Design is your business too

A well designed experience is an essential part of a digital product. The whole organization should know its importance and that they need to work hard to achieve it. Even though many people agree with the importance of a well-designed experience, it can be hard to get everybody on board, which is crucial to ensuring a successful outcome. This talk will show how to engage the full team by defining design directions, revealing hidden values, and making everybody proud about the service thery're building.

Transcript

1. Design is your
   business too
   Emanuela Damiani
   19th March 2016, Codemotion Rome
   

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2. Nice to meet you!
   Emanuela Damiani

   — ux designer
   — lives in Berlin
   — loves cat
   @brassy online
   

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5. — ad-tech
   — big data
   — fin-tech( )
   What we do at Hitfox
   

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6. What we do at Hitfox
   — product
   — team
   

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7. ME
   THE FOX
   A casual day
   

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8. Design is your
   business too
   

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9. The talk
   • Learning through play
   

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10. The talk
    • Learning through play
    • Design games
    

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11. The talk
    • Learning through play
    • Design games
    • Avoid pitfalls
    

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12. Learning 

    though play
    

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13. Divergent thinking
    

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14. For best results,
    involve others.
    

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15. Run a collaborative
    workshop
    

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16. Invite the right
    people
    

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17. Invite the right people
    Stakeholders
    

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18. Invite the right people
    Developers
    

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19. Invite the right people
    Product owner
    Or project manager or… whatever.
    

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20. Invite the right people
    Marketing people
    Yes, also them.
    

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21. Invite the right people
    You know best
    SEO guy, content team, print designer…
    

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22. Invite the right people
    Not exaggerate!
    

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23. Get the right
    equipment
    Get the right
    equipment
    

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24. Get the right equipment
    Fat-tip markers
    

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25. Get the right equipment
    Sticky notes
    

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26. Get the right equipment
    A big room
    

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27. Get the right equipment
    Paper
    

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28. Get the right equipment
    Bring a camera
    

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29. Set the scene
    

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30. Be a good host
    

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31. Design games
    

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32. Games #1
    Design the box
    http://www.undercoverux.com/resources/designthebox.pdf
    

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33. Design the box
    How to play
    

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34. Design the box
    Why, why, why?
    

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35. Design the box
    Timing
    

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36. Design the box
    Fancy!
    

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37. Design the box
    Think about the
    product
    

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38. Games #2
    The KJ Method
    by Jiro Kawakita
    

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39. The KJ Method
    How to play
    

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40. The KJ Method
    Determine a focus
    question
    

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41. • Who are our users?
    

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42. • Who are our users?
    • What features do users need?
    

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43. • Who are our users?
    • What features do users need?
    • What goals do users have when
    they come to our site?
    

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44. • Who are our users?
    • What features do users need?
    • What goals do users have when
    they come to our site?
    • What did we learn in research
    phase?
    

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45. The KJ Method
    Put opinions onto
    sticky notes
    

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46. The KJ Method
    Group similar
    items
    

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47. The KJ Method
    Naming each
    group
    

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48. The KJ Method
    Ranking the most
    important groups
    

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49. The KJ Method
    Reaching unity in
    record time
    

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50. Games #3
    Six-to-One
    

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51. Six-to-One
    How to play
    http://www.undercoverux.com/resources/6up.pdf
    

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52. Six-to-One
    I can’t draw!
    

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53. Sketchbooks are not about being
    a good artist, they’re about being
    a good thinker.
    

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54. Six-to-One
    I can sketch!
    

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55. Six-to-One
    Six different ideas
    

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56. Six-to-One
    One-up
    http://www.undercoverux.com/resources/1up.pdf
    

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57. Six-to-One
    Let’s talk
    

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58. Six-to-One
    Alternative
    solutions
    

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59. Avoid pitfalls
    

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60. Pitfall #3
    Manage a huge
    audience
    

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61. Pitfall #1
    My boss doesn’t
    want us to ”play”
    

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62. Pitfall #2
    Design by
    committee
    

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63. What we learn
    

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64. Encouraging a shared ownership
    Puts design in
    everyone’s hands
    

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65. Learn more about product
    Design The Box
    

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66. Reach consensus
    The KJ Method
    

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67. Investing interface
    Six-to-One
    

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68. Avoid pitfalls
    Have fun
    and do it again!
    

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69. Want more?
    Undercover

    user experience design

    — C. Bowles & J. Box
    Game storming

    — D. Gray, S. Brown, 

    J. Macanufo
    Go to more conferences!
    

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70. 25% off with:

    volemoseBene
    The Frontend Guide to Life, Universe and Everything

    From the Front | Bologna, 15th&16th September
    2016.fromthefront.it
    

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71. Thanks!
    All pictures belong
    to their respective authors
    @brassy
    

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