Marketing for Geeks

D0bd5ccf2859245b4daf49739a2ceab3?s=47 Brian Doll
June 17, 2012
Business
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Marketing for Geeks

D0bd5ccf2859245b4daf49739a2ceab3?s=128

Brian Doll

June 17, 2012
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Transcript

  1. Marketing for Geeks @briandoll

  2. Dev + Management Build teams that build stuff. Development Build

    stuff. Marketing Build businesses. @briandoll

  3. What is Marketing?

  4. You are a marketer

  5. Design is how it works. Design is not just what

    it looks like or feels like. - Steve

  6. Marketing is the bridge between a product and its customers.

  7. Marketing is the bridge between a product and its customers.

    (potential)

  8. Blog Email Newsletters Product communication Marketing

  9. “Word of Mouth” by Zach Holman

  10. Media outreach Story Development Responsive Quotes Public Relations

  11. Event sponsorship Event hosting Speaking at Conferences Community Engagement Community

  12. Users / Growth Customer segmentation Track / model growth Model

    / budget acquisition

  13. Go to Market Strategy Partnerships Integrations Customer Outreach Pricing Sales

    model Advertising Search

  14. Market Positioning Competitive Analysis Working w/ Analysts Press/PR

  15. Marketing is the bridge between a product and its customers.

  16. What is your Product?

  17. What is your Product? What do you tell your friends?

  18. What is your Voice?

  19. “Though our voice doesn’t change, our tone adapts to our

    users’ feelings.” voiceandtone.com What is your Voice?

  20. Who is your product for?

  21. What jobs do people hire your product to do?

  22. Snickers vs. Milky Way

  23. You are a marketer Be amazing

  24. Resources We Are All Weird - Seth Godin voiceandtone.com Jobs

    to be Done Framework (aka Milkshake Marketing) - Clay Christensen