Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design Maturity Model & Governance — A quick intro

April 13, 2021

Design Maturity Model & Governance — A quick intro

AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
Lightning talk (~15 mins)


April 13, 2021

More Decks by Emanuela

Other Decks in Design


  1. Design Maturity & Governance
    Emanuela Damiani — AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
    A quick intro

    View Slide

  2. • Product UX Designer for

    • In the industry for the past 10
    year, passionate about process

    • Founder member of the Berlin
    chapter of Ladies That UX
    Emanuela Damiani

    View Slide

  3. Couch

    Design maturity model
    No resources

    for design.

    All resources go
    to business and
    tech needs.
    Occasional UX
    projects with
    limited success.
    UX team serves
    projects on an as-
    needed basis.
    Project teams get
    their own UX
    Every project
    team member has
    luent design
    Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/

    View Slide

  4. Couch Potato

    View Slide

  5. Douglas Martin
    “The alternative to good design is bad
    design, not no design at all.”

    View Slide

  6. Couch Potato
    • Surface causality behind
    design decisions

    • Build an alliance

    • Don’t play UX Police
    Unrecognized — Level 1

    View Slide

  7. Recreational Sport

    View Slide

  8. Recreational Sport
    • Start to surface common user

    • Socialize journey maps

    • Initiate frustration-driven
    metrics program
    Spot UX — Level 2

    View Slide

  9. Beginner Runner

    View Slide

  10. Beginner Runner
    • Create a UI inventory to start a
    pattern library

    • Shift from requirements gathering
    to assumption validation

    • Institute saying ‘no’ when team is
    too late in the process or without
    resource commitment

    • Socialize an experience vision
    throughout the organization
    Centralized Design — Level3

    View Slide

  11. Regular training

    View Slide

  12. Regular training
    • Evolve your pattern library in a
    design system

    • Stop giving (or expecting)
    Embedded UX — Level 4

    View Slide

  13. Fitness lifestyle

    View Slide

  14. View Slide

  15. Fitness Lifestyle
    • DesignOps allows no-designers
    to design

    • Reorganize teams based on
    experiences, not product lines

    • Shift product delivery process
    to continuous improvement
    Infused UX — Level 5

    View Slide

  16. Thomas Sowell
    “There are no solutions.

    There are only trade-offs.”

    View Slide

  17. The value of every decision we make
    depends on the context in which we make it.

    View Slide

  18. Thank you
    Emanuela Damiani — [email protected] — @brassy on Twitter

    View Slide