Don't be right. Be Fit. — CssDay 2021

Transcript

1. Don’t be right. Be
   f
   it
   Emanuela Damiani — CssDay2021
   

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2. Mockup.
   

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3. The “right” process
   

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4. The “right” process
   4
   

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5. The “right” framework
   5
   

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6. The “right” technology
   6
   

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7. Everybody is right.
   

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8. Be right doesn’t matter.
   

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9. Don’t be right. Be Fit.
   

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10. Fit to purpose
    Adatto allo scopo.
    

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11. Figma Library
    

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13. Having it done “right” was no important
    

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14. Does it
    f
    it my goals?
    

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15. Does it
    f
    it the most important goal right now?
    

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16. HIIT
    

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17. Principles & Vision
    

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18. Commercial Break!
    

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19. Situation awareness
    

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20. Thinking Fast and Slow, Daniel Kahneman
    “Intuition is nothing more and nothing less
    than recognition.”
    

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21. Can we trust our intuition?
    

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23. When can we trust our intuition?
    • In a regular and slow-changing
    environment
    
    
    • It takes a lot of time, a lot of
    repetition
    
    
    • Feedback is accurate and
    immediate
    

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24. OBSERVE
    

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25. ORIENT
    

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26. DECIDE
    

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27. ACT
    

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28. 1
    2 3 4
    

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29. John Boyd
    “We can’t just look at our own personal
    experiences or use the same mental recipes over
    and over again.”
    

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30. Dancing with systems, Donella Meadows
    “Before you disturb the system in any way,
    watch how it behaves.”
    

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31. Fit to purpose
    

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32. Fit to purpose
    • Observe
    f
    irst
    
    
    • Only trust your intuition in no
    complex, repeatable and with
    immediate and accurate
    feedback
    
    
    • Ask “What’s the main goal?”
    

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33. Fit to context
    Adatto al contesto
    

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34. Prototyping
    

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35. Everyone at least once in their life
    “But we always done in this way”
    

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36. Change allows growth
    

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37. Design maturity model
    

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38. Couch
    
    
    Potato
    Recreational
    Sport
    Beginner
    Runner
    Regular
    training
    Fitness
    lifestyle
    Design maturity model
    No resources
    

    for design.
    

    All resources go
    to business and
    tech needs.
    Occasional UX
    projects with
    limited success.
    UX team serves
    projects on an as-
    needed basis.
    Project teams get
    their own UX
    resources.
    Every project
    team member has
    f
    luent design
    skills.
    Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/
    

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39. Couch Potato
    

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40. Douglas Martin
    “The alternative to good design is bad
    design, not no design at all.”
    

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41. Surface causality behind design decisions
    

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42. Build an alliance
    

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43. No one likes UX Police
    
    
    

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44. Couch Potato
    • Surface causality behind
    design decisions
    
    
    • Build an alliance
    
    
    • Don’t play UX Police
    Unrecognized — Level 1
    

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45. Recreational Sport
    

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46. Start to surface common user frustrations
    

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47. Socialize journey maps
    

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48. Initiate frustration-driven metrics program
    

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49. Recreational Sport
    • Start to surface common user
    frustrations
    
    
    • Socialize journey maps
    
    
    • Initiate frustration-driven
    metrics program
    Spot UX — Level 2
    

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50. Beginner Runner
    

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51. Create a UI inventory to start a pattern library
    

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52. Socialize an experience vision
    
    
    throughout the organization
    

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53. Shift from requirements gathering to
    assumption validation
    

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54. Institute saying ‘no’ when team is too late in
    the process or without resource commitment
    

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55. Beginner Runner
    • Create a UI inventory to start a
    pattern library
    
    
    • Shift from requirements gathering
    to assumption validation
    
    
    • Institute saying ‘no’ when team is
    too late in the process or without
    resource commitment
    
    
    • Socialize an experience vision
    throughout the organization
    Centralized Design — Level3
    

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56. Regular training
    

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57. Evolve your pattern library in a design system
    

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58. Pair designers with developers
    

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59. Stop giving (or expecting) recommendations
    

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60. Regular training
    • Evolve your pattern library in a
    design system
    
    
    • Stop giving (or expecting)
    recommendations
    Embedded UX — Level 4
    

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61. Fitness lifestyle
    

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63. DesignOps allows no-designers to design
    

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64. Reorganize teams based on experiences,
    

    not product lines
    

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65. Shift product delivery process
    
    
    to continuous improvement
    

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66. Fitness Lifestyle
    • DesignOps allows no-designers
    to design
    
    
    • Reorganize teams based on
    experiences, not product lines
    
    
    • Shift product delivery process
    to continuous improvement
    Infused UX — Level 5
    

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67. Don’t be right.
    

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68. Thomas Sowell
    “There are no solutions.
    
    
    There are only trade-offs.”
    

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69. “It depends”
    
    
    Context & Purpose Edition
    

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70. The right context
    

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71. The value of every decision we make
    depends on the context in which we make it.
    

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72. Don’t be right. Be
    f
    it.
    Emanuela Damiani — CssDay2021
    

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