the business of Design More than eye candy and pretty pictures globally speaking Not getting lost in translation! at Yahoo Creating unity in diversity a conversation…
Telling the story for and at Yahoo… Creating Digital Products and / or User-Centered Experiences Elements of user Experience Design Jesse James Garrett, 2003
Telling the story for and at Yahoo… Creating Digital Products and / or User-Centered Experiences Elements of user Experience Design Jesse James Garrett, 2003 A Cross-functional engagement Product Management Engineering Sales & Advertising User Experience Design Product Marketing Customer Insights
Telling the story for and at Yahoo… Creating Digital Products and / or User-Centered Experiences Elements of User Experience Design Jesse James Garrett, 2003 http://world.yahoo.com Argentina Brazil Bangalore Beijing HongKong London Paris Sao Paulo Seoul Stockholm Sydney Taipei Tokyo USA UAE ... A Cross-functional engagement Cross-cultural impact, globally Product Management Engineering Sales & Advertising User Experience Design Product Marketing Customer Insights
Basic elements Type. Color. Image. Composition. Form. Balance. Rhythm Lifecycle Brand. Concept. Moodboard. Product (User-Interface) Design. Product Marketing Design. Function Synthesize. Differentiate. First and often last impression. Provide Context. Help Clarify. Complete. Evoke emotion. Recall value. Personalize.
“Rich, elegant, for the sophisticated, but a bit stereotype. One size (read design) fits all. More Western.” “Varied, In Transition.…while there are some common themes most of it feels customized to each product... I don’t feel there is a base design…”
“Approachable, Clean, Usable Boring, XP chubby, Web 2.0ish Juvenile, Campy minus the Camp” “Rich, elegant, for the sophisticated, but a bit stereotype. One size (read design) fits all. More Western.” “Varied, In Transition.…while there are some common themes most of it feels customized to each product... I don’t feel there is a base design…”
“Approachable, Clean, Usable Boring, XP chubby, Web 2.0ish Juvenile, Campy minus the Camp” “Overall - I’d say inconsistent. Most properties seem to align with the brand values but they all have their own individual take on it…” “Rich, elegant, for the sophisticated, but a bit stereotype. One size (read design) fits all. More Western.” “Varied, In Transition.…while there are some common themes most of it feels customized to each product... I don’t feel there is a base design…”
“Approachable, Clean, Usable Boring, XP chubby, Web 2.0ish Juvenile, Campy minus the Camp” “Overall - I’d say inconsistent. Most properties seem to align with the brand values but they all have their own individual take on it…” “Rich, elegant, for the sophisticated, but a bit stereotype. One size (read design) fits all. More Western.” “Outside of a small handful of common elements: universal header, the official logo, etc., and some design patterns, each property for the most part is visually very different from each other…” “Varied, In Transition.…while there are some common themes most of it feels customized to each product... I don’t feel there is a base design…”
“Approachable, Clean, Usable Boring, XP chubby, Web 2.0ish Juvenile, Campy minus the Camp” “Overall - I’d say inconsistent. Most properties seem to align with the brand values but they all have their own individual take on it…” “Rich, elegant, for the sophisticated, but a bit stereotype. One size (read design) fits all. More Western.” “Outside of a small handful of common elements: universal header, the official logo, etc., and some design patterns, each property for the most part is visually very different from each other…” “Varied, In Transition.…while there are some common themes most of it feels customized to each product... I don’t feel there is a base design…” “… leaves things feeling a little disparate”
http://ycorpblog.com/2006/10/27/reflections-on-the-time-capsule/ October 2006 You and what matters to you. The piece attempts simultaneously to express the differences between individuals, and to illustrate the shared ground between people of all ages, races, backgrounds and cultures. Jonathan Harris VISUAL ARTIST-ANTHROPOLOGIST-COMPUTER SCIENTIST-STORYTELLER Yahoo! Time Capsule: “One World. Many Voices.”
‘McDonald’s Strange Menu Around The World’ by Beatrice Adams, www.trifter.com, 2007 31,000-plus restaurants in more than 100 countries McDonald’s global chief marketing officer, is to “create unique personalities for our menu items by telling a story about each one.” Businessweek. Dec 2008
‘Nokia’s Global Design Sense’ by Nandini Lakshman, BusinessWeek, August 2007 Nokia (NOK) is looking to add 2 billion new users by the end of the decade by reaching out to emerging markets, including China, Brazil, Indonesia, Africa, and India. Nokia operates nine satellite design studios located within targeted nations where researchers and designers work to customize its approach to each market. Nokia’s headquarters in Espoo, Finland, spearheaded the strategy and design development. Our designers often go out into the field to understand the world they are designing for. We have an advanced design team that is looking 5 to 15 years out, working on spotting and predicting megatrends in society and coming up with thought-provoking ideas on what mobile design could do to influence and react to these. Nokia 2630 Did you adapt any global design traits for emerg- ing-market customers? Take the Nokia 2630, which is an entry-level phone. We wanted to create a phone that focused on style and fashion, bringing the same sleek de- sign that you see in other parts of our range to this market while at the same time making it affordable. We wanted to avoid the look of some of the other designs produced for this market, which tend to look “cheaper”—square boxes that look brittle and lack robustness. We created an organic shape with rounded edges and a curved back so that it fits in the hand beau- tifully. We also used special finishes and color contrasts to create a sleek and glossy look and feel. The dimensions of the phone also played an important role; it is one of our slimmest.
“I wish we had a mantra that made clean (simple/ elegant) a given. Then we could focus more on design that creates insane amounts of value sprinkled with bits of amusement and surprise to keep things fresh and dynamic and add a bit of personality to our sites.” Jonathon Bruck, Yahoo! Sunnyvale
“Consistency, consistency, consistency. A clear distinction between what is Yahoo! and what isn’t Yahoo! A visual design checklist to measure how we are doing across the network.” Amanda Jahn, Yahoo! UK
“Like many Yahoos, I’d like to see a much stronger push towards visual consistency: and this goes WAY beyond consistent use of design patterns, etc. While there’s a lot of talk of “simple and elegant”, I want to also see more of a push towards “elegant, sophisticated, and next generation.” Greg Rosenberg, Yahoo! Sunnyvale
“Consistency within context” is the mantra I often use. Having defining elements at the global, regional, and local scale that says “this is Yahoo!”, but also offers a local flavor to bring in personal relevance, wherever the user may be.” Chris Moeller, Yahoo! Global
“…I was around 4 years ago when DTK was started. The concept was liked along with the design but it was the execution or lack of that made it fail. In order to make a system successful you must enforce this effort top down and get buy in from the stakeholders.” Brian Channell, Yahoo! Santa Monica
Argentina Brazil Bangalore Beijing HongKong London Paris Sao Paulo Seoul Stockholm Sydney Taipei Tokyo USA UAE ... Product Management Engineering Sales & Advertising User Experience Design Product Marketing Customer Insights Global by Design : Cross-functional and cross-cultural engagement.
CHETANA DEORAH \ [email protected] \ NOVEMBER 2009 If Yahoo were a car, a celebrity or a movie, in the US, in Arabia, or in the UK, in India, in Brazil, Vietnam, etc. who or what would Yahoo be?
chetanadeorah
mixil
delyinc
morganepeng
mxair95000
kurand
ks91
takumma
rakus_dev
atamaplus
shogouenaka
yd_niku
pauljervisheath
philnash
denniskardys
carmenintech
marcelosomers
shpigford
keathley
zakiyama
searls
samlambert
gr2m
chrisshort