Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Pop Shelf Case Study
Search
Christion Rice
February 08, 2022
Marketing & SEO
1
280
Pop Shelf Case Study
Case study developed for the brand new store Pop Shelf.
Christion Rice
February 08, 2022
Tweet
Share
More Decks by Christion Rice
See All by Christion Rice
FOX Sports Research for 2023 Women's World Cup
christionrice
0
220
Nike Social Media Campaign
christionrice
0
460
Death Wish Coffee Brand Strategy Campaign
christionrice
0
570
Mizzou Esports Brand Strategy
christionrice
0
400
Schnucks Brand Campaign Presentation
christionrice
0
360
KBIA Social Media & Website Analysis
christionrice
0
310
Other Decks in Marketing & SEO
See All in Marketing & SEO
SEO for Brand Visibility & Recognition
aleyda
0
3.2k
SEO Para Visibilidad & Reconocimiento de Marca
aleyda
1
130
Impact Scores and Hybrid Strategies: The future of link building
tamaranovitovic
0
120
Manchester DM - How eCommerce Faceted Navigation can either Supercharge or Sabotage SEO
chrisleverseo
0
110
SEO-Meetup-Hamburg - PageSpeed von Max Böhme - 2025-04-28
maxboehme
2
270
How to Use AI to harness Google APIs
jonathonrobertsseo
0
680
Les daltoniens, les oubliés de l'UX
seomix
0
460
Perfekte Prompts für ChatGPT & Co.: Wie du KI-Tools optimal nutzt
kaispriestersbach
0
160
The Keys for SEO Success Now: What it Takes and How To Tackle Challenges
aleyda
0
290
Google Tag Manager tips that will elevate your analytics game
krmdigitaluk
1
290
Cómo sobrevivir al apocalipsis zombi de AI Overviews gracias a Google Discover - Territorio DSM 25
clarasoteras
0
140
The State of Ecommerce SEO: How to Win in Today's Product SERPs [Featuring US & UK Insights] #Recommerce
aleyda
1
310
Featured
See All Featured
RailsConf 2023
tenderlove
30
1.1k
A better future with KSS
kneath
238
17k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
18
990
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
108
19k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Code Reviewing Like a Champion
maltzj
524
40k
Facilitating Awesome Meetings
lara
54
6.5k
Product Roadmaps are Hard
iamctodd
PRO
54
11k
The World Runs on Bad Software
bkeepers
PRO
70
11k
Six Lessons from altMBA
skipperchong
28
3.9k
Producing Creativity
orderedlist
PRO
346
40k
The Power of CSS Pseudo Elements
geoffreycrofte
77
5.9k
Transcript
CHRISTION RICE
Overview Background Key Issues Alternative Courses of Action Recommendation Overview
Background
Background Dollar General 5 new stores as of 2021 95%
of items priced at $5 or less Dollar Tree, 5 Below, Party City, TJ Maxx
Key Issues Key Issues
Key Issues New to the market Omnichannel retailing Drawing in
middle- and upper- class shoppers
Alternative Courses of Action
Alternative Courses of Action Partnership with Instacart Location, Location, Location
M- Commerce
Recommendation
Recommendation •High income areas (Suburbs of Cities) •Shopping Centers •Big
Box Retailers Location, Location, Location
References https://www.businesswire.com/news/home/20201008005320/en/Dollar-General-Unveils-Exciting- New-and-Differentiated-Retail-Store-Meet-popshelf%21 https://www.modernretail.co/retailers/how-retailers-are-targeting-high-income-customers/ https://fortune.com/2020/10/08/dollar-general-popshelf-stores/ https://progressivegrocer.com/predictable-rise-instacart https://www.babson.edu/academics/executive-education/babson-insight/strategy-and- innovation/the-high-price-of-dollar-stores/# https://newscenter.dollargeneral.com/news/dollar-general-corporation-reports-third-quarter-2020- results.htm
https://www.globest.com/2020/09/10/dollar-stores-show-e-commerce- resilience/?slreturn=20210207182006 https://www.businessinsider.com/mobile-commerce-shopping-trends- stats#:~:text=Insider%20Intelligence%20forecasts%20that%20m,by%20the%20end%20of%202020.