Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing Culture
Search
Brian Doll
August 23, 2013
Business
3
480
Marketing Culture
Marketing is the intentional transfer of culture
Brian Doll
August 23, 2013
Tweet
Share
More Decks by Brian Doll
See All by Brian Doll
An unofficial guide to Apple’s Private Cloud Compute (PCC)
briandoll
0
21
Tell Me A Story
briandoll
1
530
Striking Gold: Building software better, together
briandoll
3
550
GitHub, an egalitarian love story
briandoll
4
710
Marketing for Geeks
briandoll
12
4k
Get Fit to Win
briandoll
0
280
The Ultimate Productivity Hack: Having Kids
briandoll
1
260
Other Decks in Business
See All in Business
LW_brochure_engineer
lincwellhr
0
34k
Cursor活用ガイド(非エンジニア向け)
satoyusuke
0
180
ユウミ会社説明資料
yumi2023
0
740
チーム力を高める「ストロータワー」
chibanba1982
PRO
0
290
プレイドのGo-To-Market活動
plaid
PRO
0
480
コミュニティでUGCを増やす技術
chlorine0528
1
180
社会の中のわたしの技術 ─ 自分の地図の描き方 #wttjp
yotii23
0
300
SlackでDMを使わない方が いい理由を説明してみた
walkersumida
1
850
jinjer recruiting pitch
jinjer_official
0
73k
How to use ‘Economies of Empowerment’ to get the benefits of both speed and scale - AgileAus 2025
matthewskelton
PRO
0
200
エクセレントグループ採用ピッチ[介護事業]
excare
0
1.6k
株式会社D2C ID 会社案内 / recruit
d2cid
2
4.4k
Featured
See All Featured
Stop Working from a Prison Cell
hatefulcrawdad
270
21k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Done Done
chrislema
184
16k
GitHub's CSS Performance
jonrohan
1031
460k
Optimizing for Happiness
mojombo
379
70k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
50k
jQuery: Nuts, Bolts and Bling
dougneiner
63
7.8k
Measuring & Analyzing Core Web Vitals
bluesmoon
7
500
Embracing the Ebb and Flow
colly
86
4.7k
GraphQLの誤解/rethinking-graphql
sonatard
71
11k
YesSQL, Process and Tooling at Scale
rocio
173
14k
The Invisible Side of Design
smashingmag
301
51k
Transcript
Culture Marketing @briandoll
Thanks, Alan
culture the intentional transfer of Marketing is
What culture are you spreading?
Are you more like Richard?
or Billy?
Everything you do communicates your culture
Who are you talking to?
You are not Freddie
Small tribes of superfans
Tell Stories
Jobs to be done, not personas A thousand songs in
your pocket
What is your voice?
GitHub is: enthusiastic, confident, helpful, patient, warm and classy
None
technology engineering bionic cyborg advanced articulation neural interface Actual words
used to market this:
“...provide patients with improved, dexterous control of a prosthetic arm
and hand.”
None
You can hug your wife now
culture the intentional transfer of Marketing is @briandoll