Client experience design

DaFED#40
Speaker: Marko Dugonjić
Za oblikovanje uspešnog korisničkog iskustva potrebno je osim uključivanja korisnika, razumeti potrebe i poslovne ciljeve klijenta, a najveći izazov je pronaći zlatnu sredinu između te dve naizgled suprotstavljanje grupe. Saznajte kako poboljšati proces od prodaje do realizacije i uspešnije sarađivati s klijentima.

Transcript

1. CLIENT EXPERIENCE DESIGN
   Marko Dugonjić Creative Nights
   DaFED, Novi Sad, 03. 02. 2016
3. Creative Nights
5. Source: h p://blog.njuskalo.hr/brojke-koje-pricaju-pricu
6. 20.000.000 MONTHLY VISITS
7. 20.000.000 MONTHLY VISITS 4.500.000 POPULATION OF CROATIA
8. 90.000 EMPLOYEES
10. CLIENT EXPERIENCE DESIGN
11. ❝ Designers need to understand their customers, and in many cases, the customer is the person who purchases the product, not the person who actually uses it. — Don Norman
12. STAKEHOLDERS
13. 5 GET CLIENTS
14. Word of Mouth
15. ❝ The keys to getting referrals: 1. Be pleasant to work with 2. Do good work — Mike Monteiro
16. Word of Mouth Show, don’t tell
17. Word of Mouth Show, don’t tell Don’t overwhelm
18. Word of Mouth Show, don’t tell Don’t overwhelm Mission impossible ready
19. Word of Mouth Show, don’t tell Don’t overwhelm Mission impossible ready Prototype the relationship
20. 4 DEVELOP SHARED UNDERSTANDING
21. ❝ Teams that attain a shared understanding are far more likely to get a great design than those teams who fail to develop a common perception of the project’s goals and outcome. — Jared Spool
22. Audit everything
23. Audit everything Conduct usability testing
24. Audit everything Conduct usability testing Forget no one
25. Audit everything Conduct usability testing Forget no one Define the project goal
26. Audit everything Conduct usability testing Forget no one Define the project goal Establish policies
27. WHAT POLICIES?
    – Web standards conformance – Content parity – Performance budget – Information budget
    – Accessibility conformance – Google’s PageSpeed score
28. Audit everything Conduct usability testing Forget no one Define the project goal Establish policies Prototype general direction
29. ❝ The trick is to delay precise specification of the product requirements until some iterative testing with rapidly deployed prototypes has been done, while still keeping tight control over schedule, budget and quality. — Don Norman
30. 3 SET EXPECTATIONS
31. Chunk the project
32. Chunk the project Create an availability plan
33. Chunk the project Create an availability plan Project timeline → Journey map
34. TROUBLE SPOT LOW POINT HIGH POINT ADAPTIVE PATH'S GUIDE TO EXPERIENCE MAPPING http://mappingexperiences.com
35. 2 FACILITATE COLLABORATION
36. ❝ Producing a good product requires a lot more than good technical skills: it requires smoothly functioning, cooperative and respectful organization. — Don Norman
37. Include everyone
38. Include everyone Meet them where they are
39. Include everyone Meet them where they are Send small updates often
40. Include everyone Meet them where they are Send small updates often Teach them to sketch
41. Include everyone Meet them where they are Send small updates often Teach them to sketch Use simple tools
42. TOOLS – task lists
    – prototypes – workshops – design sprints – meeting minutes
43. 1 DETACH
44. No personal preferences
45. ❝ Sometimes we have to be the one without opinions or preferences so we can weight all the opinions and find the best way forward for everyone involved. — Abby Covert
46. No personal preferences Make the client look good
47. No personal preferences Make the client look good If you love it, set it free
48. No personal preferences Make the client look good If you love it, set it free Don’t burn bridges
49. HVALA! Marko Dugonjić Creative Nights
    DaFED, Novi Sad, 03. 02. 2016