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Brian Doll
August 23, 2013
Business
3
480
Marketing Culture
Marketing is the intentional transfer of culture
Brian Doll
August 23, 2013
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Transcript
Culture Marketing @briandoll
Thanks, Alan
culture the intentional transfer of Marketing is
What culture are you spreading?
Are you more like Richard?
or Billy?
Everything you do communicates your culture
Who are you talking to?
You are not Freddie
Small tribes of superfans
Tell Stories
Jobs to be done, not personas A thousand songs in
your pocket
What is your voice?
GitHub is: enthusiastic, confident, helpful, patient, warm and classy
None
technology engineering bionic cyborg advanced articulation neural interface Actual words
used to market this:
“...provide patients with improved, dexterous control of a prosthetic arm
and hand.”
None
You can hug your wife now
culture the intentional transfer of Marketing is @briandoll