Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing for Geeks
Search
Brian Doll
June 17, 2012
Business
12
4k
Marketing for Geeks
Brian Doll
June 17, 2012
Tweet
Share
More Decks by Brian Doll
See All by Brian Doll
An unofficial guide to Apple’s Private Cloud Compute (PCC)
briandoll
0
22
Tell Me A Story
briandoll
1
530
Marketing Culture
briandoll
3
480
Striking Gold: Building software better, together
briandoll
3
550
GitHub, an egalitarian love story
briandoll
4
710
Get Fit to Win
briandoll
0
280
The Ultimate Productivity Hack: Having Kids
briandoll
1
260
Other Decks in Business
See All in Business
Agentic AI による新時代の IBP (Intelligent Business Planning)
mickey_kubo
1
110
株式会社justInCaseTechnologies_会社説明資料
jictech_saiyo
0
410
7 Best Ways to Reach HP Printer Support Number (USA 2025) 📞 +1-888-503-6380
charlesmick
0
300
PLAID ALPHAらしさ
plaid
PRO
0
160
アークエル株式会社 会社説明資料
aakel
1
5.7k
AIで「お客様のことだけを考える」 時間を増やすためには
kosakiteppei
0
380
ワンキャリア 会社説明資料 / Company Deck
onecareer
7
230k
株式会社PROOF_エンジニア向け採用資料
proof
0
290
株式会社TONIQ 会社説明資料
yukitoniq
0
140
【会社紹介資料】イー・フォース株式会社_2025年7月
eforce
0
110
ホットリンク会社紹介スライド / We are hiring
hottolink_pr
1
14k
事業成長に寄与する ソフトウェアをつくる
kuranuki
0
400
Featured
See All Featured
Measuring & Analyzing Core Web Vitals
bluesmoon
7
540
A Modern Web Designer's Workflow
chriscoyier
695
190k
The Pragmatic Product Professional
lauravandoore
36
6.8k
The Straight Up "How To Draw Better" Workshop
denniskardys
235
140k
Large-scale JavaScript Application Architecture
addyosmani
512
110k
Build your cross-platform service in a week with App Engine
jlugia
231
18k
Mobile First: as difficult as doing things right
swwweet
223
9.8k
Reflections from 52 weeks, 52 projects
jeffersonlam
351
21k
4 Signs Your Business is Dying
shpigford
184
22k
Balancing Empowerment & Direction
lara
1
520
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
15
1.6k
Transcript
Marketing for Geeks @briandoll
Dev + Management Build teams that build stuff. Development Build
stuff. Marketing Build businesses. @briandoll
What is Marketing?
You are a marketer
Design is how it works. Design is not just what
it looks like or feels like. - Steve
Marketing is the bridge between a product and its customers.
Marketing is the bridge between a product and its customers.
(potential)
Blog Email Newsletters Product communication Marketing
“Word of Mouth” by Zach Holman
Media outreach Story Development Responsive Quotes Public Relations
Event sponsorship Event hosting Speaking at Conferences Community Engagement Community
Users / Growth Customer segmentation Track / model growth Model
/ budget acquisition
Go to Market Strategy Partnerships Integrations Customer Outreach Pricing Sales
model Advertising Search
Market Positioning Competitive Analysis Working w/ Analysts Press/PR
Marketing is the bridge between a product and its customers.
What is your Product?
What is your Product? What do you tell your friends?
What is your Voice?
“Though our voice doesn’t change, our tone adapts to our
users’ feelings.” voiceandtone.com What is your Voice?
Who is your product for?
What jobs do people hire your product to do?
Snickers vs. Milky Way
You are a marketer Be amazing
Resources We Are All Weird - Seth Godin voiceandtone.com Jobs
to be Done Framework (aka Milkshake Marketing) - Clay Christensen