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Design Maturity Model & Governance — A quick intro

April 13, 2021

Design Maturity Model & Governance — A quick intro

AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
Lightning talk (~15 mins)


April 13, 2021

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  1. Design Maturity & Governance
    Emanuela Damiani — AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
    A quick intro

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  2. • Product UX Designer for

    • In the industry for the past 10
    year, passionate about process

    • Founder member of the Berlin
    chapter of Ladies That UX
    Emanuela Damiani

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  3. Couch

    Design maturity model
    No resources

    for design.

    All resources go
    to business and
    tech needs.
    Occasional UX
    projects with
    limited success.
    UX team serves
    projects on an as-
    needed basis.
    Project teams get
    their own UX
    Every project
    team member has
    luent design
    Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/

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  4. Couch Potato

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  5. Douglas Martin
    “The alternative to good design is bad
    design, not no design at all.”

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  6. Couch Potato
    • Surface causality behind
    design decisions

    • Build an alliance

    • Don’t play UX Police
    Unrecognized — Level 1

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  7. Recreational Sport

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  8. Recreational Sport
    • Start to surface common user

    • Socialize journey maps

    • Initiate frustration-driven
    metrics program
    Spot UX — Level 2

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  9. Beginner Runner

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  10. Beginner Runner
    • Create a UI inventory to start a
    pattern library

    • Shift from requirements gathering
    to assumption validation

    • Institute saying ‘no’ when team is
    too late in the process or without
    resource commitment

    • Socialize an experience vision
    throughout the organization
    Centralized Design — Level3

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  11. Regular training

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  12. Regular training
    • Evolve your pattern library in a
    design system

    • Stop giving (or expecting)
    Embedded UX — Level 4

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  13. Fitness lifestyle

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  14. Fitness Lifestyle
    • DesignOps allows no-designers
    to design

    • Reorganize teams based on
    experiences, not product lines

    • Shift product delivery process
    to continuous improvement
    Infused UX — Level 5

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  15. Thomas Sowell
    “There are no solutions.

    There are only trade-offs.”

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  16. The value of every decision we make
    depends on the context in which we make it.

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  17. Thank you
    Emanuela Damiani — [email protected] — @brassy on Twitter

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