Marketing Culture

Marketing is the intentional transfer of culture

Transcript

1. Culture Marketing @briandoll 
2. Thanks, Alan
3. culture the intentional transfer of Marketing is
4. What culture are you spreading?
5. Are you more like Richard?
6. or Billy?
7. Everything you do communicates your culture
8. Who are you talking to?
9. You are not Freddie
10. Small tribes of superfans
11. Tell Stories
12. Jobs to be done, not personas A thousand songs in your pocket
13. What is your voice?
14. GitHub is: enthusiastic, confident, helpful, patient, warm and classy
16. technology engineering bionic cyborg advanced articulation neural interface Actual words used to market this:
17. “...provide patients with improved, dexterous control of a prosthetic arm and hand.”
19. You can hug your wife now
20. culture the intentional transfer of Marketing is @briandoll 