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Client experience design

C1d9295b73069d0182d61895048713d8?s=47 DaFED
February 08, 2016

Client experience design

DaFED#40
Speaker: Marko Dugonjić
Za oblikovanje uspešnog korisničkog iskustva potrebno je osim uključivanja korisnika, razumeti potrebe i poslovne ciljeve klijenta, a najveći izazov je pronaći zlatnu sredinu između te dve naizgled suprotstavljanje grupe. Saznajte kako poboljšati proces od prodaje do realizacije i uspešnije sarađivati s klijentima.

C1d9295b73069d0182d61895048713d8?s=128

DaFED

February 08, 2016
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Transcript

  1. CLIENT EXPERIENCE DESIGN Marko Dugonjić Creative Nights DaFED, Novi Sad,

    03. 02. 2016
  2. None
  3. Creative Nights

  4. None
  5. Source: h p://blog.njuskalo.hr/brojke-koje-pricaju-pricu

  6. 20.000.000 MONTHLY VISITS

  7. 20.000.000 MONTHLY VISITS 4.500.000 POPULATION OF CROATIA

  8. 90.000 EMPLOYEES

  9. None
  10. CLIENT EXPERIENCE DESIGN

  11. ❝ Designers need to understand their customers, and in many

    cases, the customer is the person who purchases the product, not the person who actually uses it. — Don Norman
  12. STAKEHOLDERS

  13. 5 GET CLIENTS

  14. Word of Mouth

  15. ❝ The keys to getting referrals: 1. Be pleasant to

    work with 2. Do good work — Mike Monteiro
  16. Word of Mouth Show, don’t tell

  17. Word of Mouth Show, don’t tell Don’t overwhelm

  18. Word of Mouth Show, don’t tell Don’t overwhelm Mission impossible

    ready
  19. Word of Mouth Show, don’t tell Don’t overwhelm Mission impossible

    ready Prototype the relationship
  20. 4 DEVELOP SHARED UNDERSTANDING

  21. ❝ Teams that attain a shared understanding are far more

    likely to get a great design than those teams who fail to develop a common perception of the project’s goals and outcome. — Jared Spool
  22. Audit everything

  23. Audit everything Conduct usability testing

  24. Audit everything Conduct usability testing Forget no one

  25. Audit everything Conduct usability testing Forget no one Define the

    project goal
  26. Audit everything Conduct usability testing Forget no one Define the

    project goal Establish policies
  27. WHAT POLICIES? – Web standards conformance – Content parity –

    Performance budget – Information budget – Accessibility conformance – Google’s PageSpeed score
  28. Audit everything Conduct usability testing Forget no one Define the

    project goal Establish policies Prototype general direction
  29. ❝ The trick is to delay precise specification of the

    product requirements until some iterative testing with rapidly deployed prototypes has been done, while still keeping tight control over schedule, budget and quality. — Don Norman
  30. 3 SET EXPECTATIONS

  31. Chunk the project

  32. Chunk the project Create an availability plan

  33. Chunk the project Create an availability plan Project timeline →

    Journey map
  34. TROUBLE SPOT LOW POINT HIGH POINT ADAPTIVE PATH'S GUIDE TO

    EXPERIENCE MAPPING http://mappingexperiences.com
  35. 2 FACILITATE COLLABORATION

  36. ❝ Producing a good product requires a lot more than

    good technical skills: it requires smoothly functioning, cooperative and respectful organization. — Don Norman
  37. Include everyone

  38. Include everyone Meet them where they are

  39. Include everyone Meet them where they are Send small updates

    often
  40. Include everyone Meet them where they are Send small updates

    often Teach them to sketch
  41. Include everyone Meet them where they are Send small updates

    often Teach them to sketch Use simple tools
  42. TOOLS – task lists – prototypes – workshops – design

    sprints – meeting minutes
  43. 1 DETACH

  44. No personal preferences

  45. ❝ Sometimes we have to be the one without opinions

    or preferences so we can weight all the opinions and find the best way forward for everyone involved. — Abby Covert
  46. No personal preferences Make the client look good

  47. No personal preferences Make the client look good If you

    love it, set it free
  48. No personal preferences Make the client look good If you

    love it, set it free Don’t burn bridges
  49. HVALA! Marko Dugonjić Creative Nights DaFED, Novi Sad, 03. 02.

    2016