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Marketing for Geeks

Marketing for Geeks

Brian Doll

June 17, 2012
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Transcript

  1. Marketing
    for Geeks
    @briandoll

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  2. Dev + Management
    Build teams that build stuff.
    Development
    Build stuff.
    Marketing
    Build businesses.
    @briandoll

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  3. What is
    Marketing?

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  4. You are
    a marketer

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  5. Design is how it works.
    Design
    is not just what it
    looks like or feels like.
    - Steve

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  6. Marketing is the
    bridge between a
    product and its
    customers.

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  7. Marketing is the
    bridge between a
    product and its
    customers.
    (potential)

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  8. Blog
    Email
    Newsletters
    Product communication
    Marketing

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  9. “Word of Mouth” by Zach Holman

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  10. Media outreach
    Story Development
    Responsive Quotes
    Public Relations

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  11. Event sponsorship
    Event hosting
    Speaking at Conferences
    Community Engagement
    Community

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  12. Users / Growth
    Customer segmentation
    Track / model growth
    Model / budget acquisition

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  13. Go to Market
    Strategy
    Partnerships
    Integrations
    Customer Outreach
    Pricing
    Sales model
    Advertising
    Search

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  14. Market
    Positioning
    Competitive Analysis
    Working w/ Analysts
    Press/PR

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  15. Marketing is the
    bridge between a
    product and its
    customers.

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  16. What is your
    Product?

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  17. What is your
    Product?
    What do you tell your
    friends?

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  18. What is your
    Voice?

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  19. “Though our voice
    doesn’t change,
    our tone adapts to
    our users’ feelings.”
    voiceandtone.com
    What is your
    Voice?

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  20. Who
    is your product for?

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  21. What jobs
    do people hire your
    product to do?

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  22. Snickers vs.
    Milky Way

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  23. You are
    a marketer
    Be amazing

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  24. Resources
    We Are All Weird - Seth Godin
    voiceandtone.com
    Jobs to be Done Framework
    (aka Milkshake Marketing)
    - Clay Christensen

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