Data Misuse is Facebook's Real Best Friend

At an event in Leeds called BBBig Ideas, I was asked by Ivor Tymchak to do a lightning talk (also called Bettakultcha talks or Pecha Kucha talks) about the topic: It's not about me.

Well, I know a bit about Facebook. I work with it daily because I'm in the marketing game, and Facebook had been troubling me for a while. Their constant abuse of privacy and their user's data gave me an idea.

Transcript

1. Data misuse is Facebook’s real friend Craig Burgess
5. …and they don’t delete all of it
6. Facebook deletes your content, but not the content your friends have made about you. Messages Photos of you Status updates about you Log files 
 about you
7. But you’re safe if you’ve never had a Facebook account, right?
9. Your phone number Your name Your address Your email address
10. Anything you upload to Facebook can be used by Facebook for pretty much anything
11. Specifically, when you share, post, or upload content that is covered by intellectual property rights (like photos or videos) on or in connection with our Products, you grant us a non-exclusive, transferable, sub- licensable, royalty-free, and worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of your content
12. …In addition, content you delete may continue to appear if you have shared it with others and they have not deleted it…
14. …It’s perfectly designed, like a fruit machine in a casino, to give us a tiny sliver of pleasure when we use it… A Facebook user says, “What am I missing out on? Did anyone ‘like’ my joke?”