Pop Shelf Case Study

Case study developed for the brand new store Pop Shelf.

Transcript

1. CHRISTION RICE
2. Overview Background Key Issues Alternative Courses of Action Recommendation Overview
3. Background
4. Background Dollar General 5 new stores as of 2021 95% of items priced at $5 or less Dollar Tree, 5 Below, Party City, TJ Maxx
5. Key Issues Key Issues
6. Key Issues New to the market Omnichannel retailing Drawing in middle- and upper- class shoppers
7. Alternative Courses of Action
8. Alternative Courses of Action Partnership with Instacart Location, Location, Location M- Commerce
9. Recommendation
10. Recommendation •High income areas (Suburbs of Cities) •Shopping Centers •Big Box Retailers Location, Location, Location
11. References https://www.businesswire.com/news/home/20201008005320/en/Dollar-General-Unveils-Exciting- New-and-Differentiated-Retail-Store-Meet-popshelf%21 https://www.modernretail.co/retailers/how-retailers-are-targeting-high-income-customers/ https://fortune.com/2020/10/08/dollar-general-popshelf-stores/ https://progressivegrocer.com/predictable-rise-instacart https://www.babson.edu/academics/executive-education/babson-insight/strategy-and- innovation/the-high-price-of-dollar-stores/# https://newscenter.dollargeneral.com/news/dollar-general-corporation-reports-third-quarter-2020- results.htm https://www.globest.com/2020/09/10/dollar-stores-show-e-commerce- resilience/?slreturn=20210207182006 https://www.businessinsider.com/mobile-commerce-shopping-trends- stats#:~:text=Insider%20Intelligence%20forecasts%20that%20m,by%20the%20end%20of%202020.