Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Schnucks Brand Campaign Presentation

Schnucks Brand Campaign Presentation

Schnucks had recently opened a brand new health food store called EatWell and in Spring 2021 in Retail Marketing, we were tasked with bringing more excitement and customers to Eat Well. My position was design, designing the presentation, and flyers within the presentation. Also developed most of the strategy for our campaign. In the end, we finished 3rd in the competition and received a $25 Schnucks gift card.

Christion Rice

February 08, 2022
Tweet

More Decks by Christion Rice

Other Decks in Marketing & SEO

Transcript

  1. Case Study
    By Maya Armour, Emily Barabasz, Christion Rice, and Trent Tarantino

    View full-size slide

  2. Agenda
    Current Trends
    SWOT Analysis
    Our Plan
    Our Recommendation
    Q&A
    1.
    2.
    3.
    4.
    5.


    View full-size slide

  3. CURRENT
    TRENDS
    CONSUMERS
    PERSONALIZATION


    E-COMMERCE


    CONVENIENCE


    Consumers are wanting a
    more personalized shopping
    experience


    Consumers are looking to eat
    healthier and want to buy
    foods that are fresh


    With new technologies
    stores have to push for
    an Onmichannel
    experience


    Stores that consumers can
    navigate easily with a
    knowledgeable staff


    View full-size slide

  4. SWOT Analysis
    WHAT MAKES EAT WELL DIFFERENT FROM A
    TRADITIONAL GROCERY STORE? WHAT CAN EAT
    WELL DO DIFFERENTLY?

    View full-size slide

  5. S
    W
    O
    T
    Prime location
    One of the few natural and fresh grocery stores
    Skilled staff
    Backed by Schnucks - a fortune 500 company
    Wide variety of healthy and high-quality products
    The store is still relatively new
    Lacking in social media/website
    One location
    Consumer perception
    Tap into the community
    Develop additional stores
    New technologies and app development
    Facing competition (Walmart, Aldi, Hyvee, Target)
    EDLP grocery stores in the area

    View full-size slide

  6. Our Plan
    DrinkWell
    Juiced
    LiveWell

    View full-size slide

  7. drink
    A beer and wine tasting event hosted by EatWell

    View full-size slide

  8. Key Questions
    How would you change this store to make it
    even more impactful?
    Does it have the right assortment of products
    and services to cater to the neighborhood's
    needs and wants?
    Is the EatWell store differentiated compared to
    the traditional grocery stores? If so, how?
    1.
    2.
    3.


    View full-size slide

  9. Wine and beer tasting
    event
    Customers would receive a
    10% off coupon
    What is it?


    Samples, sponsors, and ads
    Local wineries and breweries

    View full-size slide

  10. A community event that
    works with local vendors
    Memorable
    Increased foot traffic
    Indulgence

    View full-size slide

  11. Potential Vendors

    View full-size slide

  12. juiced
    juiced

    View full-size slide

  13. Key Questions
    Is the EatWell store differentiated compared to
    the traditional grocery stores? If so, how?
    How can we enhance the physical shopping
    experience while connecting with customers
    through omnichannel?
    1.
    2.


    View full-size slide

  14. Free Samples of different
    "juiced" produce
    Weekly quiz where
    customers guess what was
    in their "juiced" drink
    What is it?


    Winners will receive a prize
    (gift card, coupon, points)
    Newsletter/real stories
    from local farmers

    View full-size slide

  15. "juiced" is a transition
    towards a healthy lifestyle
    We want to...
    -Educate the community
    -Show new customers how eating healthy can be
    a pleasurable experience
    -Attract a younger demographic who
    might not have the time to eat healthy

    View full-size slide

  16. What is the competetion
    doing?

    View full-size slide

  17. juiced
    Question 6
    juiced
    Grown in hot, tropical
    climates on herb plants that
    look like trees...
    Grapefruit
    pineapple
    Bananas
    Time: 7 secs
    In-app Quiz

    View full-size slide

  18. Fitness and Nutritionist app
    live

    View full-size slide

  19. Key Questions
    How can we change this store to make the
    omnichannel even more impactful?
    How well does the EatWell store live up to the
    brand image laid out in the EatWell Brand
    Background Presentation?
    1.
    2.


    View full-size slide

  20. EatWell' Virtual Nutritionist will suggest
    items tailored to you
    Enter height, weight, sex, age, allergies,
    and goals you want to achieve
    Adds personalization and encourages goal
    setting through EatWell app
    The virtual app emphasises the wellness aspect
    of the brand
    What is it?
    How does it connect to our key questions?
    Brings an innovative experience


    Personalization
    170 lbs
    Weight
    5 ft
    Height
    8 in
    Age 25
    Allergies
    Goals Eat more fiber
    Peanuts
    Well Eaterr
    Name

    View full-size slide

  21. What is it?
    How does it connect to our key questions?
    Reinforces the idea of eating healthy


    Adds innovation and accessibility
    Augmented Reality
    Out-of-store App will allow them to get the product
    delivered via instacart/in-store pickup
    Customers can scan the barcode of a product and the
    app will open a virtual cookbook
    Customers can save different recipes within the
    cookbook along with receiving special coupons
    Recipe Archive
    The in-store App will show a virtual location map of
    each item
    Salmon
    4 salmon portions
    1/2 teaspoon salt
    1/2 teaspoon black pepper
    2 teaspoons extra virgin olive oil
    4 tablespoons fresh lemon juice
    8 garlic cloves crushed
    2 tablespoons finely chopped
    fresh dill


    1. Season salmon portions with salt and
    pepper.
    2. Heat a large heavy skillet over
    medium-high heat. Add in olive oil and
    heat 30 seconds. Place salmon portions
    into the skillet, starting with the skin
    side up. Sear 3 to 4 minutes, then flip
    over and sear the other side 3 more
    minutes. Move salmon to one side of
    the pan.


    3. Pour lemon juice into empty area of
    skillet and in garlic cloves and saute 60
    seconds. Spoon garlic lemon juice over
    salmon and cook until fish is cooked
    through and flakes easily with a fork.
    4. Sprinkle fresh dill on top of salmon
    portions and serve immediately.
    Garnish with lemon slices if desired.


    Prep Time
    5 minutes
    Cook Time
    10 minutes
    Total Time
    15 minutes
    Servings - 4
    Lemon Garlic Salmon

    View full-size slide

  22. Our Reccomendation


    live

    View full-size slide

  23. Why LiveWell?
    Personalization
    Innovation
    Accessibility

    View full-size slide

  24. SWOT Analysis
    AFTER LIVEWELL IS IMPLEMENTED

    View full-size slide

  25. S
    W
    O
    T
    Prime location
    One of the few natural and fresh grocery stores
    Skilled staff
    Backed by Schnucks - a fortune 500 company
    Wide variety of healthy and high-quality products
    The store is still relatively new
    Lacking in social media/website
    One location
    Consumer perception (Changed)
    Tap into the community
    Develop additional stores
    New technologies and app development
    Facing competition (Walmart, Aldi, Hyvee, Target)
    EDLP grocery stores in the area

    View full-size slide



  26. THANK YOU!
    QUESTIONS?

    View full-size slide