Schnucks Brand Campaign Presentation

Schnucks had recently opened a brand new health food store called EatWell and in Spring 2021 in Retail Marketing, we were tasked with bringing more excitement and customers to Eat Well. My position was design, designing the presentation, and flyers within the presentation. Also developed most of the strategy for our campaign. In the end, we finished 3rd in the competition and received a $25 Schnucks gift card.

Transcript

1. Case Study By Maya Armour, Emily Barabasz, Christion Rice, and Trent Tarantino
2. Agenda Current Trends SWOT Analysis Our Plan Our Recommendation Q&A 1. 2. 3. 4. 5.
3. CURRENT TRENDS CONSUMERS PERSONALIZATION E-COMMERCE CONVENIENCE Consumers are wanting a more personalized shopping experience Consumers are looking to eat healthier and want to buy foods that are fresh With new technologies stores have to push for an Onmichannel experience Stores that consumers can navigate easily with a knowledgeable staff
4. SWOT Analysis WHAT MAKES EAT WELL DIFFERENT FROM A TRADITIONAL GROCERY STORE? WHAT CAN EAT WELL DO DIFFERENTLY?
5. S W O T Prime location One of the few natural and fresh grocery stores Skilled staff Backed by Schnucks - a fortune 500 company Wide variety of healthy and high-quality products The store is still relatively new Lacking in social media/website One location Consumer perception Tap into the community Develop additional stores New technologies and app development Facing competition (Walmart, Aldi, Hyvee, Target) EDLP grocery stores in the area
6. Our Plan DrinkWell Juiced LiveWell
7. drink A beer and wine tasting event hosted by EatWell
8. Key Questions How would you change this store to make it even more impactful? Does it have the right assortment of products and services to cater to the neighborhood's needs and wants? Is the EatWell store differentiated compared to the traditional grocery stores? If so, how? 1. 2. 3.
9. Wine and beer tasting event Customers would receive a 10% off coupon What is it? Samples, sponsors, and ads Local wineries and breweries
10. A community event that works with local vendors Memorable Increased foot traffic Indulgence
11. Potential Vendors
12. juiced juiced
13. Key Questions Is the EatWell store differentiated compared to the traditional grocery stores? If so, how? How can we enhance the physical shopping experience while connecting with customers through omnichannel? 1. 2.
14. Free Samples of different "juiced" produce Weekly quiz where customers guess what was in their "juiced" drink What is it? Winners will receive a prize (gift card, coupon, points) Newsletter/real stories from local farmers
15. "juiced" is a transition towards a healthy lifestyle We want to... -Educate the community -Show new customers how eating healthy can be a pleasurable experience -Attract a younger demographic who might not have the time to eat healthy
16. What is the competetion doing?
17. juiced Question 6 juiced Grown in hot, tropical climates on herb plants that look like trees... Grapefruit pineapple Bananas Time: 7 secs In-app Quiz
18. Fitness and Nutritionist app live
19. Key Questions How can we change this store to make the omnichannel even more impactful? How well does the EatWell store live up to the brand image laid out in the EatWell Brand Background Presentation? 1. 2.
20. EatWell' Virtual Nutritionist will suggest items tailored to you Enter height, weight, sex, age, allergies, and goals you want to achieve Adds personalization and encourages goal setting through EatWell app The virtual app emphasises the wellness aspect of the brand What is it? How does it connect to our key questions? Brings an innovative experience Personalization 170 lbs Weight 5 ft Height 8 in Age 25 Allergies Goals Eat more fiber Peanuts Well Eaterr Name
21. What is it? How does it connect to our key questions? Reinforces the idea of eating healthy Adds innovation and accessibility Augmented Reality Out-of-store App will allow them to get the product delivered via instacart/in-store pickup Customers can scan the barcode of a product and the app will open a virtual cookbook Customers can save different recipes within the cookbook along with receiving special coupons Recipe Archive The in-store App will show a virtual location map of each item Salmon 4 salmon portions 1/2 teaspoon salt 1/2 teaspoon black pepper 2 teaspoons extra virgin olive oil 4 tablespoons fresh lemon juice 8 garlic cloves crushed 2 tablespoons finely chopped fresh dill 1. Season salmon portions with salt and pepper. 2. Heat a large heavy skillet over medium-high heat. Add in olive oil and heat 30 seconds. Place salmon portions into the skillet, starting with the skin side up. Sear 3 to 4 minutes, then flip over and sear the other side 3 more minutes. Move salmon to one side of the pan. 3. Pour lemon juice into empty area of skillet and in garlic cloves and saute 60 seconds. Spoon garlic lemon juice over salmon and cook until fish is cooked through and flakes easily with a fork. 4. Sprinkle fresh dill on top of salmon portions and serve immediately. Garnish with lemon slices if desired. Prep Time 5 minutes Cook Time 10 minutes Total Time 15 minutes Servings - 4 Lemon Garlic Salmon
24. Our Reccomendation live
25. Why LiveWell? Personalization Innovation Accessibility
26. + live
27. SWOT Analysis AFTER LIVEWELL IS IMPLEMENTED
28. S W O T Prime location One of the few natural and fresh grocery stores Skilled staff Backed by Schnucks - a fortune 500 company Wide variety of healthy and high-quality products The store is still relatively new Lacking in social media/website One location Consumer perception (Changed) Tap into the community Develop additional stores New technologies and app development Facing competition (Walmart, Aldi, Hyvee, Target) EDLP grocery stores in the area
29. THANK YOU! QUESTIONS?