BrideClick Round A Raise

Investor Presentation - Online Wedding Industry Expansion

Transcript

1. Online Wedding Industry Expansion Investor Presentation Disclaimer: This is not an offer, nor a solicitation to buy or sell any investment referred to in this document. The material is general information intended for recipients who understand the risks associated with investment. It does not take account of whether an investment, course of action, or associated risks are suitable for the recipient. September 2014
2. The Current Market 2 Brides are on a timeline to make PURCHASES. • $61 Billion spent on weddings a year in the US • 2.2 Million weddings in the US per year • $28,000 on average spent on a wedding
3. Current Landscape *Source: Quantcast, as of Jan 31, 2014 **Aug 15th market cap Highly FRAGMENTED MARKET with one major player The Knot: • Magazine and website • 1.8M unique monthly views • Achieves $5 per monthly unique • Market Cap $300M** The Rest: • BrideClick • Aggregator of wedding websites and mobile application • 4.1M unique monthly views • WeddingWire • Online directory • 2.1M unique monthly views • Brides (Conde Nast) • Magazine and website • 500k unique monthly views 3
4. BrandsWe Work With Retail Product Online Retailer Travel 4
5. The BrideClick Value *Source: Quantcast, as of Jan 31, 2014 BrideClick creates and execute media plans for advertisers utilizing proprietary data and social influencers. We craft scalable opportunities for advertisers to engage and influence brides about their products or services. 5 Partner Websites and Apps • Access to Premium Advertisers • Access to National Advertisers • Higher Price Point • Higher Sell Through Rate • Unique Opportunities BrideClick Advertisers • Multipronged Approach • Strategically Engage Brides • Optimization • Proprietary Data • Unique Opportunities
6. BrideClick Stage one *Source: Quantcast, as of Jan 31, 2014 Accomplishments: • Increased revenue by 10x from $200K in 2010 to $2M in 2013 • Built a publisher network to include over 300 bridal bloggers, wedding websites and mobile applications • Increased monthly unique viewers to over 4.1M, making it the largest digital wedding media source in the US • Increased gross profit from -38% to 53% • Increased number of advertisers from 32 in 2010 to over 100 in 2013 per year • 308% growth in per advertiser spending from $6,250 to $19,230 • Launched personalized bridal magazine mobile app – BridalPulse BrideClick has proven its business model and gained significant market traction 6       
7. Current Financials BrideClick 2010-2013 Stand Alone Performance 7
8. The BrideClick Opportunity *Source: Quantcast, as of Jan 31, 2014 BrideClick’s bridal audience is undervalued. BrideClick is and will continue to build proprietary bridal tools and mobile applications. This will enhance data collection as well as open up new strategic partnership opportunities to increase advertiser spending, increase gross profit and build new revenue streams. 8
9. BrideClick Stage Two *Source: Quantcast, as of Jan 31, 2014 Raise $2mm funding to build and acquire tools to exploit and capture data from the largest wedding media network Monthly Uniqes Revenue Per Bride Revenue BrideClick 4,100,000 0.05 $ 2,460,000 $ BrideClick (Goal) 4,100,000 0.25 $ 12,300,000 $ TheKnot 1,800,000 5.00 $ 108,000,000 $ Increase income per bride from $0.05 to $0.25 (TheKnot = $5) 9
10. Total Investment Series A Sought $2M Use Of Proceeds 1. Add strategic personnel to maximize revenue growth and scalability 2. Build a custom CRM and work flow system to streamline ad operations 3. Develop unique wedding planning tools for brides to research, plan and buy 4. Build out more bridal data and increase the amount of information BrideClick processes 5. Develop a licensing program for proprietary tools for additional revenue streams 11 Talent Project Cost Marketing Expense Operations Total Cost Running Total Strategic Hires 350,000 $ - $ - $ - $ 350,000 $ 350,000 $ Wedding Tools 120,000 $ 368,500 $ 216,000 $ 205,000 $ 909,500 $ 1,259,500 $ Salesforce - $ 170,000 $ - $ 15,000 $ 185,000 $ 1,444,500 $ BrideClick Working Capital - $ - $ - $ - $ 555,500 $ 2,000,000 $ 470,000 $ 538,500 $ 216,000 $ 220,000 $ 2,000,000 $ Use of Proceeds Next 12 Months Action Steps
11. Management Team Chairman - Allan Grafman Allan monetizes content and brands for private equity and venture capital investors. His expertise includes media, distribution, software and content enterprises, domestic and international, public and private. Previous executive roles include: Operating Partner, Mercury Capital, President of Archie Comics, President and CEO of Modelwire, EVP and CFO of Hallmark Entertainment, VP and Managing Director of Tribune Company, and VP and GM of ABC/Disney Cable. www.linkedin.com/in/allangrafman President and Founder- Manny Benor Since founding the company 4 years ago, Manny has transformed a business vision into actionable strategic plans that expanded revenues to almost $2M in 2013. Manny has a strong background as an entrepreneur, having 9 years of experience building and managing start-ups. www.linkedin.com/in/mannybenor/ Xoua is a seasoned executive who brings 14 years of experience in business management, process improvement and business development. For the last 4 years, Xoua was the CEO at Preston Bailey Designs where he grew the company from a $1M event design company into a $40M global iconic brand in the Weddings & Event Industry. Prior to entering the wedding industry, Xoua worked at GE for 10 years where he successfully led strategic business initiatives. Chief Operating Officer - Xoua Vang Xoua is a seasoned executive who brings to BrideClick 14 years of experience in business management, process improvement and business development. For the last 4 years, Xoua was the CEO at Preston Bailey Designs where he grew the company from a $1M event design company into a $40M global iconic brand in the Weddings and Event Industry. Prior to entering the bridal and wedding industry, Xoua worked at GE for 10 years where he successfully led strategic business initiatives and drove change across many of GE’s diverse industries. www.linkedin.com/pub/xoua-vang/2/78a/299/ Advertising Director - Bruce Campbell Bruce is a proven leader in the bridal industry. Having over 20+ years of experience in the bridal market, Bruce has worked at Conde Nast/Brides, Brides.com, Modern Bride, Elegant Bride and as a Marketing Director at a large bridal manufacturer. Bruce has deep contacts, experience and knowledge within the bridal industry. www.linkedin.com/pub/bruce-campbell/7/247/786 10
12. BrideClick can: • Take advantage of its current capabilities to quickly grow its bridal tools and mobile application business • Build up more in-depth behavioral and contextual data to increase return on investment for both advertisers and itself Financial Projections PROFORMA FINANCIALS ASSUMING LOCAL AND TOOLS* 1. Based on round closing in 2014 2. 2014 6 month actual and 6 months projections 3. Additional $B Round funding 10 P&L 2014 2015 2016 2017 2018 2019 Total Revenue 2,683,366 $ 4,147,476 $ 7,022,421 $ 17,271,179 $ 37,103,163 $ 60,637,796 $ Gross Profit 1,315,282 $ 1,587,370 $ 4,448,399 $ 13,280,781 $ 30,920,325 $ 52,085,788 $ Gross Profit Margin 49% 38% 63% 77% 83% 86% Total Costs 1,432,770 $ 2,490,375 $ 3,304,130 $ 7,441,698 $ 13,904,069 $ 20,915,642 $ % Total Costs 53% 60% 47% 43% 37% 34% EBITDA (117,488) $ (903,005) $ 1,144,268 $ 5,839,083 $ 17,016,255 $ 31,170,146 $ EBITDA Margin -4% -22% 16% 34% 46% 51% Tax - $ - $ (286,067) $ (1,459,771) $ (4,254,064) $ (7,792,536) $ Net Income (117,488) $ (903,005) $ 858,201 $ 4,379,312 $ 12,762,192 $ 23,377,609 $ Net Income Margin -4% -22% 12% 25% 34% 39%
13. Manny Benor, BrideClick, Inc. 120 West 31st Street, 6th Floor, New York, NY 10001 T: +1 646.723.3918 E: manny@brideclick.net W: http://brideclick.net • Raise $2M Series A • 4.1M unique monthly views • $61,000,000 market on a time line to buy • Achieve $0.25 per monthly unique THANK YOU 13