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Raising Feedback

Raising Feedback

How do we raise feedback? Maybe the better question is, how do we cultivate it, nurture it, and make sure we’re getting actionable feedback from our presentations? Raising Feedback is about just that. Learn seven phrases, or words to design by, that can help us get better feedback.


Chuck Borowicz

May 22, 2012


  1. Raising Feedback The bonsai is shaped to limit growth, redistribute

    foliar vigor to areas requiring further development, and meet the artist's detailed design. Photo source: Flickr, © Hoffheins
  2. Chuck Borowicz Visual designer for EightShapes 11 years in the

    trenches Art Institute of Washington alumni Photo source: Flickr, © hellothomas Hi, I’m
  3. @chuckborowicz Photo source: sxc.hu, © Tombey1984

  4. @Art_Institutes Photo source: sxc.hu, © Tombey1984

  5. Raising Feedback Photo source: Flickr, © Hoffheins

  6. Presenting work is more than just talking about something I

    made. ‣ It’s a chance to educate ‣ Learn something myself ‣ Convince someone my idea will work for them Photo source: Flickr, © j.reed
  7. Photo © Lucasfilm Ltd.

  8. Photo source: Flickr, © Hoffheins Words to design by ‣

    Design with intent ‣ Lead the conversation ‣ Make a list ‣ Create a roadmap ‣ Be confident, not cocky ‣ Get everyone on the same page ‣ Don’t wait for a meeting to get feedback
  9. Design with INTENT Photo source: Flickr, © Hoffheins

  10. Design choices are based on two things ‣ Project Goals

    ‣ My Personal Preference
  11. It’s okay to not have an answer right away! ‣

    Be honest ‣ Acknowledge the point ‣ Make sure to come back with an answer
  12. Lead the CONVERSATION Photo source: Flickr, © threeseamonsters

  13. Left on their own, clients will play Pin The Tail

    On The Donkey Photo source: Flickr, © Glisglis
  14. None
  15. Dan Brown “So, what do you think?” How many times

    have you opened design conversations this way? If you do, and your meetings go anything like mine, you don’t get much direction. Participants may not know how to respond to open-ended invitations for feedback, staring blank-faced and maybe a little bewildered. http://www.eightshapes.com/blog/2012/01/09/getting-better-feedback/
  16. Photo source: Flickr, © kudumomo Simply asking, “what do you

    think?” is asking for a hug.
  17. e right question isn’t, Do you like it?

  18. e right question is, Does this meet our goals?

  19. If you meant to make what you made, you’ll mean

    what you say.
  20. Photo source: Flickr Tell someone where to go, you’ll get

    the candy. Spin them around and get the stick.
  21. Make a LIST Photo source: Flickr, © threeseamonsters

  22. My lists consist of... ‣ Things that I know are

    weak ‣ Things that work, but might make my client uncomfortable ‣ Things I don’t know about — save some space to make notes based on the feedback
  23. Photo source: Flickr, © timo Our list becomes our path.

  24. Photo source: Flickr, © إͳ͠ Can we stray from the

    path? YES!
  25. Photo source: Flickr, © إͳ͠ Do we leave the path

    entirely? NOPE!
  26. Photo source: Flickr, © OiMax Presentations are time-constrained!

  27. Photo source: Flickr, © caribb Create a ROADMAP

  28. Define expectations ‣ What are we talking about today? ‣

    What do I expect you to weigh-in on? ‣ Next steps. Where will we go from here?
  29. Photo source: Flickr, © mindgutter

  30. Photo source: Flickr, © mindgutter Why do we use maps?

    ‣ To get our bearings ‣ We can see where we’re going and what we’ll go through towards the destination ‣ We’ll be alerted to transfers or obstacles ahead of time
  31. Clients want to know why they’re looking at something just

    as much as they want to understand my rationale.
  32. Failing to preface a presentation means my audience spends more

    time guessing and less time listening.
  33. Photo source: Flickr, © chrissam42 Be Confident NOT COCKY

  34. Photo source: Flickr, © raichovak What’s your tone? ‣ How

    I phrase a question is just as important as what I’m asking ‣ Sounding like a pro will help you become a pro ‣ Being polite is awesome!
  35. Some of the best talent in our field are known

    first for being nice. ey’re known second for their skills.
  36. Get Everyone On THE SAME PAGE Photo source: Flickr, ©

  37. Why do we need consensus? ‣ Requests made outside the

    group still need to be approved by the group ‣ Working on requests not approved by the group means I might be burning time and budget I don’t have
  38. Yup, another list ‣ Build it during the presentation ‣

    Put it where everyone can see it ‣ Adding someone’s thoughts as they happen makes them feel more like part of the process Photo source: Flickr, © ellenm1
  39. Photo source: Flickr, © danmachold Sketching Studios ‣ A more

    efficient way to explain complex ideas ‣ Drawings can be modified ‣ Sketching helps us solve problems we only discovered because we sketched.
  40. If you’re opening up Photoshop to solve design problems and

    not sketching first, You’re Doing It Wrong. Photo source: Flickr, © youngdesign. Adobe Photoshop and its logo are © Adobe Systems Incorporated. All rights reserved.
  41. Don’t Wait For e Presentation TO GET FEEDBACK Photo source:

    Flickr, © Grufnik
  42. Who can we call on? ‣ Co-workers ‣ Friends ‣

    Family? Maybe not, unless we want that hug Photo source: Flickr, © c.a.s.e.y
  43. Use Social Media ‣ Dribbble and Forrst ‣ Twitter +

    CloudApp ‣ Flickr Groups
  44. Photo source: Flickr, © Hoffheins Words to design by ‣

    Design with intent ‣ Lead the conversation ‣ Make a list ‣ Create a roadmap ‣ Be confident, not cocky ‣ Get everyone on the same page ‣ Don’t wait for a meeting to get feedback
  45. Photo source: Flickr, © Hoffheins anks for listening :)