Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Marketing Culture

Avatar for Brian Doll Brian Doll
August 23, 2013
Business
3
480

Marketing Culture

Marketing is the intentional transfer of culture

Avatar for Brian Doll

Brian Doll

August 23, 2013
Tweet

More Decks by Brian Doll

See All by Brian Doll
An unofficial guide to Apple’s Private Cloud Compute (PCC)
Avatar for Brian Doll briandoll
0
27
Tell Me A Story
Avatar for Brian Doll briandoll
1
530
Striking Gold: Building software better, together
Avatar for Brian Doll briandoll
3
550
GitHub, an egalitarian love story
Avatar for Brian Doll briandoll
4
720
Marketing for Geeks
Avatar for Brian Doll briandoll
12
4k
Get Fit to Win
Avatar for Brian Doll briandoll
0
280
The Ultimate Productivity Hack: Having Kids
Avatar for Brian Doll briandoll
1
260

Other Decks in Business

See All in Business
【新卒採用資料】Natee Company Deck _202508
Avatar for Natee nateehr
0
350
Findy社0901イベント資料（note株式会社）
Avatar for Yamane Tomoko yamane
1
1.1k
ヘルスベイシス_会社説明資料_v3.4
Avatar for yasuda shoyo yasudashoyo
1
63k
提案レベルを上げてみたら、私の『提案』が『進捗』になっていた件
Avatar for Natty | なってぃ natty_natty254
26
15k
『ふりかえる力』を育み、メンバーの自走力を高める 1 on 1 / 1-on-1 sessions to foster self-reflection
Avatar for tbpgr tbpgr
1
1.1k
【UI/UXデザイナー職】中途採用向け会社説明資料（テックファーム株式会社）
Avatar for Techfirm techfirm
0
330
「使いこなせないかも…」を超えて、BackLogを日常にするまでの話(JBUG Live版)
Avatar for okawara sho_okawara
0
160
株式会社アドバンテッジリスクマネジメント会社紹介資料
Avatar for Advantage Risk Management Co.,Ltd. arm0020
0
54k
Fracta Leap 会社紹介資料
Avatar for Fracta Leap 株式会社 fracta_leap
PRO
0
150
No.1ビジネスを創り出す カテゴリー戦略の実践ガイド
Avatar for shunsuke mori shunsukemori
0
150
営業職／新卒向け会社紹介資料（テックファーム株式会社）
Avatar for Techfirm techfirm
1
940
成功に役立つ行動経済学のインサイト
Avatar for Masaya Mori (森正弥) / CAIO (Chief AI Officer) masayamoriofficial
2
490

Featured

See All Featured
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
207
24k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
330
21k
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
462
33k
Side Projects
Avatar for Sacha Greif sachag
455
43k
Optimising Largest Contentful Paint
Avatar for Harry Roberts csswizardry
37
3.4k
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
95
14k
Fireside Chat
Avatar for paigeccino paigeccino
39
3.6k
Making Projects Easy
Avatar for Brett Harned brettharned
117
6.4k
The Web Performance Landscape in 2024 [PerfNow 2024]
Avatar for Tammy Everts tammyeverts
9
810
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
33
8.8k
Six Lessons from altMBA
Avatar for Skipper Chong Warson skipperchong
28
4k
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
70
4.8k

Transcript

  1. Culture Marketing @briandoll 

  2. Thanks, Alan

  3. culture the intentional transfer of Marketing is

  4. What culture are you spreading?

  5. Are you more like Richard?

  6. or Billy?

  7. Everything you do communicates your culture

  8. Who are you talking to?

  9. You are not Freddie

  10. Small tribes of superfans

  11. Tell Stories

  12. Jobs to be done, not personas A thousand songs in

    your pocket

  13. What is your voice?

  14. GitHub is: enthusiastic, confident, helpful, patient, warm and classy

  15. None

  16. technology engineering bionic cyborg advanced articulation neural interface Actual words

    used to market this:

  17. “...provide patients with improved, dexterous control of a prosthetic arm

    and hand.”
  18. None

  19. You can hug your wife now

  20. culture the intentional transfer of Marketing is @briandoll 