Design Revolution!

Over the next years, how we design, prototype, and test services and products will change dramatically. We are transitioning from a traditional, industrial mindset of design as a rigid planning process towards the experience of design as a continuous and evolving conversation between makers and users. This talk, based on real-life experiences, explores how design is changing in the digital age, beyond the initial delivery of specifications and blueprints, to an adaptive co-creation process that evolves iteratively over time. This emergent idea of designOps is dissolving the boundaries between planning, discovery, building, and operating phases, leading to results that are more in tune with the true needs of users.

Transcript

1. Design Revolution! Emanuela Damiani ~ Codemotion Madrid ~ November, 24 2017
2. design is changing
5. design is changing
6. markets are hard to predict
7. today everything is software
8. 6/10 top 10 companies in the world are tech companies
9. software is easy to change
10. Recall a product is way more expensive than a bug-fix
11. flexibility & resilience
12. rethink how we create digital product and services
13. Emanuela @brassy Working at UX designer for
14. 15.03% of market share in Spain StatCounter Global Stats (Desktop) October 2017
15. Firefox Quantum new. fast. fierce. Released last week!
17. Design for learning! Experimenting Is Part of the Design Process
18. design is not predict the future
19. designers focus is before the launch
20. What about user research?
21. “ Brian Nosek Estimating the reproducibility of psychological science Over half of psychology studies fail reproducibility test.
22. Subject selection bias Poor experimental control Inconsistent measurement Demand characteristics Inadequate consideration of statistical power Partial reporting Post-hoc cherry picking of significant results Why research fails
23. people don’t know what they want until they’re using it
24. capture learnings and react rapidly
25. decisions are less important if it’s easy to adjust our course
26. baby steps
27. Think Make Check
28. Think Make Check Sketch Decide the “5 days” approach
29. running one experiment is easy… Matteo Cavucci — Redesign Design @matteoMCED “
30. running experiments at scale is hard! Matteo Cavucci — Redesign Design @matteoMCED “
31. devOps
32. devOps is not developer operations
33. “ Jez Humble Notes around the devOps manifesto Delivery teams run software products - not projects - that run from inception to retirement
34. you build it, you run it DevOps Mantra
35. observing the product
36. devOps is all about feedback
37. design as a continuous conversation designOps
38. a two-way conversation
39. building shippable software is expensive, but effective
40. minimise efforts, maximise feedback
41. A.I. and machine learning
42. experiments require automation and organisational structure
43. Ideate Specifications Frame industrial mindset Design Phase
44. Distribution Production industrial mindset Ideate Specifications Frame Design Phase
45. Design for everyone! Everyone Should Be Able To Produce Design Artefacts
46. Design System, 
 a product servings other products
47. does your company have a pattern library or a style guide?
48. make the right choice the easiest choice
49. tweet…
50. design system is a shared language
51. faster generation of experiments, easier to create multiple variants
52. enable other to design
56. design infrastructure
64. unique source-of-truth
65. design tokens, design decisions make it easy to implement
66. design
 decision
67. token data (.JSON) design
 decision
68. iOS Web token data (.JSON) design
 decision token data (.xml) Android token as variables (.css) token as variables (.sass)
69. iOS Web token data (.JSON) design
 decision token data (.xml) Android token as variables (.css) design system website npm module sketch color palette keynote color palette addons website token as variables (.sass)
70. iOS Web token data (.JSON) design
 decision token data (.xml) Android token as variables (.css) design system website npm module sketch color palette keynote color palette the next hot thing! addons website token as variables (.sass)
72. start with but don’t stall with just color & type.
73. focus on what really matter
74. making your design more accessible
75. making your design more future-friendly
76. making your design more performant
77. making your design more resilient
78. define micro-interactions 
 and animations
79. build a conversation with the users
80. you run it, you design it
81. design the feedback
84. me!
85. delight the user
86. everything is automate! 
 so, what now?
87. Design doesn’t end! Launching a New Feature Is Just the Beginning
88. the water-scrum-fall
89. Marketing & Sales the water-scrum-fall
90. Marketing & Sales the water-scrum-fall Stakeholders
91. Marketing & Sales Project Manager the water-scrum-fall Stakeholders
92. Marketing & Sales Project Manager Design Team the water-scrum-fall Stakeholders
93. Marketing & Sales Project Manager Design Team User Research Team the water-scrum-fall Stakeholders
94. Marketing & Sales Project Manager Design Team User Research Team the water-scrum-fall Specs! Stakeholders
95. Marketing & Sales Project Manager Design Team Dev Team User Research Team the water-scrum-fall Specs! Stakeholders
96. Marketing & Sales Project Manager Design Team Dev Team User Research Team Final Product the water-scrum-fall Specs! Stakeholders
97. Marketing & Sales Project Manager Design Team Dev Team User Research Team Final Product Users the water-scrum-fall Specs! Stakeholders
98. Marketing & Sales Stakeholders Project Manager Design Team Dev Team User Research Team Final Product Users the water-scrum-fall Specs!
99. Marketing & Sales Project Manager Design Team Dev Team User Research Team Final Product Users the water-scrum-fall Specs! Stakeholders
100. organisational structures
101. Cross functional the product team
102. Cross functional End-to-end value creation the product team
103. Cross functional End-to-end value creation Domain experts the product team
104. Cross functional End-to-end value creation Domain experts May (or may not!) 
 include a designer the product team
105. user-driven iterations Product Team co-creation of value driven by experiments feedback! Users Production Environment
106. dynamic strategy Product Team co-creation of value driven by experiments purpose feedback! feedback! Users Strategy Production Environment
107. design as a service Product Team Users Strategy co-creation of value driven by experiments Production Environment purpose feedback! pull, not push! feedback! feedback! DesignOps
108. Includes designers, developers, data analysts designOps team
109. Includes designers, developers, data analysts Provides the design infrastructure designOps team
110. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life designOps team
111. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life Observes org design needs designOps team
112. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life Observes org design needs Ideates org-wide solutions designOps team
113. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life Observes org design needs Ideates org-wide solutions Scales up local optimised solutions designOps team
114. Includes designers, developers, data analysts Provides the design infrastructure Manage the design system life Observes org design needs Ideates org-wide solutions Scales up local optimised solutions […] designOps team
115. governance
116. no magic spell
117. ¡Gracias! Thank You Emanuela Damiani ~ Codemotion Madrid ~ November, 24 2017