about yourself You’re being judged the audience is complex, often times vague The stakes are high my job, my career, my lifestyle, my life! are on the line Our work as Product Designers is often intangible solving this problem is part of the solution!
create a persona! • Who are you competing with? • What is your USP (unique selling proposition) • What is the current job landscape? • Your identity across channels Product Design portfolio: Deﬁne & research stages
your positioning (UX/ID or ID+VD, • user research etc.). • Callout the key skill, problem solving, key takeaway in the chosen projects. • Your role and credit team. • Highlight the project success metrics. Product Design portfolio: Create stage
“why” for each step • Share your learnings • Highlight pivots & evolution of thinking • Keep it comprehensive & to the point! • Make sure the project is not under an NDA Product Design project case studies are about…
content is king • time box this work like any other project! • know your audience • simple, memorable brand • test it, get feedback from colleagues, mentors • watch out for sensitive content, copyrights • prepare the portfolio with context (online, phone, in- person) • often times less can be more • tell an engaging story