Words matter. We know that. But, what if you could quantify the value of the words you use to determine ROI? In this presentation, I will show you how making simple changes to your everyday vocabulary can drive massive returns for your personal and business growth. How do I know this? Before I founded my company, built teams, landed clients, I spent well over 10,000 hours as a copywriter, helping brands connect with consumers using the right words. I learned through firsthand experience how words could shape opinions, change perceptions, and transform actions. This is not a course on copywriting, however. I will not teach you how to write a great headline in this course. What I will provide you with is just 5 words that when used correctly can transform your life. These are everyday words you are already using. Now learn when and how to use these words and pay attention to how they drive your ROI.