Mizzou Esports Brand Strategy

Worked with Mizzou Esports in Fall 2021 in my Sports & Entertainment Promotion course to develop a full strategic campaign. The role was account executive and strategist. I also played a major role in designing the presentation.

Transcript

2. Consume r C ompetitio n Company
3. SWOT SWOT ANALYSIS ANALYSIS Early mover MSi equipment Alumni Awareness on campus Stigma Alumni Addition facilities Streaming Esports growth Shipping problems Too much playtime Other competitive college programs Other Twitch streams
4. Undergrad Sophomore, Computer Science St. Louis, MO . "I love to play Rocket League and want to be involved in Mizzou Esports but don't know how"
5. High School Senior Chicago, IL "I'm looking for a college that offers a competitive League of Legends Esports team and has a top-tier STEM program"
6. Creative Brief
7. Creative Brief
8. Creative Brief
9. WHERE WHERE CHAMPIONS CHAMPIONS ARE MADE ARE MADE
10. The MSI Mizzou Esports state-of-the-art facility is a safe space open for students from all walks of life to compete like a champion. Mizzou Esports: Where Champions Are Made
11. Only sport at Mizzou with a national championship in decades (last team national championship was men's indoor track and field 1964). The varsity Esports team trains like champions, maintains a school/game balance, and uses state of the art equipment sponsored by MSi. Anyone can come be a champion.
17. Highlights Schedule Introdution/Interview Weekly Social Media post: Social media take over days Announcing new facility Travel Vlog Game explanation/ play by play Examples of post:
18. SOCIAL MEDIA TIPS Set yourself apart from other campus opportunities Keep things fun Be creative, funny and engaging. 1 Emphasize success Mizzou Esports has the resume so why not promote it. 2 Available to anyone Let it be know where your located and anyone can come and play. 3
19. EMAIL BLAST • Before the Spring semester • During the first week of spring semester •During Welcome Week • During first week of Fall semester
20. CAMPUS SIGNAGE
21. ARE YOU READY ARE YOU READY TO BE A CHAMPION? TO BE A CHAMPION?