The Fundamentals of UX Design

Transcript

1. The Fundamentals of User Experience Design Mitchelle Chibundu Product Designer, Flutterwave.
2. Hi! I’m Mitchelle and I am a Product Designer. Asides design, some of the other things I care about are: my relationship with God, family and feminism. I’m also obsessed with everything beauty related, from skin care to hair care. I’d say the passion to continuously help people has always existed at my core. If I wasn’t a designer, I’d be dancing on Instagram.
3. Agenda 1. What is User Experience Design? 7. What did we learn? 2. The Key Elements of the UX Process 3. Factors that influence the UX Process 4. Exercise 6. How to improve your UX skills 5. Good UX, Bad UX
4. What is User Experience (UX) Design?
5. User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users.
6. UX Design involves a high level of empathy.
7. Why? What? How?
8. Why? What? How? Motivations Values Views
9. Why? What? How? Functionality Features
10. Why? What? How? Accessibility Aesthetics
11. Factors that influence UX
12. Usefulness: Content should be original and fulfill a need Usable: The pro
13. Usable: The product must be easy to use fulfill a need Desirability: The ima
14. Desirability: The image, identity, brand and other design elements are used to evoke emotions st easy to use Accessible and In
15. easy to use Accessible and Inclusive: The product needs to be diverse, so everyone has a sense of belonging. Credible: T
16. easy to use Credible: The users must trust the product
17. The Key Elements of the UX Process
18. Define Research Analyse Design Test
19. “Design solves a problem - to provide a solution, you first need to understand the problem.”
20. Factors that influence the UX process
21. ⁃ The client ⁃ The project ⁃ The deadline ⁃ The budget ⁃ Experience level of the designer
22. Exercise UX Process Solve Problems
23. A B2B OKR product recently started experiencing high drop-off rate during sign up on their product. From interviews with the users, the designer gathered that the potential users are dropping off, due to high number of information requested during sign up. However, these information requested by the product are all required for their background and compliance check of the user. The information requested are: ⁃ Name of user ⁃ Company name ⁃ Company email ⁃ Phone number ⁃ Upload of Business registration documents ⁃ Company Goals ⁃ Team size Design a sign-up flow that reduces the drop-off rates.
24. Good UX, Bad UX
25. Characteristics of Good UX
26. ⁃ It is usable ⁃ It is invisible ⁃ It is satisfactory ⁃ Duolingo, N26 Banking App
28. “The goal of good UX is to help users do what they want to do when interacting with your business.”
29. How to improve your UX skills
30. 1. Setting design goals for yourself. 2. Practice active listening. 3. Build storytelling skills. 4. Never settle for one idea. 5. Let go of the urge to make things perfect. 6. Learn to sketch. 7. Take notes.
31. What did we learn?
32. Recommendations
33. •Don’t Make Me Think — Steve Krug •Design of Everyday Things — Don Norman •100 Things Every Designer Needs to Know About People — Susan Weinschenk •UX Collective
34. Q&A Twitter: @_bigmitch Instagram: @mac.vida