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Design Maturity Model & Governance — A quick intro

April 13, 2021

Design Maturity Model & Governance — A quick intro

AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
Lightning talk (~15 mins)


April 13, 2021

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  1. • Product UX Designer for 
 • In the industry

    for the past 10 year, passionate about process • Founder member of the Berlin chapter of Ladies That UX Emanuela Damiani
  2. Couch Potato Recreational Sport Beginner Runner Regular training Fitness lifestyle

    Design maturity model No resources 
 for design. 
 All resources go to business and tech needs. Occasional UX projects with limited success. UX team serves projects on an as- needed basis. Project teams get their own UX resources. Every project team member has f luent design skills. Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/
  3. Couch Potato • Surface causality behind design decisions • Build

    an alliance • Don’t play UX Police Unrecognized — Level 1
  4. Recreational Sport • Start to surface common user frustrations •

    Socialize journey maps • Initiate frustration-driven metrics program Spot UX — Level 2
  5. Beginner Runner • Create a UI inventory to start a

    pattern library • Shift from requirements gathering to assumption validation • Institute saying ‘no’ when team is too late in the process or without resource commitment • Socialize an experience vision throughout the organization Centralized Design — Level3
  6. Regular training • Evolve your pattern library in a design

    system • Stop giving (or expecting) recommendations Embedded UX — Level 4
  7. Fitness Lifestyle • DesignOps allows no-designers to design • Reorganize

    teams based on experiences, not product lines • Shift product delivery process to continuous improvement Infused UX — Level 5