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Design Maturity Model & Governance — A quick intro

Emanuela
April 13, 2021

Design Maturity Model & Governance — A quick intro

AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
Lightning talk (~15 mins)

Emanuela

April 13, 2021
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  1. Design Maturity & Governance
    Emanuela Damiani — AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
    A quick intro

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  2. • Product UX Designer for

    • In the industry for the past 10
    year, passionate about process


    • Founder member of the Berlin
    chapter of Ladies That UX
    Emanuela Damiani

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  3. Couch


    Potato
    Recreational
    Sport
    Beginner
    Runner
    Regular
    training
    Fitness
    lifestyle
    Design maturity model
    No resources

    for design.

    All resources go
    to business and
    tech needs.
    Occasional UX
    projects with
    limited success.
    UX team serves
    projects on an as-
    needed basis.
    Project teams get
    their own UX
    resources.
    Every project
    team member has
    f
    luent design
    skills.
    Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/

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  4. Couch Potato

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  5. Douglas Martin
    “The alternative to good design is bad
    design, not no design at all.”

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  6. Couch Potato
    • Surface causality behind
    design decisions


    • Build an alliance


    • Don’t play UX Police
    Unrecognized — Level 1

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  7. Recreational Sport

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  8. Recreational Sport
    • Start to surface common user
    frustrations


    • Socialize journey maps


    • Initiate frustration-driven
    metrics program
    Spot UX — Level 2

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  9. Beginner Runner

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  10. Beginner Runner
    • Create a UI inventory to start a
    pattern library


    • Shift from requirements gathering
    to assumption validation


    • Institute saying ‘no’ when team is
    too late in the process or without
    resource commitment


    • Socialize an experience vision
    throughout the organization
    Centralized Design — Level3

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  11. Regular training

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  12. Regular training
    • Evolve your pattern library in a
    design system


    • Stop giving (or expecting)
    recommendations
    Embedded UX — Level 4

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  13. Fitness lifestyle

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  14. Fitness Lifestyle
    • DesignOps allows no-designers
    to design


    • Reorganize teams based on
    experiences, not product lines


    • Shift product delivery process
    to continuous improvement
    Infused UX — Level 5

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  15. Thomas Sowell
    “There are no solutions.


    There are only trade-offs.”

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  16. The value of every decision we make
    depends on the context in which we make it.

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  17. Thank you
    Emanuela Damiani — [email protected] — @brassy on Twitter

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