Nike Social Media Campaign

Mock Nike social media campaign created for my technical visual storytelling class. Developed posts for Instagram, Snapchat, Facebook, and Twitter using software and technology including Go Pro, iPhone, Premiere Pro, Photoshop, and Canva.

Transcript

2. mer-kyoo r-ee-uhl adjective someone who is clever, lively, quick, and unpredictable.
3. On its debut in 1998, the Nike Mercurial was hailed for its radical, track spike- inspired design, engineered for cut-and-strike speed. After all, “mercurial” by definition means unpredictable, and the players who have served as its muse are celebrated for their quicksilver play. The Mercurial, is designed to disappear—to become one with a player’s foot—so nothing stands in the way of speed.
4. Redifine speed. Redefine Mercurial. #RedefineMercurial
5. Instagram Nike Mercurial athlete, Cristiano Ronaldo, is the most followed person on Instagram with over 410 Million followers Instagram is great for showcasing product - Instagram now has a shop option where you can purchase products directly on Instagram. Polls, add yours, questions, and quizzes are examples of engaging content that can be created within Instagram stories.
8. Twitter Sports fans check into Twitter to communicate, see personalities, and others commentary on trending topics. Twitter has a great sense of community and is popular amongst sports live as they happen. Twitter is great for connecting directly with the consumer as many major companies use Twitter as a customer service line.
10. Facebook Facebook has the largest soccer fan base. It is reported by Facebook that there are over 400 million soccer fans that use their platform. On Facebook, soccer has 3x more followers than any other sport. Facebook is great for posting long form video and connecting with groups of similar interest Facebook is not just for older demographis - Second largest group of Facebook users is 18-24 and the first larger group of users being age 25-34.
13. Snapchat Snapchat is great for interacting with the consumer directly. Snapchat is very informal. It is meant for younger audiences to share photos and videos as they happen in real time. According to Statista, 48% of snapchat users fall between the ages of 15-25 years old which is also Nike Mercurials' target age demographic.