Yahoo! Mail Proposal for "Simplelegant" in Design

Presented to cross-functional stakeholders the value of "simplelegant" as a product design strategy in acheiveing user-experience and business goals for Yahoo! Mail

Transcript

1. SIMPLELEGANT
   

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2. SIMPLE ELEGANT
   in what we create
   how we create
   when we create
   and …why?
   

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3. SIMPLE ELEGANT
   what product(s) | how process, teams, communication | when timing, relevance | …why goals
   

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4. SIMPLE ELEGANT
   what product(s) | how process, teams, communication | when timing, relevance | …why goals
   

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5. SIMPLE
   what product(s) | how process, teams, communication | when timing, relevance | …why goals
   REDUCE
   How simple can we make it? <> How complex does it have to be?
   

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6. SIMPLE
   what product(s) | how process, teams, communication | when timing, relevance | …why goals
   ORGANIZE
   makes more seem less
   organize products. people. processes. plans.…purpose!
   

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7. SIMPLE
   what product(s) | how process, teams, communication | when timing, relevance | …why goals
   LEARN
   sharing knowledge on how to. save time.
   how to use the product. knowledge makes everything simpler
   cross-disciplinary communication
   trends and timeliness
   

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8. SIMPLE
   what product(s) | how process, teams, communication | when timing, relevance | …why goals
   CONTEXT
   simple for who, by whom
   simplicity is relative. create simple functionality relevant to the USER
   what is simple in US can be complex in Asia
   

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9. SIMPLE
   what product(s) | how process, teams, communication | when timing, relevance | …why goals
   EMOTIONS
   relationship to our products. amongst our teams. within our processes
   empathy. If the functionality can be truly simple, then its success can be measure by way
   of emotional response
   

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10. SIMPLE
    what product(s) | how process, teams, communication | when timing, relevance | …why goals
    TRUST
    relationship to our products. amongst our teams. within our processes
    “It is easy to make things hard. It is hard to make things easy.”
    

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11. SIMPLE ELEGANT
    what product(s) | how process, teams, communication | when timing, relevance | …why goals
    

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12. SIMPLE ELEGANT
    what product(s) | how process, teams, communication | when timing, relevance | …why goals
    

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13. ELEGANT
    what product(s) | how process, teams, communication | when timing, relevance | …why goals
    FORM
    the beauty. delight. emotion to the function
    elegance of the product (the people, the processes, and …the purpose :-)
    

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14. ELEGANT
    what product(s) | how process, teams, communication | when timing, relevance | …why goals
    HOLISTIC
    sum of the parts can break the whole, if not ALL simple and elegant
    holistic approach
    

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17. Elegantly Simple…
    REDUCE
    ORGANIZE
    EDUCATE
    CONTEXT
    EMOTIONS
    FORM (+ function)
    HOLISTIC
    what product(s) | how process, teams, communication | when timing, relevance | …why goals
    

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