Coherency vs. Consistency when designing across platforms

Presented at the Betfair Global UE Summit 2012, West London, UK. Betfair is the largest online sports betting service with a suite of products from web, desktop, mobile across iOS and Android.

"One size does not fit all" is core to problem solving in Design and reating USER experiences. As Principal Mobile lead I collaborated with cross-functional stakeholders helping with product design for mobile in defining and achieving user and business goals.

Transcript

1. CONSISTENCY VS. COHERENCY Designing for Touch, in a world of choices Chetana Deorah Principal User-Experience Designer, Mobile Betfair San Francisco
2. • FRAMING THE CONTEXT • DESIGNING USER EXPERIENCES FOR TOUCH: BETFAIR IPAD & ANDROID / SF OFFICE HMM.. HOW? • CONSISTENCY IS… UE Summit. May 2012. THE WHAT Consistency is…not the same. Designing for Touch. 1
3. UE Summit. May 2012. THE WHAT Consistency is…not the same. Designing for Touch. 2
4. WHAT DOES CONSISTENCY MEAN TO YOU? UE Summit. May 2012. THE WHAT Consistency is…not the same. Designing for Touch. 3
6. WHY THE BUZZWORD. UE Summit. May 2012. THE WHY Consistency is…not the same. Designing for Touch. 5
7. WHY THE BUZZWORD. 6 UE Summit. May 2012. THE WHY Consistency is…not the same. Designing for Touch.
8. WHY THE BUZZWORD. UE Summit. May 2012. THE WHY Consistency is…not the same. Designing for Touch. 7 • …we are now creating experiences across multi-media and need to be consistent
9. WHY THE BUZZWORD. UE Summit. May 2012. THE WHY Consistency is…not the same. Designing for Touch. 8 • …we are now creating experiences across multi-media and need to be consistent • …we are a global company and therefore need to be consistent
10. WHY THE BUZZWORD. UE Summit. May 2012. THE WHY Consistency is…not the same. Designing for Touch. 9 • …we are now creating experiences across multi-media and need to be consistent • …we are a global company and therefore need to be consistent • “…when I hear the word summit…look n feel that is consistent and localized”
11. WHY THE BUZZWORD. UE Summit. May 2012. THE WHY Consistency is…not the same. Designing for Touch. 10 • …we are now creating experiences across multi-media and need to be consistent • …we are a global company and therefore need to be consistent • “…when I hear the word summit…look n feel that is consistent and localized” • while being an asset, can easily become a liability ;-)
12. WHY THE BUZZWORD. UE Summit. May 2012. THE WHY Consistency is…not the same. Designing for Touch. 11 In today’s world…
13. OUR CHALLENGE AT BETFAIR: CONTEXT UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 12
14. OUR CHALLENGE AT BETFAIR: COMPLEX UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 13
15. OUR CHALLENGE AT BETFAIR: COUNTRIES/ CULTURES UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 14
16. DESIGNING USER EXPERIENCES FOR TOUCH The Products + The People + The Process
17. FROM ANZA TO BEALE TO CASTRO UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 16
18. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 17
19. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 18
20. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 19
21. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 20
22. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 21 IPAD INTERACTION DESIGN CORE ASSETS
23. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 22 IPAD (IOS) VISUAL DESIGN CORE ASSETS
24. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 23 FROM AMARETTO TO BOURBON
25. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 24
26. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 25 MARKET VIEW ON ANDROID (AMARETTO)
27. UE Summit. May 2012. THE WHAT & WHY Consistency is…not the same. Designing for Touch. 26 ANDROID INTERACTION DESIGN
28. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 27 ANDROID VISUAL DESIGN CORE ASSETS
29. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 28 CREATING “D”/ UX EXPERIENCES PEOPLE/ TEAM PROCESS/ TOOLS & COLLABORATION PRACTICE/ CONSISTENCY IN OUR WAYS!
30. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 29 THE PEOPLE: THE TEAM
31. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 30 THE PROCESS: DESIGN DECISIONS
32. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 31 THE PROCESS: DESIGN DECISIONS
33. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 32 THE PROCESS: DESIGN DECISIONS
34. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 33 THE PROCESS: DESIGN DECISIONS
35. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 34 THE PROCESS: DESIGN DECISIONS
36. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 35 THE PROCESS: TOOLS & COLLABORATION
37. UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch. 36 THE PROCESS: TOOLS & COLLABORATION
38. CONSISTENCY IS NOT THE SAME.
39. 38 CONSISTENCY… IS BEST ADDRESSED BY BRAND BUILDS LOYALTY IS ACHIEVED OVER TIME IS A SET OF RULES IS ABOUT REPETITION UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch.
40. 39 USER EXPERIENCE DESIGN FOR TOUCH IS PROBLEM SOLVING IS CONTEXT SENSITIVE CAPTURES AN ESSENCE OF THE WHOLE [GUIDROZ] IS FUNCTIONAL, LOGICAL, INTUITIVE IS TANGIBLE IS TASK-ORIENTED UE Summit. May 2012. THE HOW Consistency is…not the same. Designing for Touch.
41. UX DESIGN: CONTEXT. CONCEPTS & CONSISTENCY UE Summit. May 2012. Consistency is…not the same. Designing for Touch. 40 http://precious-forever.com/2011/05/26/patterns-for-multiscreen-strategies/ COHERENCY
42. OUT THERE UX DESIGNS: EVERNOTE UE Summit. May 2012. Consistency is…not the same. Designing for Touch. 41
43. OUT THERE UX DESIGNS: MINT UE Summit. May 2012. Consistency is…not the same. Designing for Touch. 42
44. OUT THERE UX DESIGNS: SPOTIFY UE Summit. May 2012. Consistency is…not the same. Designing for Touch. 43
45. THANK YOU chetana.deorah@betfair.com Principal User-Experience Designer, Mobile Betfair San Francisco