Marketing for Geeks

Transcript

1. Marketing for Geeks @briandoll
2. Dev + Management Build teams that build stuff. Development Build stuff. Marketing Build businesses. @briandoll
3. What is Marketing?
4. You are a marketer
5. Design is how it works. Design is not just what it looks like or feels like. - Steve
6. Marketing is the bridge between a product and its customers.
7. Marketing is the bridge between a product and its customers. (potential)
8. Blog Email Newsletters Product communication Marketing
9. “Word of Mouth” by Zach Holman
10. Media outreach Story Development Responsive Quotes Public Relations
11. Event sponsorship Event hosting Speaking at Conferences Community Engagement Community
12. Users / Growth Customer segmentation Track / model growth Model / budget acquisition
13. Go to Market Strategy Partnerships Integrations Customer Outreach Pricing Sales model Advertising Search
14. Market Positioning Competitive Analysis Working w/ Analysts Press/PR
15. Marketing is the bridge between a product and its customers.
16. What is your Product?
17. What is your Product? What do you tell your friends?
18. What is your Voice?
19. “Though our voice doesn’t change, our tone adapts to our users’ feelings.” voiceandtone.com What is your Voice?
20. Who is your product for?
21. What jobs do people hire your product to do?
22. Snickers vs. Milky Way
23. You are a marketer Be amazing
24. Resources We Are All Weird - Seth Godin voiceandtone.com Jobs to be Done Framework (aka Milkshake Marketing) - Clay Christensen