Seen and unseen, tiny bits of data are hard at work on every website. Search engines and social networks are using this information. But are you making them work for you? Microformats, microdata, metadata, microcontent: what are they, what do they do, and how can you use them to attract visitors and improve SEO.
Following the presentation, attendees will leave with answers to the following:
1. What is microdata?
2. How is it influencing social networks?
3. How is it influencing SEO?