Pixel_Up_2018_-_So_you_think_you_re_a_hedgehog.pdf

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1. So you think you’re a hedgehog B R O A D L E Y S P E A K I N G P I X E L U P 2 0 1 8
2. E X E C U T I V E D E S I G N D I R E C T O R Dean Broadley "
4. So what’s the deal with the Hedgehog? S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4
5. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 5 “If somebody thinks they’re a hedgehog, presumably you just give ‘em a mirror and a few pictures of hedgehogs and tell them to sort it out for themselves” - Douglas Adams H I T C H H I K E R ’ S G U I D E T O T H E G A L A X Y
6. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 6 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 6 Why would anyone think they were one of these?
7. The Path of the Hedgehog A N O T S O C O M P R E H E N S I V E G U I D E T O S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 7
8. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 8 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 8 You’re are not as good as you think you are. S T E P 0 1
9. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 9 What does good look like 0 Z E R O H E D G E H O G Y O U R A B I L I T Y
10. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 0 What does good look like 0 W H E R E Y O U T H I N K A R E Z E R O H E D G E H O G
11. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 1 What does good look like 0 W H E R E Y O U T H I N K A R E Z E R O H E D G E H O G W H E R E Y O U A C T U A L L Y A R E
12. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 2 What does good look like 0 W H E R E Y O U T H I N K A R E Z E R O H E D G E H O G W H E R E Y O U A C T U A L L Y A R E S Q U I R R E L
13. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 3 What does good look like 0 W H E R E Y O U T H I N K A R E Z E R O H E D G E H O G W H E R E Y O U A C T U A L L Y A R E T H E I M P A S S A B L E C H A S M
14. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 4 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 4 Stop trying to please everyone…especially yourself S T E P 0 2
15. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 5 “Culture eats strategy for breakfast” - Peter Drucker, Management guru T H E E F F E C T I V E E X E C U T I V E
16. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 1 6 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 6 Culture happens in the Brain
17. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 1 7 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 7 Dopamine Serotonin vs
18. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 8 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 8 E X C I T E M E N T R E W A R D P L E A S U R E P U R P O S E R E L A T I O N S H I P H A P P I N E S S Dopamine Serotonin vs
19. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 9 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 1 9 Excitement Reward Pleasure D O P A M I N E
20. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 0 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 0 Excitement Reward Pleasure Addictive D O P A M I N E
21. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 1 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 1 Purpose Relationships Happiness S E R O T O N I N
22. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 2 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 2 Purpose Relationships Happiness S E R O T O N I N Self-sustaining
23. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 2 3 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 3 S T I M U L U S Y O U
24. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 2 4 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 4 S T I M U L U S Y O U C L I E N T
25. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 2 5 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 5 S T I M U L U S Y O U B U S I N E S S
26. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 2 6 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 6 S T I M U L U S Y O U B U S I N E S S
27. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 2 7 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 7 S T I M U L U S Y O U B U S I N E S S D E S I G N E R D E S I G N E R D E S I G N E R
28. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 2 8 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 8 Dopamine Serotonin vs Pleasure Happiness
29. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 2 9 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 2 9 Pleasure Happiness vs Entertainment Experience
30. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 0 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 0 What you know, means little. S T E P 0 3
31. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 1 If you’re in a room full of people who know the Earth is flat, but you know it is Round… A P R A C T I C A L E X A M P L E S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 1
32. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 2 If you’re in a room full of people who know the Earth is flat, but you know it is Round… A P R A C T I C A L E X A M P L E …Are you still right? S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 2
33. The Backfire Effect S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 3 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 3
34. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 4 “…the bottom line is that emotions are not built into your brain at birth. They are just built. Y O U A R E N ’ T A T T H E M E R C Y O F Y O U R E M O T I O N S S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 4 - Lisa Feldman Barret www.guilford.com
35. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 5 In an age where information is free, Intelligence is cheap. T H E V A L U E O F K N O W I N G I S L E S S I M P O R T A N T T H A N K N O W I N G T H E V A L U E …Wisdom is your differentiator. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 5
36. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 6 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 6 The business of being a Hedgehog C H A P T E R 0 4
37. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 7 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 7 Business? But we’re Designers T H E I N C O N V E N I E N T T R U T H
38. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 8 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 8 Business? But we’re Designers T H E I N C O N V E N I E N T T R U T H Why is this important?
39. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 9 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 3 9 Because we asked for it to be… S I M P L Y P U T
40. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4 0 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4 0 People are buying, are we ready?
42. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G 0 4 2 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4 2 - AIGA and Google global survey & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & ' ' ' ' ( & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & Does this make business sense?
43. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4 3 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4 3 Capability Responsibility is our
44. S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4 4 S O Y O U T H I N K Y O U ’ R E A H E D G E H O G | 0 4 4 But Dean, you’re completely wrong C H A P T E R 0 5
45. Thank You B R O A D L E Y S P E A K I N G C O F F E E T I M E ☕