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Client experience design

February 08, 2016

Client experience design

Speaker: Marko Dugonjić
Za oblikovanje uspešnog korisničkog iskustva potrebno je osim uključivanja korisnika, razumeti potrebe i poslovne ciljeve klijenta, a najveći izazov je pronaći zlatnu sredinu između te dve naizgled suprotstavljanje grupe. Saznajte kako poboljšati proces od prodaje do realizacije i uspešnije sarađivati s klijentima.


February 08, 2016

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  1. ❝ Designers need to understand their customers, and in many

    cases, the customer is the person who purchases the product, not the person who actually uses it. — Don Norman
  2. ❝ The keys to getting referrals: 1. Be pleasant to

    work with 2. Do good work — Mike Monteiro
  3. ❝ Teams that attain a shared understanding are far more

    likely to get a great design than those teams who fail to develop a common perception of the project’s goals and outcome. — Jared Spool
  4. WHAT POLICIES? – Web standards conformance – Content parity –

    Performance budget – Information budget – Accessibility conformance – Google’s PageSpeed score
  5. Audit everything Conduct usability testing Forget no one Define the

    project goal Establish policies Prototype general direction
  6. ❝ The trick is to delay precise specification of the

    product requirements until some iterative testing with rapidly deployed prototypes has been done, while still keeping tight control over schedule, budget and quality. — Don Norman

    EXPERIENCE MAPPING http://mappingexperiences.com
  8. ❝ Producing a good product requires a lot more than

    good technical skills: it requires smoothly functioning, cooperative and respectful organization. — Don Norman
  9. Include everyone Meet them where they are Send small updates

    often Teach them to sketch Use simple tools
  10. ❝ Sometimes we have to be the one without opinions

    or preferences so we can weight all the opinions and find the best way forward for everyone involved. — Abby Covert
  11. No personal preferences Make the client look good If you

    love it, set it free Don’t burn bridges