Marketing for Geeks

Transcript

1. Marketing
   for Geeks
   @briandoll
   

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2. Dev + Management
   Build teams that build stuff.
   Development
   Build stuff.
   Marketing
   Build businesses.
   @briandoll
   

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3. What is
   Marketing?
   

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4. You are
   a marketer
   

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5. Design is how it works.
   Design
   is not just what it
   looks like or feels like.
   - Steve
   

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6. Marketing is the
   bridge between a
   product and its
   customers.
   

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7. Marketing is the
   bridge between a
   product and its
   customers.
   (potential)
   

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8. Blog
   Email
   Newsletters
   Product communication
   Marketing
   

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9. “Word of Mouth” by Zach Holman
   

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10. Media outreach
    Story Development
    Responsive Quotes
    Public Relations
    

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11. Event sponsorship
    Event hosting
    Speaking at Conferences
    Community Engagement
    Community
    

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12. Users / Growth
    Customer segmentation
    Track / model growth
    Model / budget acquisition
    

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13. Go to Market
    Strategy
    Partnerships
    Integrations
    Customer Outreach
    Pricing
    Sales model
    Advertising
    Search
    

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14. Market
    Positioning
    Competitive Analysis
    Working w/ Analysts
    Press/PR
    

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15. Marketing is the
    bridge between a
    product and its
    customers.
    

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16. What is your
    Product?
    

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17. What is your
    Product?
    What do you tell your
    friends?
    

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18. What is your
    Voice?
    

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19. “Though our voice
    doesn’t change,
    our tone adapts to
    our users’ feelings.”
    voiceandtone.com
    What is your
    Voice?
    

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20. Who
    is your product for?
    

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21. What jobs
    do people hire your
    product to do?
    

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22. Snickers vs.
    Milky Way
    

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23. You are
    a marketer
    Be amazing
    

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24. Resources
    We Are All Weird - Seth Godin
    voiceandtone.com
    Jobs to be Done Framework
    (aka Milkshake Marketing)
    - Clay Christensen
    

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