Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing for Geeks
Search
Brian Doll
June 17, 2012
Business
12
4k
Marketing for Geeks
Brian Doll
June 17, 2012
Tweet
Share
More Decks by Brian Doll
See All by Brian Doll
Tell Me A Story
briandoll
1
520
Marketing Culture
briandoll
3
480
Striking Gold: Building software better, together
briandoll
3
530
GitHub, an egalitarian love story
briandoll
4
690
Get Fit to Win
briandoll
0
280
The Ultimate Productivity Hack: Having Kids
briandoll
1
250
Other Decks in Business
See All in Business
株式会社モバイルファクトリー 会社説明資料
mobilefactory
0
640
【詳細版】パーソルクロステクノロジー_グループソリューション統括本部_システムソリューション統括本部のご紹介 / Introduction_of_persol-xtech_gs_ssol_all
pxt_gs_ssol
0
2k
SaaSの次なる潮流BPaaS ゼロイチの事業づくりと伴走するプロダクト開発の裏側
kubell_hr
3
2.1k
生成AIが変える新時代のビジネスインテリジェンス
marreta27
0
170
Eco-Pork Impact Report 2025.02.09 JP
ecopork
0
500
生成AIのリスクを考える
yuki_okubo
0
130
エメラダ Vision to Values
emerada2016
0
170
2022~2025年の成長戦略(アップデート)
junkiogawa
0
3k
PdM Days「組織と人をどう育てるか 〜プロダクトマネジメントエコシステムを紐解く〜」
muture
0
400
2024年12月期_通期決算説明資料
mobcast20040326
PRO
0
690
freee Movement Deck
freee
0
5.3k
EMConf JP 2025 楽しいぞEM拡張パズル
sasakendayo
1
1.3k
Featured
See All Featured
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Build your cross-platform service in a week with App Engine
jlugia
229
18k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
29
1k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
120k
The MySQL Ecosystem @ GitHub 2015
samlambert
250
12k
Agile that works and the tools we love
rasmusluckow
328
21k
Optimising Largest Contentful Paint
csswizardry
34
3.1k
Scaling GitHub
holman
459
140k
Typedesign – Prime Four
hannesfritz
41
2.5k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
330
21k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
40
2k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
4
430
Transcript
Marketing for Geeks @briandoll
Dev + Management Build teams that build stuff. Development Build
stuff. Marketing Build businesses. @briandoll
What is Marketing?
You are a marketer
Design is how it works. Design is not just what
it looks like or feels like. - Steve
Marketing is the bridge between a product and its customers.
Marketing is the bridge between a product and its customers.
(potential)
Blog Email Newsletters Product communication Marketing
“Word of Mouth” by Zach Holman
Media outreach Story Development Responsive Quotes Public Relations
Event sponsorship Event hosting Speaking at Conferences Community Engagement Community
Users / Growth Customer segmentation Track / model growth Model
/ budget acquisition
Go to Market Strategy Partnerships Integrations Customer Outreach Pricing Sales
model Advertising Search
Market Positioning Competitive Analysis Working w/ Analysts Press/PR
Marketing is the bridge between a product and its customers.
What is your Product?
What is your Product? What do you tell your friends?
What is your Voice?
“Though our voice doesn’t change, our tone adapts to our
users’ feelings.” voiceandtone.com What is your Voice?
Who is your product for?
What jobs do people hire your product to do?
Snickers vs. Milky Way
You are a marketer Be amazing
Resources We Are All Weird - Seth Godin voiceandtone.com Jobs
to be Done Framework (aka Milkshake Marketing) - Clay Christensen