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Marketing for Geeks
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Brian Doll
June 17, 2012
Business
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Marketing for Geeks
Brian Doll
June 17, 2012
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Transcript
Marketing for Geeks @briandoll
Dev + Management Build teams that build stuff. Development Build
stuff. Marketing Build businesses. @briandoll
What is Marketing?
You are a marketer
Design is how it works. Design is not just what
it looks like or feels like. - Steve
Marketing is the bridge between a product and its customers.
Marketing is the bridge between a product and its customers.
(potential)
Blog Email Newsletters Product communication Marketing
“Word of Mouth” by Zach Holman
Media outreach Story Development Responsive Quotes Public Relations
Event sponsorship Event hosting Speaking at Conferences Community Engagement Community
Users / Growth Customer segmentation Track / model growth Model
/ budget acquisition
Go to Market Strategy Partnerships Integrations Customer Outreach Pricing Sales
model Advertising Search
Market Positioning Competitive Analysis Working w/ Analysts Press/PR
Marketing is the bridge between a product and its customers.
What is your Product?
What is your Product? What do you tell your friends?
What is your Voice?
“Though our voice doesn’t change, our tone adapts to our
users’ feelings.” voiceandtone.com What is your Voice?
Who is your product for?
What jobs do people hire your product to do?
Snickers vs. Milky Way
You are a marketer Be amazing
Resources We Are All Weird - Seth Godin voiceandtone.com Jobs
to be Done Framework (aka Milkshake Marketing) - Clay Christensen