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Don't be right. Be Fit. — CssDay 2021

A232a32d409fec5ec866f5034a35510d?s=47 Emanuela
March 11, 2021

Don't be right. Be Fit. — CssDay 2021

A232a32d409fec5ec866f5034a35510d?s=128

Emanuela

March 11, 2021
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  1. Don’t be right. Be f it Emanuela Damiani — CssDay2021

  2. Mockup.

  3. The “right” process

  4. The “right” process 4

  5. The “right” framework 5

  6. The “right” technology 6

  7. Everybody is right.

  8. Be right doesn’t matter.

  9. Don’t be right. Be Fit.

  10. Fit to purpose Adatto allo scopo.

  11. Figma Library

  12. None
  13. Having it done “right” was no important

  14. Does it f it my goals?

  15. Does it f it the most important goal right now?

  16. HIIT

  17. Principles & Vision

  18. Commercial Break!

  19. Situation awareness

  20. Thinking Fast and Slow, Daniel Kahneman “Intuition is nothing more

    and nothing less than recognition.”
  21. Can we trust our intuition?

  22. None
  23. When can we trust our intuition? • In a regular

    and slow-changing environment • It takes a lot of time, a lot of repetition • Feedback is accurate and immediate
  24. OBSERVE

  25. ORIENT

  26. DECIDE

  27. ACT

  28. 1 2 3 4

  29. John Boyd “We can’t just look at our own personal

    experiences or use the same mental recipes over and over again.”
  30. Dancing with systems, Donella Meadows “Before you disturb the system

    in any way, watch how it behaves.”
  31. Fit to purpose

  32. Fit to purpose • Observe f irst • Only trust

    your intuition in no complex, repeatable and with immediate and accurate feedback • Ask “What’s the main goal?”
  33. Fit to context Adatto al contesto

  34. Prototyping

  35. Everyone at least once in their life “But we always

    done in this way”
  36. Change allows growth

  37. Design maturity model

  38. Couch Potato Recreational Sport Beginner Runner Regular training Fitness lifestyle

    Design maturity model No resources 
 for design. 
 All resources go to business and tech needs. Occasional UX projects with limited success. UX team serves projects on an as- needed basis. Project teams get their own UX resources. Every project team member has f luent design skills. Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/
  39. Couch Potato

  40. Douglas Martin “The alternative to good design is bad design,

    not no design at all.”
  41. Surface causality behind design decisions

  42. Build an alliance

  43. No one likes UX Police

  44. Couch Potato • Surface causality behind design decisions • Build

    an alliance • Don’t play UX Police Unrecognized — Level 1
  45. Recreational Sport

  46. Start to surface common user frustrations

  47. Socialize journey maps

  48. Initiate frustration-driven metrics program

  49. Recreational Sport • Start to surface common user frustrations •

    Socialize journey maps • Initiate frustration-driven metrics program Spot UX — Level 2
  50. Beginner Runner

  51. Create a UI inventory to start a pattern library

  52. Socialize an experience vision throughout the organization

  53. Shift from requirements gathering to assumption validation

  54. Institute saying ‘no’ when team is too late in the

    process or without resource commitment
  55. Beginner Runner • Create a UI inventory to start a

    pattern library • Shift from requirements gathering to assumption validation • Institute saying ‘no’ when team is too late in the process or without resource commitment • Socialize an experience vision throughout the organization Centralized Design — Level3
  56. Regular training

  57. Evolve your pattern library in a design system

  58. Pair designers with developers

  59. Stop giving (or expecting) recommendations

  60. Regular training • Evolve your pattern library in a design

    system • Stop giving (or expecting) recommendations Embedded UX — Level 4
  61. Fitness lifestyle

  62. None
  63. DesignOps allows no-designers to design

  64. Reorganize teams based on experiences, 
 not product lines

  65. Shift product delivery process to continuous improvement

  66. Fitness Lifestyle • DesignOps allows no-designers to design • Reorganize

    teams based on experiences, not product lines • Shift product delivery process to continuous improvement Infused UX — Level 5
  67. Don’t be right.

  68. Thomas Sowell “There are no solutions. There are only trade-offs.”

  69. “It depends” Context & Purpose Edition

  70. The right context

  71. The value of every decision we make depends on the

    context in which we make it.
  72. Don’t be right. Be f it. Emanuela Damiani — CssDay2021