Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing for Geeks
Search
Brian Doll
June 17, 2012
Business
11
3.9k
Marketing for Geeks
Brian Doll
June 17, 2012
Tweet
Share
More Decks by Brian Doll
See All by Brian Doll
Tell Me A Story
briandoll
1
500
Marketing Culture
briandoll
2
450
Striking Gold: Building software better, together
briandoll
3
470
GitHub, an egalitarian love story
briandoll
4
640
Get Fit to Win
briandoll
0
250
The Ultimate Productivity Hack: Having Kids
briandoll
1
240
Other Decks in Business
See All in Business
20240401 新卒研修 - ピクシブにおける技術領域
harukasan
PRO
1
520
newmo 採用資料 / Join Our Team
newmo
1
340
【新卒採用】BuySell Technologies会社紹介資料
buyselltechnologies
0
140k
Smartwill Company Profile
1129panda
0
550
HRBrain|26卒 新卒向け|会社説明資料
hrbrain
2
190
「強い」エンジニアと働く中で、新卒1年目・未経験プロダクトマネージャーが何に悩み、どこに自分の価値を見出したか
kassy1127
16
6.5k
Recruitment_information2024
hdn_tocci
0
180
新卒向けふりかえり研修
viva_tweet_x
9
1.7k
トーキトーク - 登記密着ヒューマンドラマ
takuro_nakajima
PRO
1
1.3k
ちゅらデータ会社紹介資料 / ChuraDATA Introduction
churadata
0
470
株式会社CAMPFIRE|会社紹介資料
campfire
0
59k
会社説明_採用ページ
arisaiyou
0
14k
Featured
See All Featured
Large-scale JavaScript Application Architecture
addyosmani
503
110k
Fashionably flexible responsive web design (full day workshop)
malarkey
397
65k
Making Projects Easy
brettharned
108
5.5k
Reflections from 52 weeks, 52 projects
jeffersonlam
344
19k
The Invisible Customer
myddelton
114
12k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
39
4.4k
How To Stay Up To Date on Web Technology
chriscoyier
782
250k
Building Adaptive Systems
keathley
30
1.8k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
13
1.5k
A Modern Web Designer's Workflow
chriscoyier
689
190k
Agile that works and the tools we love
rasmusluckow
324
20k
RailsConf 2023
tenderlove
2
530
Transcript
Marketing for Geeks @briandoll
Dev + Management Build teams that build stuff. Development Build
stuff. Marketing Build businesses. @briandoll
What is Marketing?
You are a marketer
Design is how it works. Design is not just what
it looks like or feels like. - Steve
Marketing is the bridge between a product and its customers.
Marketing is the bridge between a product and its customers.
(potential)
Blog Email Newsletters Product communication Marketing
“Word of Mouth” by Zach Holman
Media outreach Story Development Responsive Quotes Public Relations
Event sponsorship Event hosting Speaking at Conferences Community Engagement Community
Users / Growth Customer segmentation Track / model growth Model
/ budget acquisition
Go to Market Strategy Partnerships Integrations Customer Outreach Pricing Sales
model Advertising Search
Market Positioning Competitive Analysis Working w/ Analysts Press/PR
Marketing is the bridge between a product and its customers.
What is your Product?
What is your Product? What do you tell your friends?
What is your Voice?
“Though our voice doesn’t change, our tone adapts to our
users’ feelings.” voiceandtone.com What is your Voice?
Who is your product for?
What jobs do people hire your product to do?
Snickers vs. Milky Way
You are a marketer Be amazing
Resources We Are All Weird - Seth Godin voiceandtone.com Jobs
to be Done Framework (aka Milkshake Marketing) - Clay Christensen