Marketingfor Geeks@briandoll
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Dev + ManagementBuild teams that build stuff.DevelopmentBuild stuff.MarketingBuild businesses.@briandoll
What isMarketing?
You area marketer
Design is how it works.Designis not just what itlooks like or feels like.- Steve
Marketing is thebridge between aproduct and itscustomers.
Marketing is thebridge between aproduct and itscustomers.(potential)
BlogEmailNewslettersProduct communicationMarketing
“Word of Mouth” by Zach Holman
Media outreachStory DevelopmentResponsive QuotesPublic Relations
Event sponsorshipEvent hostingSpeaking at ConferencesCommunity EngagementCommunity
Users / GrowthCustomer segmentationTrack / model growthModel / budget acquisition
Go to MarketStrategyPartnershipsIntegrationsCustomer OutreachPricingSales modelAdvertisingSearch
MarketPositioningCompetitive AnalysisWorking w/ AnalystsPress/PR
What is yourProduct?
What is yourProduct?What do you tell yourfriends?
What is yourVoice?
“Though our voicedoesn’t change,our tone adapts toour users’ feelings.”voiceandtone.comWhat is yourVoice?
Whois your product for?
What jobsdo people hire yourproduct to do?
Snickers vs.Milky Way
You area marketerBe amazing
ResourcesWe Are All Weird - Seth Godinvoiceandtone.comJobs to be Done Framework(aka Milkshake Marketing)- Clay Christensen