www.ccustomer.se Methodical and fact-based client management.
Our view of methodical and fact-based marketing. The knowledge about your customers are crucial in order to remain at the forefront in the rapid changeof the market. Our services aim for the following: • Keep and develop your existing customersIt costs 6 to 7 times more to get a new customer than to keep an existing one (Frederick F.Reicheld, "The Loyalty Effect”). Yet many companies focus disproportionately on attracting newcustomers instead of working methodically and fact-based to understand, maintain and developthe existing ones. • Work methodically, proactively and fact-basedProactive client management requires consensus on the purpose, focus and goal with the clientmanagement. A proactive work process increases the likelihood of retaining and developing yourcustomers over time and meet customers’ total need. • Measure your customers and see the result of your marketing investmentsDespite large investments within the marketing area, there are few companies that measure theimpact of the work. By measuring your customers, you are able to see and take control over theresults of your work.