Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Marketing Culture

Avatar for Brian Doll Brian Doll
August 23, 2013
Business
500
3

Marketing Culture

Marketing is the intentional transfer of culture

Avatar for Brian Doll

Brian Doll

August 23, 2013

More Decks by Brian Doll

See All by Brian Doll
An unofficial guide to Apple’s Private Cloud Compute (PCC)
Avatar for Brian Doll briandoll
0
62
Tell Me A Story
Avatar for Brian Doll briandoll
1
570
Striking Gold: Building software better, together
Avatar for Brian Doll briandoll
3
590
GitHub, an egalitarian love story
Avatar for Brian Doll briandoll
4
780
Marketing for Geeks
Avatar for Brian Doll briandoll
12
4.1k
Get Fit to Win
Avatar for Brian Doll briandoll
0
300
The Ultimate Productivity Hack: Having Kids
Avatar for Brian Doll briandoll
1
290

Other Decks in Business

See All in Business
会社説明資料（新卒採用）
Avatar for WITS Japan witsjp
0
150
if AI未来ワークショップ for Businessご提案書
Avatar for 株式会社ミライフ miraif
1
190
向山純平 ご提供業務一覧 / Junpei Mukouyama – Professional Services
Avatar for Junpei Mukouyama mj6237
3
230
採用広報資料_2026年9月.pdf
Avatar for GameWith Recruit gw_recruit
0
1.6k
セーフィー株式会社（Safie Inc.） 会社紹介資料
Avatar for Safie safie_recruit
8
470k
uniam_事業概要.pdf
Avatar for uniam Inc. uniam
PRO
0
370
作れる人から、伸ばせる人へ~Anthropicの5アーキタイプで読み解く、成長率日本一の開発組織~ / Builder to Grower
Avatar for ヤマモトヒロキ hirokiyamamoto14
PRO
2
940
PMよ、エゴイストになれ！
Avatar for Suh suh1101
0
250
ログラス会社紹介資料 新卒採用 ビジネス職［経営幹部候補］/ Loglass Company Deck
Avatar for 株式会社ログラス loglass2019
2
25k
どうせなら「楽しい仕事」をする
Avatar for Kozo Taira kozotaira
0
370
コーポレートストーリー（新規投資家様向け会社説明資料）
Avatar for GA technologies gatechnologies
2
21k
プロダクトオーナーを「忙しい」から解き放つ！委任を促す言葉
Avatar for kawanotron kawanotron
0
240

Featured

See All Featured
Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge
Avatar for UX Y'all uxyall
1
410
Git: the NoSQL Database
Avatar for Brandon Keepers bkeepers
PRO
432
67k
Darren the Foodie - Storyboard
Avatar for Kevinho.art khoart
PRO
4
3.9k
A Modern Web Designer's Workflow
Avatar for Chris Coyier chriscoyier
699
190k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
38
3k
New Earth Scene 8
Avatar for Sydney Stone popppiees
4
2.6k
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
1
610
HDC tutorial
Avatar for Michiel Stock michielstock
2
900
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
55
13k
Navigating Algorithm Shifts & AI Overviews - #SMXNext
Avatar for Aleyda Solis aleyda
1
1.6k
Max Prin - Stacking Signals: How International SEO Comes Together (And Falls Apart)
Avatar for Tech SEO Connect techseoconnect
PRO
0
470
Marketing to machines
Avatar for Jono Alderson jonoalderson
1
5.8k

Transcript

  1. Culture Marketing @briandoll 

  2. Thanks, Alan

  3. culture the intentional transfer of Marketing is

  4. What culture are you spreading?

  5. Are you more like Richard?

  6. or Billy?

  7. Everything you do communicates your culture

  8. Who are you talking to?

  9. You are not Freddie

  10. Small tribes of superfans

  11. Tell Stories

  12. Jobs to be done, not personas A thousand songs in

    your pocket

  13. What is your voice?

  14. GitHub is: enthusiastic, confident, helpful, patient, warm and classy

  15. None

  16. technology engineering bionic cyborg advanced articulation neural interface Actual words

    used to market this:

  17. “...provide patients with improved, dexterous control of a prosthetic arm

    and hand.”
  18. None

  19. You can hug your wife now

  20. culture the intentional transfer of Marketing is @briandoll 