Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Marketing Culture

Avatar for Brian Doll Brian Doll
August 23, 2013
Business
3
490

Marketing Culture

Marketing is the intentional transfer of culture

Avatar for Brian Doll

Brian Doll

August 23, 2013
Tweet

More Decks by Brian Doll

See All by Brian Doll
An unofficial guide to Apple’s Private Cloud Compute (PCC)
Avatar for Brian Doll briandoll
0
44
Tell Me A Story
Avatar for Brian Doll briandoll
1
540
Striking Gold: Building software better, together
Avatar for Brian Doll briandoll
3
560
GitHub, an egalitarian love story
Avatar for Brian Doll briandoll
4
740
Marketing for Geeks
Avatar for Brian Doll briandoll
12
4.1k
Get Fit to Win
Avatar for Brian Doll briandoll
0
290
The Ultimate Productivity Hack: Having Kids
Avatar for Brian Doll briandoll
1
260

Other Decks in Business

See All in Business
続・もっと！「契約交渉よりも顧客との協調を」 〜成果報酬型やってみた結果とその先の挑戦〜
Avatar for sasakendayo sasakendayo
0
1.5k
AI × アジャイルで、エンタープライズを動かす: 文化に寄り添い、ビジネス価値を拡大する実践知 / AI × Agile: Driving Enterprise Transformation
Avatar for Yosuke Matsuura yosuke_matsuura
PRO
0
980
AI Transformation(AX) カンパニー紹介資料
Avatar for Algomatic algomatic
PRO
0
2.1k
AIがコードを書く時代にエンジニア組織が事業に貢献する仕組み / How engineering organizations can contribute to business in an age where AI writes code
Avatar for BPStudy bpstudy
0
200
株式会社アペルザ_中途採用向け会社紹介資料
Avatar for 株式会社アペルザ / Apérza Inc. hr_team_aperza
4
140k
株式会社EternityFoods Company Deck
Avatar for 株式会社EternityFoods eternityfoods
PRO
0
110
2025年 知財10大ニュース と 2026年 知財予測レポート for #スナックのざき
Avatar for OTSUBO Kazuhisa otsubo
0
780
採用向け会社紹介資料_20260105.pdf
Avatar for Ideal Corporatiom yoshikatsu0423
0
270
株式会社夜明け会社概要資料2025.ver
Avatar for Tomoyuki Fukagawa tomoyuki1188
PRO
0
570
akippa株式会社｜Company Deck
Avatar for akippa akippa
0
130
PLEX WAY
Avatar for 株式会社プレックス plex
0
150
【採用候補者向け】BrainPad AAAご紹介資料
Avatar for BrainPad brainpadpr
0
490

Featured

See All Featured
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
220
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
463
34k
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
413
23k
Bash Introduction
Avatar for André Augusto Costa Santos 62gerente
615
210k
Designing Powerful Visuals for Engaging Learning
Avatar for Mike Taylor tmiket
0
200
Google's AI Overviews - The New Search
Avatar for Barry Adams badams
0
890
BBQ
Avatar for Matthew Crist matthewcrist
89
10k
エンジニアに許された特別な時間の終わり
Avatar for watany watany
106
230k
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.4k
Side Projects
Avatar for Sacha Greif sachag
455
43k
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
Avatar for Sara Fernández Carmona sarafernandez
0
110
Joys of Absence: A Defence of Solitary Play
Avatar for Sebastian Deterding codingconduct
1
270

Transcript

  1. Culture Marketing @briandoll 

  2. Thanks, Alan

  3. culture the intentional transfer of Marketing is

  4. What culture are you spreading?

  5. Are you more like Richard?

  6. or Billy?

  7. Everything you do communicates your culture

  8. Who are you talking to?

  9. You are not Freddie

  10. Small tribes of superfans

  11. Tell Stories

  12. Jobs to be done, not personas A thousand songs in

    your pocket

  13. What is your voice?

  14. GitHub is: enthusiastic, confident, helpful, patient, warm and classy

  15. None

  16. technology engineering bionic cyborg advanced articulation neural interface Actual words

    used to market this:

  17. “...provide patients with improved, dexterous control of a prosthetic arm

    and hand.”
  18. None

  19. You can hug your wife now

  20. culture the intentional transfer of Marketing is @briandoll 