measurements. But! Vendors are now producing tools that span both categories. The combination of both shows how our websites are being used at a large and individual scale.
visitors who enter the site and leave the site rather than continue to the next site. Where the visitors land on the page (homepage, services etc.) How long visitors spent on the site WHAT CAN THIS TELL US? Are there some pages that are not working? Is there content that needs to be changed?
data your browser is sharing with your favorite websites. We know that there are two categories of data analysis: Off-site and On-site, which when combined can provide a somewhat reliable description of how are websites are used. It now depends on how we use this information to optimise the web experience for the user.