Design is your business too

A well designed experience is an essential part of a digital product. The whole organization should know its importance and that they need to work hard to achieve it. Even though many people agree with the importance of a well-designed experience, it can be hard to get everybody on board, which is crucial to ensuring a successful outcome. This talk will show how to engage the full team by defining design directions, revealing hidden values, and making everybody proud about the service thery're building.

Transcript

1. Design is your business too Emanuela Damiani 19th March 2016, Codemotion Rome
2. Nice to meet you! Emanuela Damiani
 — ux designer — lives in Berlin — loves cat @brassy online
5. — ad-tech — big data — fin-tech( ) What we do at Hitfox
6. What we do at Hitfox — product — team
7. ME THE FOX A casual day
8. Design is your business too
9. The talk • Learning through play
10. The talk • Learning through play • Design games
11. The talk • Learning through play • Design games • Avoid pitfalls
12. Learning 
 though play
13. Divergent thinking
14. For best results, involve others.
15. Run a collaborative workshop
16. Invite the right people
17. Invite the right people Stakeholders
18. Invite the right people Developers
19. Invite the right people Product owner Or project manager or… whatever.
20. Invite the right people Marketing people Yes, also them.
21. Invite the right people You know best SEO guy, content team, print designer…
22. Invite the right people Not exaggerate!
23. Get the right equipment Get the right equipment
24. Get the right equipment Fat-tip markers
25. Get the right equipment Sticky notes
26. Get the right equipment A big room
27. Get the right equipment Paper
28. Get the right equipment Bring a camera
29. Set the scene
30. Be a good host
31. Design games
32. Games #1 Design the box http://www.undercoverux.com/resources/designthebox.pdf
33. Design the box How to play
34. Design the box Why, why, why?
35. Design the box Timing
36. Design the box Fancy!
37. Design the box Think about the product
38. Games #2 The KJ Method by Jiro Kawakita
39. The KJ Method How to play
40. The KJ Method Determine a focus question
41. • Who are our users?
42. • Who are our users? • What features do users need?
43. • Who are our users? • What features do users need? • What goals do users have when they come to our site?
44. • Who are our users? • What features do users need? • What goals do users have when they come to our site? • What did we learn in research phase?
45. The KJ Method Put opinions onto sticky notes
46. The KJ Method Group similar items
47. The KJ Method Naming each group
48. The KJ Method Ranking the most important groups
49. The KJ Method Reaching unity in record time
50. Games #3 Six-to-One
51. Six-to-One How to play http://www.undercoverux.com/resources/6up.pdf
52. Six-to-One I can’t draw!
53. Sketchbooks are not about being a good artist, they’re about being a good thinker.
54. Six-to-One I can sketch!
55. Six-to-One Six different ideas
56. Six-to-One One-up http://www.undercoverux.com/resources/1up.pdf
57. Six-to-One Let’s talk
58. Six-to-One Alternative solutions
59. Avoid pitfalls
60. Pitfall #3 Manage a huge audience
61. Pitfall #1 My boss doesn’t want us to ”play”
62. Pitfall #2 Design by committee
63. What we learn
64. Encouraging a shared ownership Puts design in everyone’s hands
65. Learn more about product Design The Box
66. Reach consensus The KJ Method
67. Investing interface Six-to-One
68. Avoid pitfalls Have fun and do it again!
69. Want more? Undercover
 user experience design
 — C. Bowles & J. Box Game storming
 — D. Gray, S. Brown, 
 J. Macanufo Go to more conferences!
70. 25% off with:
 volemoseBene The Frontend Guide to Life, Universe and Everything
 From the Front | Bologna, 15th&16th September 2016.fromthefront.it
71. Thanks! All pictures belong to their respective authors @brassy