Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Pop Shelf Case Study

Pop Shelf Case Study

Case study developed for the brand new store Pop Shelf.

Christion Rice

February 08, 2022
Tweet

More Decks by Christion Rice

Other Decks in Marketing & SEO

Transcript

  1. CHRISTION RICE

  2. Overview Background Key Issues Alternative Courses of Action Recommendation Overview

  3. Background

  4. Background Dollar General 5 new stores as of 2021 95%

    of items priced at $5 or less Dollar Tree, 5 Below, Party City, TJ Maxx
  5. Key Issues Key Issues

  6. Key Issues New to the market Omnichannel retailing Drawing in

    middle- and upper- class shoppers
  7. Alternative Courses of Action

  8. Alternative Courses of Action Partnership with Instacart Location, Location, Location

    M- Commerce
  9. Recommendation

  10. Recommendation •High income areas (Suburbs of Cities) •Shopping Centers •Big

    Box Retailers Location, Location, Location
  11. References https://www.businesswire.com/news/home/20201008005320/en/Dollar-General-Unveils-Exciting- New-and-Differentiated-Retail-Store-Meet-popshelf%21 https://www.modernretail.co/retailers/how-retailers-are-targeting-high-income-customers/ https://fortune.com/2020/10/08/dollar-general-popshelf-stores/ https://progressivegrocer.com/predictable-rise-instacart https://www.babson.edu/academics/executive-education/babson-insight/strategy-and- innovation/the-high-price-of-dollar-stores/# https://newscenter.dollargeneral.com/news/dollar-general-corporation-reports-third-quarter-2020- results.htm

    https://www.globest.com/2020/09/10/dollar-stores-show-e-commerce- resilience/?slreturn=20210207182006 https://www.businessinsider.com/mobile-commerce-shopping-trends- stats#:~:text=Insider%20Intelligence%20forecasts%20that%20m,by%20the%20end%20of%202020.