Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Pop Shelf Case Study

Pop Shelf Case Study

Case study developed for the brand new store Pop Shelf.

983df67ff28fd4fc24d96847687e8d2d?s=128

Christion Rice

February 08, 2022
Tweet

More Decks by Christion Rice

Other Decks in Marketing & SEO

Transcript

  1. CHRISTION RICE

  2. Overview Background Key Issues Alternative Courses of Action Recommendation Overview

  3. Background

  4. Background Dollar General 5 new stores as of 2021 95%

    of items priced at $5 or less Dollar Tree, 5 Below, Party City, TJ Maxx
  5. Key Issues Key Issues

  6. Key Issues New to the market Omnichannel retailing Drawing in

    middle- and upper- class shoppers
  7. Alternative Courses of Action

  8. Alternative Courses of Action Partnership with Instacart Location, Location, Location

    M- Commerce
  9. Recommendation

  10. Recommendation •High income areas (Suburbs of Cities) •Shopping Centers •Big

    Box Retailers Location, Location, Location
  11. References https://www.businesswire.com/news/home/20201008005320/en/Dollar-General-Unveils-Exciting- New-and-Differentiated-Retail-Store-Meet-popshelf%21 https://www.modernretail.co/retailers/how-retailers-are-targeting-high-income-customers/ https://fortune.com/2020/10/08/dollar-general-popshelf-stores/ https://progressivegrocer.com/predictable-rise-instacart https://www.babson.edu/academics/executive-education/babson-insight/strategy-and- innovation/the-high-price-of-dollar-stores/# https://newscenter.dollargeneral.com/news/dollar-general-corporation-reports-third-quarter-2020- results.htm

    https://www.globest.com/2020/09/10/dollar-stores-show-e-commerce- resilience/?slreturn=20210207182006 https://www.businessinsider.com/mobile-commerce-shopping-trends- stats#:~:text=Insider%20Intelligence%20forecasts%20that%20m,by%20the%20end%20of%202020.