Marketing Culture

Transcript

1. Culture Marketing @briandoll 

2. Thanks, Alan

3. culture the intentional transfer of Marketing is

4. What culture are you spreading?

5. Are you more like Richard?

6. or Billy?

7. Everything you do communicates your culture

8. Who are you talking to?

9. You are not Freddie

10. Small tribes of superfans

11. Tell Stories

12. Jobs to be done, not personas A thousand songs in

    your pocket

13. What is your voice?

14. GitHub is: enthusiastic, confident, helpful, patient, warm and classy

15. None

16. technology engineering bionic cyborg advanced articulation neural interface Actual words

    used to market this:

17. “...provide patients with improved, dexterous control of a prosthetic arm

    and hand.”
18. None

19. You can hug your wife now

20. culture the intentional transfer of Marketing is @briandoll 