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Marketing for Geeks

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Marketing for Geeks

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Brian Doll

June 17, 2012
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  1. Dev + Management Build teams that build stuff. Development Build

    stuff. Marketing Build businesses. @briandoll
  2. Design is how it works. Design is not just what

    it looks like or feels like. - Steve
  3. “Though our voice doesn’t change, our tone adapts to our

    users’ feelings.” voiceandtone.com What is your Voice?
  4. Resources We Are All Weird - Seth Godin voiceandtone.com Jobs

    to be Done Framework (aka Milkshake Marketing) - Clay Christensen