Inneract Project: YDA | www.inneractproject.org

As an Inneract Project volunteer, education enthusiast, I have been teaching Design related classes to youth who are unexposed to design as a career. As part of the class on 'Space & Form' I played this interactive logo quiz with the class which got much excitement and attention!

Transcript

1. LOGOs   SHAPE  ‘em  LOGOS   Space  and  Form  in  Graphic  Design   QUIZ  TIME!  INNERACT  PROJECT  SUMMER  2013  
2. LOGOs   TEXT   TEXT  +  SYMBOL   SYMBOL    
3. LOGOs  
4. LOGOs  
5. LOGOs  
6. LOGOs  
7. LOGOs  
9. LOGOs  
29. 1948  –  1971    Raymond  Loewy     A  certain  Mr  Graham  (of  apparent  ScoRsh  origins)  imported  Samuel’s  kerosene  into  India  and  sold  it  as   ‘Graham’s  Oil’.  He  became  a  director  of  The  “Shell”  Transport  and  Trading  Company,  and  there  is  some  evidence   that  the  Shell  emblem  was  taken  from  his  family  coat  of  arms.       McDonalds  -­‐  Jim  Schindler  in  1962  and  the  idea  was  first  introduced  by  Dick  and  Mac  McDonald  as  arch  shaped   signs  on  the  sides  of  their  then  ‘walk-­‐up  hamburger  stand’     Rob  Janoff,  1977  Apple  logo     Olympic  symbol  -­‐  The  symbol  was  originally  designed  in  1912  by  Baron  Pierre  de  Couberdn,       Carolyn  Davidson  is  a  graphic  designer  best  known  as  the  creator  of  the  Nike  "swoosh".  Was  paid  $35  for  the   design.   Davidson  designed  the  swoosh  in  1971  while  a  graphic  design  student  at  Portland  State  University.     1968,  Daytons  Dry  Goods  Company  launched  as  Target     1986,  the  six-­‐feathered  peacock  (represendng  NBC’s  six  divisions)  has  become  one  of  the  world’s  best-­‐known   birds.  Ivan  Chermayeff  and  Tom  Geismar     Chase  Bank  Designed  in  1961,  when  few  American  corporadons  were  idendfied  by  abstract  symbols,  the  Chase   octagon  has  survived  a  series  of  mergers     WWF  –  1961  –  1986  Bridsh  environmentalist  and  ardst  Gerald  Wajerson  played  a  key  role  in  the  original  panda   logo  by  producing  the  inidal  sketches.       Bob  Kane,  Batman  1940  -­‐2012     Starbucks:  An  evolved  look  for  the  40th  anniversary  of  the  coffee  shop  giant,  created  by  the  Starbucks  in-­‐house  design  team  and   Lippincoj.     Irina  Blok  –  the  Android  designer  who  thought  up  the  logo  
31. Focus  is  on  three-­‐dimensional  design.  We  omen  think  of  art  and  design  in   terms  of  two-­‐dimensional  skills  —  drawing  and  picture-­‐making.  But  the   “real”  world  is  three-­‐dimensional  —  nature,  buildings,  our  bodies,  even   space  itself.  Knowing  how  the  complex  3-­‐D  visual  experience  works  is   vital  in  all  aspects  of  visual  art  and/or  design.  Focusing  on  the  unique   problem  of  invendon  in  form,  the  Form  &  Space  curriculum  teaches  the   process  of  imagining,  planning,  construcdng,  and  visually  resolving   students’  three-­‐dimensional  invendons.