Design Maturity Model & Governance — A quick intro

AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
Lightning talk (~15 mins)

Transcript

1. Design Maturity & Governance
   Emanuela Damiani — AusgeFUXte Erfolgsgeschichte #1 — 13 Apr 2021
   A quick intro
   

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2. • Product UX Designer for
   

   • In the industry for the past 10
   year, passionate about process
   
   
   • Founder member of the Berlin
   chapter of Ladies That UX
   Emanuela Damiani
   

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3. Couch
   
   
   Potato
   Recreational
   Sport
   Beginner
   Runner
   Regular
   training
   Fitness
   lifestyle
   Design maturity model
   No resources
   

   for design.
   

   All resources go
   to business and
   tech needs.
   Occasional UX
   projects with
   limited success.
   UX team serves
   projects on an as-
   needed basis.
   Project teams get
   their own UX
   resources.
   Every project
   team member has
   f
   luent design
   skills.
   Based on Jared Spool’s Design Maturity Model https://articles.uie.com/increasing-an-organizations-ux-design-maturity-our-not-so-secret-sauce/
   

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4. Couch Potato
   

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5. Douglas Martin
   “The alternative to good design is bad
   design, not no design at all.”
   

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6. Couch Potato
   • Surface causality behind
   design decisions
   
   
   • Build an alliance
   
   
   • Don’t play UX Police
   Unrecognized — Level 1
   

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7. Recreational Sport
   

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8. Recreational Sport
   • Start to surface common user
   frustrations
   
   
   • Socialize journey maps
   
   
   • Initiate frustration-driven
   metrics program
   Spot UX — Level 2
   

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9. Beginner Runner
   

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10. Beginner Runner
    • Create a UI inventory to start a
    pattern library
    
    
    • Shift from requirements gathering
    to assumption validation
    
    
    • Institute saying ‘no’ when team is
    too late in the process or without
    resource commitment
    
    
    • Socialize an experience vision
    throughout the organization
    Centralized Design — Level3
    

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11. Regular training
    

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12. Regular training
    • Evolve your pattern library in a
    design system
    
    
    • Stop giving (or expecting)
    recommendations
    Embedded UX — Level 4
    

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13. Fitness lifestyle
    

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15. Fitness Lifestyle
    • DesignOps allows no-designers
    to design
    
    
    • Reorganize teams based on
    experiences, not product lines
    
    
    • Shift product delivery process
    to continuous improvement
    Infused UX — Level 5
    

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16. Thomas Sowell
    “There are no solutions.
    
    
    There are only trade-offs.”
    

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17. The value of every decision we make
    depends on the context in which we make it.
    

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18. Thank you
    Emanuela Damiani — emanuela@mced.it — @brassy on Twitter
    

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