    View full-size slide

  21. Dancing with systems, Donella Meadows
    “Before you disturb the system in any way,
    watch how it behaves.”

    View full-size slide

  22. Fit to purpose

    View full-size slide

  23. Fit to purpose
    • Observe
    f
    irst


    • Only trust your intuition in no
    complex, repeatable and with
    immediate and accurate
    feedback


    • Ask “What’s the main goal?”

    View full-size slide

  24. Fit to context
    Adatto al contesto

    View full-size slide

  25. Everyone at least once in their life
    “But we always done in this way”

    View full-size slide

  26. Change allows growth

    View full-size slide

  27. Design maturity model

    View full-size slide

  28. Couch


    Potato
    Recreational
    Sport
    Beginner
    Runner
    Regular
    training
    Fitness
    lifestyle
    Design maturity model
    No resources

    for design.

    All resources go
    to business and
    tech needs.
    Occasional UX
    projects with
    limited success.
    UX team serves
    projects on an as-
    needed basis.
    Project teams get
    their own UX
    resources.
    Every project
    team member has
    f
    luent design
    skills.
    Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/

    View full-size slide

  29. Couch Potato

    View full-size slide

  30. Douglas Martin
    “The alternative to good design is bad
    design, not no design at all.”

    View full-size slide

  31. Surface causality behind design decisions

    View full-size slide

  32. Build an alliance

    View full-size slide

  33. No one likes UX Police


    View full-size slide

  34. Couch Potato
    • Surface causality behind
    design decisions


    • Build an alliance


    • Don’t play UX Police
    Unrecognized — Level 1

    View full-size slide

  35. Recreational Sport

    View full-size slide

  36. Start to surface common user frustrations

    View full-size slide

  37. Socialize journey maps

    View full-size slide

  38. Initiate frustration-driven metrics program

    View full-size slide

  39. Recreational Sport
    • Start to surface common user
    frustrations


    • Socialize journey maps


    • Initiate frustration-driven
    metrics program
    Spot UX — Level 2

    View full-size slide

  40. Beginner Runner

    View full-size slide

  41. Create a UI inventory to start a pattern library

    View full-size slide

  42. Socialize an experience vision


    throughout the organization

    View full-size slide

  43. Shift from requirements gathering to
    assumption validation

    View full-size slide

  44. Institute saying ‘no’ when team is too late in
    the process or without resource commitment

    View full-size slide

  45. Beginner Runner
    • Create a UI inventory to start a
    pattern library


    • Shift from requirements gathering
    to assumption validation


    • Institute saying ‘no’ when team is
    too late in the process or without
    resource commitment


    • Socialize an experience vision
    throughout the organization
    Centralized Design — Level3

    View full-size slide

  46. Regular training

    View full-size slide

  47. Evolve your pattern library in a design system

    View full-size slide

  48. Pair designers with developers

    View full-size slide

  49. Stop giving (or expecting) recommendations

    View full-size slide

  50. Regular training
    • Evolve your pattern library in a
    design system


    • Stop giving (or expecting)
    recommendations
    Embedded UX — Level 4

    View full-size slide

  51. Fitness lifestyle

    View full-size slide

  52. DesignOps allows no-designers to design

    View full-size slide

  53. Reorganize teams based on experiences,

    not product lines

    View full-size slide

  54. Shift product delivery process


    to continuous improvement

    View full-size slide

  55. Fitness Lifestyle
    • DesignOps allows no-designers
    to design


    • Reorganize teams based on
    experiences, not product lines


    • Shift product delivery process
    to continuous improvement
    Infused UX — Level 5

    View full-size slide

  56. Don’t be right.

    View full-size slide

  57. Thomas Sowell
    “There are no solutions.


    There are only trade-offs.”

    View full-size slide

  58. “It depends”


    Context & Purpose Edition

    View full-size slide

  59. The right context

    View full-size slide

  60. The value of every decision we make
    depends on the context in which we make it.

    View full-size slide

  61. Don’t be right. Be
    f
    it.
    Emanuela Damiani — CssDay2021

    View full-size slide