Freelancing Fundementals - Allison Bran

Transcript

1. FREELANCE FUNDAMENTALS A purpose-driven approach for launching (or revitalizing) your business ALLISON J. BRAN FOUNDER + CEO REX Marketing + Design Inc.
2. AGENDA My background REX Marketing + Design Inc. 5 fundamentals Questions (jot them down)
3. My Background.
4. About Me MATH NERD STRATEGIC ATHLETE ACTION CREATIVE INTUITION
5. PHYSIO 1997 COLLEGE 1999 SOFTWARE COMPANY 2001 BUSINESS SERVICES 2001 FIRST-TIME FREELANCER 2006 REX MARKETING + DESIGN 2002 MANUFACTURING, DISTRIBUTION & RETAIL My Journey
6. REX Marketing + Design Inc.
7. The girl in the jean jacket. MY FREELANCE MOTIVATION More flexibility (time) More variety (satisfaction) Good clients (values) Family + finances (goals)
8. Business cards. Lots of business cards. FREELANCE BEGINNINGS Hustle + making it up Networking (BNI) Small projects + small payouts Giving it (time) away Feast or famine Lots of drive + passion
9. Today: Mompreneur + a growing agency. GROWTH THROUGH FUNDAMENTALS International awards Growing (awesome) team Growing family Living my purpose
10. REX core TEAMWORK MAKES THE DREAM WORK AMANDA EVA ALLISON MELISSA CHRISTIAN BREE
11. 5 fundamentals.
12. PRE-FUNDAMENTALS Your talent is just the beginning. Be great. Keep improving. But don’t rely on it to carry you. 0
13. FUNDAMENTALS Be obsessed with providing value. Do more than others would. Take your clients’ goals personally. 1
14. FUNDAMENTALS Know yourself. Trust your value. Don’t fix it… feature it! Your difference is your USP. 2
15. FUNDAMENTALS Pocket the puzzle pieces. Say yes to positive people, projects + momentum. Trust the process. 3
16. FUNDAMENTALS Get a coach. You can’t see the picture when you’re in the frame. 4
17. FUNDAMENTALS Know your WHY. It needs to be bigger than the knockdown. 5 > WATCH VIDEO
18. MARKETING YOUR CREATIVE BUSINESS Know your business’ WHY. People don’t just buy what you do, they buy why you do it. TIP
19. Let’s recap… FREELANCE FUNDAMENTALS 1 Be obsessed with providing value. 2 Know yourself. Trust your value. 3 Pocket the puzzle pieces. 4 Get a coach. 5 Know your WHY.
20. REQUEST WORKSHEETS allison@startwithrex.com CONNECT + FOLLOW + LIKE FOR FREELANCE OPPORTUNITIES www.startwithrex.com SOCIAL @startwithrex Questions + take-home.
22. BRANDING Brand Discovery Positioning + Strategy Revitalization Culture Development Brand Adoption Coaching Brand Identity Brand Naming Retail/Space Engagement MARKETING Marketing Strategy Marketing Action Plans Business Development Tools Marketing Audits Campaign + Launch Plans SALES GROWTH Sales Process + Approach Sales Tools Sales Presentations Training + Team Development WEB + APP + SOCIAL Communication + Content Strategy Lead Generation Customer Engagement Website Design App GUI Design Social Media Branding GRAPHIC DESIGN Brand Platform Printed Collateral Advertising Stationary Info-Graphics Social Graphics What we do REX IS A FULL-SERVICE AGENCY