Seen and unseen, tiny bits of data are hard at work on every website. Search engines and social networks are using this information. But are you making them work for you? Microformats, microdata, metadata : what are they, what do they do, and how can you use them to attract visitors and improve SEO on your WordPress site.
This will be a presentation in three parts: a brief introduction to structured data, some easy actionable steps for the intermediate blogger, and some code examples for those hoping to integrate microformats or microdata into their WordPress themes and plugins.