CharacTour's Personalization Technology

Transcript

1. charactour Patented personalization technology for increasing subscriber retention and providing valuable data insights
2. 2 Personalized entertainment recommendations are not personal. CharacTour adds a missing human dimension.
3. For example, plot-based engines tend to recommend violent fantasy shows to fans of Game of Thrones, but... 3
4. …CharacTour’s data shows that bloody battles are not the only reason they’re watching: they form personal bonds to characters. 4 His fans are “crude” and “cynical” Her fans are “determined” and “organized” Her fans are “brainy” and “manipulative” His fans are “sexy” and “social” His fans are “crude” and “cynical” His fans are “risk-takers” and “cocky”
5. Recommendations need to be more nuanced. A title’s fans have different preferences depending on their favorite character. 5 Jon Snow’s fans like Don Draper in Mad Men Daenerys Targaryen’s fans like Alicia Florrick in The Good Wife Cersei Lannister’s fans like Fiona Goode in American Horror Story Jaime Lannister’s fans like Bellamy Blake in The 100 Tyrion Lannister’s fans like Erlich Bachman in Silicon Valley
6. We have gathered our data insights from 350K+ registered users through an engaging quiz relating to 23 trait spectrums. 6
7. Self-reported quiz answers power our personality-based recommendations. 7 Step 1: User takes our quiz. Example: they say they are cynical, intellectual, and reserved. Step 2: User is systematically matched to their distinct “Personality Cohort.” Step 3: Filtering of each Cohort provides personality-based recommendations.
8. In addition to personality-based title recommendations, CharacTour suggests characters to watch. Your Character Recommendations Since You’re a Fan of Dean Winchester… If You’re “Social,” You May Like… 8 ...You May Also Like Abigail Hill The Favourite Alien Spring Breakers Dev Shaw Master of None Ken Miles Ford vs. Ferrari Fiona Gallagher Shameless Oliver Call Me By Your Name Emily Dickinson Dickinson Jax Teller Sons of Anarchy Sabrina Spellman Chilling Adventures of..
9. With 1.5 million unique visitors in the past 12 months, our platform has high Google rankings for character searches: 9 Princess Fiona Shrek #2 Lip Gallagher Shameless #2 Dominic Toretto Fast and the Furious #3 Sid Ice Age #3 Monica Geller Friends #3 Damon Salvatore Vampire Diaries #3 Morticia Addams Addams Family #3 Meredith Grey Grey’s Anatomy #4 Octavia Blake The 100 #4 Jonathan Byers Stranger Things #4
10. 10 In September 2019, CharacTour was issued a utility patent that includes machine learning techniques to assess characters’ personalities and personality-based filtering.
11. Our academic partner’s study will be published in a leading journal in early 2020. 11 Three experiments with over 1,500 consumers, and an analysis of company data from CharacTour expose that similarity to a “bad” person can be quite attractive. Dr. Derek Rucker Kellogg Business School Advertising Strategy Professor Co-chair of Faculty Research
12. 12 We are seeking to partner with a streaming company to increase subscriber retention. * Assuming $10 monthly subscription rate Subscribers 5 million 10 million 15 million Additional Months Retained 1 2 3 Incremental Revenue* $50 million $200 million $450 million
13. 13 Next step: deploying CharacTour’s technology in one or more test pilots 1. Quiz for personality-based recommendations on streaming site 2. Personalized emails featuring what and who to watch 3. Character-focused marketing promotions aimed at lowering cost of subscriber acquisition TV Shows For Your Personality
14. A collaboration could also include a “deep dive” into personality data insights for marketing and development. Determined Cunning Cocky Solitary Fearless Cynical Solitary Brainy Self-involved Neurotic Laidback Sensitive Sensitive Social Laidback Polite Happy Humble Happy Polite Selfless Self-involved Sad Cynical Chatty Organized Hotheaded Immature Fearless Crude Immature Cynical Quirky Humble Hotheaded Clumsy 14
15. Contact CharacTour Kim Foerster Founder & CEO Chicago, IL 202.286.8339 kim@charactour.com Read More